Samsung LG to open OLED industrialization to launch the first surface screen

At a time when a group of Internet-bound people churn the market, foreign companies "change" from another latitude. Korea's double-male Samsung and LG Electronics recently launched a curved OLED TV in China. OLED is regarded as CRT, plasma LCD, LED TV after the next generation of display technology, with ultra-high contrast, super wide visual angle, surface, ultra-thin characteristics. Before this, the focus of the color TV market has been in the intelligent television and the Cross-border forces, Cross-border joint launch of Smart television, foreign appliances appear quite silent. Today, LG Electronics and Samsung are eager to start the OLED era in China, and both also invariably mention "change". In addition, on the price strategy, the brand new OLED TV is slightly lower than the previous market rumors. Obviously, in the LED TV quickly cut into the Korean double male to taste the benefits of the first rodeo, hope to high-end product strategy to maintain and expand the site, to deal with the domestic color TV companies and Internet enterprises challenges. OLED head soup Naturally to eat first, this also to a certain extent, will compete to pull back to quality. OLED industrialization was opened earlier, in many exhibitions, OLED television is often used as a concept products on display. This year, OLED television began the process of industrialization. In Friday, LG Electronics first half step, in mainland China market debut production of 55-inch OLED TV, the TV thickness than the phone is thinner, about 4.3mm fuselage, sales price is set at 59,999 yuan. It is reported that the LG surface OLED TV has been in Korea, the United States and Europe first listed. LG Electronics unveiled the world's largest 77-inch UltraHD surface OLED TV at the IFA show, which ended recently in Germany. Samsung, which has also moved fast, is the world's first "multi-View" smart TV with a full HD, stereo, and 2d/3d program, the 55-inch Samsung surface OLED TV released by Samsung this week. Particularly interesting is the "smart double painting" technology, standing in different positions, consumers can watch different programs, wear headphones, music and painting do not interfere with each other, a TV when two. At present, Samsung OLED TV is the only one can display full HD 3D quality of Intelligent dual-painted OLED TV. It is reported that the Samsung surface OLED TV will be officially landed at the end of September in the domestic major stores, the price of 54,999 yuan. The reporter saw in the scene, uses the OLED to be able to bend the characteristic, the curved surface design and the OLED technology combination may provide the more vivid picture, is completely different with the flat screen television vision experience. Compared with the past in LCD, led times, this time display technology upgrades reflect the product changes and innovative technology, all make people's eyes bright. Zhou, general manager of GfK, a market research agency, said 1/4 of consumers were willing to spend extra on quality, predicting that OLED would maintain a 300% growth rate 2015 years ago, followed by a continuation of 100-200% around growth, by 2018, OLED TVs could still keep around 50% growth. High-end strategy to deal with newOld challenges before, the market led the limelight is the video Super TV, Millet TV, as well as with the Internet and it cross-border cooperation of intelligent products, which give traditional manufacturers new challenges. Samsung related officials said that, whether it is millet, music, Lenovo or Apple, are in the advent of intelligent television, means that the industry has recognized that Smart TV will become the future direction of development, but also fully support Samsung's previous smart television development of the correct judgments. "The active involvement of different manufacturers, one of the biggest positive is to promote the overall development of intelligent television industry, especially the content of the manufacturers, can better help the establishment of intelligent TV ecological circle." "In its view, the development of smart television means that will break the hardware, software, content, service boundaries, to achieve real integration." From this point of view, the two pillars of hardware manufacturing and software services neglected, for the traditional home appliances brands, more need to improve the software applications, content services capabilities. However, it still believes that, by contrast, in the UHD television, OLED television, the advantages of traditional television manufacturers are still very significant. Samsung and LG Electronics are also looking very high for this year's market. Samsung says there is no clear statistics on high-end market sales. According to DisplaySearch data, the first half of this year's global television market, Samsung Electronics accounted for 27.1% of the sales ratio ranked first. Samsung has been ranked first in the global television market for 7 consecutive years. "One of Samsung's high-end product strategies is to strive for eight consecutive years of the world market with revolutionary products and technologies," he said. "In fact, internet companies have indeed brought a whirlwind to the television industry," he said. The strategy of foreign color TV companies is already visible, that is to give full play to the expansion of high-end strategy, the use of high-end products to expand market sites. "LG's overall strategic goal in the Chinese market is to enter the top three in China within three years," said LG CEO Shen Wen Fan. "Interview: South reporters Wang Haiyan [small Data]oled technology, that is, organic light-emitting diode technology, compared with traditional LED technology, without backlight irradiation, the pixel can own light."