Seeing the essence of net clothing direct selling

See the nature of network clothing Direct marketing
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Recently, the listed company of Saint-Angelo announced to its subsidiary Bono comprehensive acquisition, http://www.aliyun.com/zixun/aggregation/8012.html "> Sequoia Capital Acquisition Mai Lin, San Shan investment shareholding ppg, More prescient venture capitalists and industrial capital began to dabble in apparel E-commerce.
 
The rapid rise of the fashion direct-selling model has also caused widespread concern for well-known risks such as Lenovo investment. But Lenovo Investment did not invest in the sector in the 07, although they were familiar with the aging team.
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Lenovo Investment managing director Ouyang Xiang Yu believes that the industry is well worth watching, the domestic has a strong garment processing capacity and rapid growth of consumption capacity, E-commerce model to meet the trend of such development. So there have been many successful examples abroad.
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PPG's business innovation is a success step, but the actual sales and negative impact of PPG really makes more investment in this area forget. In addition, Youngor and Shanshan also claimed to enter the field of clothing direct sales. Some insiders say that the lanhai of clothing outlets will soon become the Red Sea.
 
is this a flower or a trap?
 
Blue Ray Yang of Asia says that if only one enterprise is developing in an industry, there is no room for much investment. Venture capital investment is to have a clear business model, enough market potential, rapid growth, excellent team. For the traditional industry into direct marketing is not very optimistic, this is facing direct and store competition, some contradictions.
 
  CARRIS,VANCL,PPG and other clothing outlets are not directly competitive, and their competitors are traditional stores. Traditional stores are faced with the increase in rents, labor costs, raw materials, and many other adverse factors, consumers are more and more rational, they are willing to accept real cheap products and services.
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The consumption of men and women is completely different, men pay attention to the convenience and results, women more enjoy the process and compare prices. Although women's clothing accounts for 70% of clothing, there is no real company in China that can provide a holistic mix of services for men.
 
Although the home of the Sonovo has been advertised as a man's wardrobe, the consumer still cannot feel the high price of its real service.
 
Ralph Lauren is favored by people, in addition to the quality of clothing, price, but also in his shopping environment and the corresponding services.
 
Online shoppers have the urge to buy novelty, and when something interesting comes out they will actively experience it, but asFruit quality or service is very poor, in this kind of people will form a negative word-of-mouth effect, which has entered and to enter the network to buy companies must attract attention.
 
Clothing Direct Selling is a very good way, but the core is inseparable from clothing. In retrospect, the successful apparel enterprises in recent years, in addition to its powerful channels, pay more attention to his development and design, which is actually the soul of clothing. This numerous clothing direct sales company inside, more is imitates. In the primary stage, light relies on imitation to create a path, if long time imitation shows its competitive weaknesses.
 
As a carris, not deliberately imitate who, we continue to learn and adhere to their own style and philosophy. In 2008, we invited senior talent in product development and operation from Esprit and Zara, and introduced us to the leading mail-order company for market guidance. We learn from Zara's supply chain management, learning brand management from Esprit, and learning Internet marketing from Alibaba.
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has the direction, has the idea, has the market, has the pattern, we only then insists.