Search for strategic release mobile applications ushered in the era of open platform

Signs that the mobile internet industry is on the move today, people for the powerful, accurate positioning, high-speed access to information applications such as app has never stopped. As a Super app application, the search and search of Yue in the advent, not only to achieve the Super app integration development trend of the regression upgrade, but also completed the integration of the mobile Internet ecological chain of the basic definition of mobile Internet innovation industry to build a new growth coordinate. As an innovative leader in this trend, the search once again stands at the forefront of the development of the mobile internet industry. Open ecological chain take shape well known, mobile Internet is the current military battleground, is also predicted to produce the next Baidu place. In recent years, when Chinese and foreign Internet enterprises around app application layout, has been quietly launched on the Internet ecological chain to build. Whether it's a bat-like internet oligopoly or an e-commerce success like Ctrip and Jingdong, we all want to cut through a node that we're good at, and then extend the business line to the entire closed-loop eco-chain. But so far, there is no company like the search in the product at the beginning of the stage has been described a complete set of perfect Internet ecological chain platform. With the micro-letter to social software based on the extension of the expansion of the function is different, in search of Yue from the beginning to present to the public a clear ecological chain structure, that is, "information, community, electricity quotient," the trinity of the core mobile internet ecological chain. "I hope the future Internet service should be like this: an ordinary user, when he opened his computer, he saw all the things he wanted, and what he didn't need didn't appear." He doesn't care where they come from, because he cares about the content itself, and he doesn't care how they come, whether it's a collection, a friend recommendation, or a search engine, because they're already here. "In search of information, Mr. Chen Yu said that the user's information access should be all-round, should be personalized, and information access is the user's most original needs, but also the beginning of all Internet application behavior." Based on massive information data processing capacity, Search 4.0 products to provide users with extreme personalized information services, users mobile Internet personalized information services directly. At the same time, through the circle of personal interests to gather popularity, the formation of interest-centered people gathered. This kind of construction community social platform pattern and the micro-letter idea coincide, among them search Yue has the massive user and causes it to be rooted in own social platform, the electricity merchant sale becomes logical, is ripe. It is worth mentioning that the search not only for the industry to show a complete mobile internet ecological chain panorama, but also a real sense of an open platform. The platform of the search presents a four-layer open system. The first layer is the opening of the content, is the fusion of search engine and artificial intelligence, let person's knowledge to participate in the optimization work of search result, build a search engine like Wikipedia. The second level of openness is the opening of resources, which is based on the data resources, user resources and functional resources of the search platform.Put the way to share to the platform participants, to achieve the foundation support for the platform participants, and the depth of participants in the platform, the data, users and functions will become a platform resources, the platform to achieve sharing. The third level of openness is business openness, based on the cloud service platform provided by the search, in search of products in the search, the search to introduce partners, its ecological value system to optimize and improve, to provide users with a full value chain of mobile products, but also for partners to bring great commercial value. The fourth floor is open to technology, relying on the mobile cloud Platform search, a number of outstanding mobile vertical industry applications in the search platform emerged. In the search on the mobile platform of Yue, a search based on the open ecological chain system has begun to take shape. Subversion of the traditional O2O model since 2014, the mobile end of the O2O by the Giants focused attention, but more focused on the capital, cooperation level, the real technology, business model innovation is negligible. and search Yue because has the solid technical safeguard, can in the O2O business model unceasing exploration and the innovation. The first half of this year to add the mobile Commercial Street features, to join the enterprise will get personalized push function: to all in the search in search Yue attention to their own users to push the enterprise news, to achieve accurate, rapid promotion and customer communication. And in the middle of the year, search Yue and vending machine operators friend Treasure China's hand, will O2O gave a new note: Search users do not need cash, the use of the currency can be directly purchased under the line Friends of the treasure drink, in the Internet field for the first time to achieve the virtual currency and the purchase of physical linkage unicom. Friend Treasure is China's largest vending machine terminals, in just a few months, in search Yue has become beyond the micro-letter platform, such as the largest single sales channel, the project during the trial run, and even appeared in 1 hours of 100,000 bottles of drink away hot scenes. In the future, through the search of the virtual currency, users will also easily buy hairy crabs and other commodities, watching movies, shopping in the physical supermarket, booking hotels, buy tickets ... Virtual life and real life all-round realization docking. Into the Bureau of Internet finance in the search in the press conference another focus on the bright spot is with CITIC Investment launched the Internet Wealth management products-"cornucopia." Unlike traditional Internet financial products, the cornucopia is the first virtual money management in mobile internet market. Users can not only through such as registration, landing, sharing, original and other network behavior to obtain the search currency, but also through recharge, purchase in the search for coins, the search "cornucopia" to provide users with virtual money management services, so that users of each virtual coin can obtain the largest financial benefits. Through the cornucopia, in search and search Yue through the line under the resources, further activation accelerated the operation of the ecological circle within the flow of the official into the Internet financial sector. In fact, the search in the Internet financial sector is from the virtual currency directly into the O2O to pay the start. In lieu of real money, the currency is directly involved in the actual transaction, helping users to complete the upgrades and transitions from offline to online, from cash to mobile payments. The digital currency and wallet are integrated together to achieve the offlineThe conversion of payments to online payments: On the one hand, users do not have to worry about no change when they can not buy things in the vending machine, now through the search currency can be easily consumed; On the other hand, the online payment of virtual currency makes the user's consumption information return directly to O2O, which reduces the process of checking offline and online consumption information. The search currency not only let the search into the internet finance, it is also a search for the most important mobile eco-circle. Virtual currency can continuously motivate users to complete the original, sharing and other actions, and the user obtained these virtual coins can also be used as a power trader, O2O function of the settlement tool. So the search has formed a closed loop: Users search in the search for Yue to obtain, publish, share information, access to the search currency, and then in the search for Yue consumption, resulting in a huge user viscosity and a variety of commercial value. Clearly, the future of the mobile Internet industry, whether in the technology innovation driven by more accurate, or the emergence of new product models, can not change the enterprise for the open platform model pursuit. Search in the search to bring unprecedented application experience, and quietly in the mobile internet Wave Rob industry Development initiative. If the search is only in search of the mobile internet market in the background, the promotion of mobile Internet open Cooperative innovation of the standard engine. Then the complete ecological chain layout in other fields and other nodes becomes the core engine under the strategic lead in the current market competition.