Self-marketing Test water new house market

A few months ago, Liang Weiping, a tenant's CEO, sniffed a new opportunity. He immediately announced in the company, launched the development of a series of products, let developers first attempt to "self marketing", Test water new house market. Liang Weiping found: In recent years more and more businesses choose their own, rather than commissioned a third party to sell things on the electric platform, at the same time, microblogging such a new, since the release of the media platform to replace the previous portal-style media platform, he said that this is a way to change the marketing opportunities. And looking for the housing industry, developers need to have a precise promotion channels, efficient and low-cost access to real buyers; from the user's point of view, there is no good looking for a housing platform to help them directly and efficiently find the necessary properties or concessions. In such a forward-looking judgment, the "home to self marketing" system emerged, followed by a large number of developers in a heat wave. More free marketing, more close to the "home customers from marketing" is a key link in the O2O, is a developer from the release, users to obtain real estate information and listings of goods, as well as mutual exchange platform, so that developers have more autonomy, users can closely interact with it. Home from the sale of home sales from the real estate marketing and listing from the marketing component. "Real estate marketing" similar to a release from the media platform, by the developers themselves to improve the real estate information, release dynamic content, and even their own platform on the launch of public relations activities, direct and user interaction. "Market-Self marketing" is a bit like the traditional electricity quotient, by developers put a set of housing set to sell online, that is, the independent release of goods, online customer interaction, independent customer marketing, and users through the depth of the availability of information, the true degree of the real to find their own needs of the new house goods, feelings and the basic line of the same purchase experience. Since the definition of the market for the housing industry, the electric business-oriented trend of the developers as the developer of this long-term storage of their own marketing tools, so that it can enjoy the real estate marketing products from the three major privileges (Wang Shop privileges, promotion privileges, marketing privileges), while the availability of the core advantage of the marketing is one-to marketing, the two sides to maximize the transaction rate to achieve. It can be said that the biggest feature of the marketing is that everything revolves around buying a house, positioning itself in the direction of buying a house, the direction of the electric business, rather than the portal and information orientation. Since the introduction of the marketing system, it has been fermented in the new house market. Not only to obtain a large number of developers, the first hand of information and listings, and the combination of these information and listings to attract a large number of housing groups, so that more developers active and accustomed to use since the marketing, the initiative of the tenants opened up the entire new home network marketing industry, so that more people to complete the "family dream."