See success in detail: 5 Ingenious product design cases

Editor's note: This article comes from the sister paper Julie Zhuo, who made the product design at http://www.aliyun.com/zixun/aggregation/1560.html ">facebook, She tells five points from a female point of view that she thinks is a great detail design, can see that the point of her attention is very different from the men, in the mobile internet This man's world, maybe we should stop to listen to the voices from the other half of the sky, after all, the application of men and women, but the user divided between men and women, We cannot simply think of problems from our own perspective.

Excellent design in every way, in addition to the well-known great design, there are some great details of the design is worthy of our attention, this article describes the recent encounter five I think it is worth a look at the design (in the rankings).

Snapchat Big circle button

This button is simply extreme, just a big circle, the operation is very simple, click to take photos, long press video. This design is most consistent with the subconscious movement, because the camera and the video are essentially similar, just the length of time is different, so the fingertips on the button to stay the time to decide whether you last shot is a photo or a short film. What's more, there is no late-stage effect, and there is no need to stand there and put a racket. This design is mixed, opportunities and risks coexist, you are not sure how many seconds you have taken the video, but the application itself is a simple picture/video sharing application, simple here is the king.

Candy Crush Saga's "Add Five opportunities"

Well ... I'm a little embarrassed to say I've spent hundreds of dollars on this game. Although the game has some drawbacks, it does make users addicted. And you can automatically spend dozens of cents to buy five additional mobile opportunities to pass the customs. This trick is very effective, the first is to stimulate your control desire, I was the kind of in a given number of mobile opportunities can not pass the game, want to cross the border, can only buy additional mobile opportunities to deal with (135 level, except that is another story). What's more, it's always coming out of the same ridge you've been talking about. Originally, if the clearance is still very far away, you will continue to exercise to a large extent until the customs clearance, but, if the difference is a little bit over, you will be very unwilling, this time you are more willing to spend 99 cents to do.

This is often seen in many games, but no one can compare to Candy Crush give me a strong feeling, I always want to use their own way to customs clearance game, and do not want to succumb to the rules of the game, and I have two steps on the finish, two steps, two steps, step ...

Path Sticker Store

This could be a better way to make a profit than "five more opportunities". After all, as a sticker, it conveys the personal joys and sorrows of each small sticker and other details designed to reflect the attitude of the Path. Opening the store, there will be a brief animation, and a crisp bell sound, as announced in the "shop opened" the same. The layout of this sticker shop is very neat and elegant, with a small spotlight on each sticker, as if it were in a museum. And when you tilt the screen around, all the stickers will bounce back and forth and respond to your actions in an interesting way. The secret of the store's success is that it never tries to be true (honestly, has anyone seen a real sticker shop?) ）。 It deliberately uses exaggerated effects to please the user. Sometimes I think, if who is in the shop stickers design work, then he must be very happy.

Spotify's "Hot song" function

To find out that Spotify has added the "Hot song" column, I have to mention one of my recent experiences. While this feature has long been nothing new (many music sites/apps offer this list based on the number of clicks/plays), Spotify The biggest difference is that it provides an additional data "global playback". For those scouts, the importance of this data is self-evident. And this data can also indirectly tell you, which singers are famous early, which is a recent leap of red. These are not found on other lists.

Of course, for those who first saw this set of numbers, they probably didn't know what it meant. There is a better alternative to a single number, and I look forward to the future when Spotify will be able to devise better solutions to help me pick songs.

Evernote Card Design

These little white squares look like white letters, allowing you to preview content without having to open it, which is much better than a simple list. All my notes are fragmentary records, with lots of topics, and there's no concrete way to gonggongzhengzheng them, so the design of this simple two-column card Evernote the most comfortable. Moreover, they try to ensure that the cards are simple and generous, as if to imply that you are "not too complicated, you can tear off every page at any time." In addition, keeping the proper width of the card can make the user feel more comfortable, after all, you only use it to record some temporary ideas, not a long masterpiece of creation, the width is too wide to make people feel very empty.

PostScript: Of course, there are many good designs in this huge world that are much better than the five I mentioned above. However, these five small designs can always make me stop to think carefully. In fact, no matter what the application, its essence is composed of many parts, if each part is carefully designed, then the overall level will be very high.

Source: http://www.36kr.com/p/204138.html