Self-Research Products + "What is worth buying", Comrade vertical electric dealer Everma

"When we're studying male gay consumer goods, we're not going to go for sex goods, but really just need them." ”

This is when I asked Everman founder Gino about the location of the electrical quotient, he replied seriously and forcefully. The reason for this question is because I see Everman currently a total of three products, respectively, are two different experiences of male lubrication and pink chest stickers. He repeatedly stressed that same-sex electric dealers really do not equate to taste.

How to determine the product category? Lubricants may not be necessary for a combination of men and women, but they are essential in gay men's lives. At present, the most common lubricant in the domestic market has two or three kinds, the main ingredient is glycerin, not enough lubrication is easy to dry, but also can not care for the ph value of the intestinal wall or play a role in repair. It can be seen that most gay groups have no better choice, a small part of the effort to find foreign purchasing.

Of course, this situation is not only on lubricants, including clothing, skin care products and other consumer goods. Gino that electric business is just a shell, the team really want to do is around the gay group to develop the most just needed products, at the same time through the watercress and other talent recommended, for them to find the right direction of consumption, and "for the Basic Encyclopedia" plate will provide some care of the small encyclopedia.

Products from the research team members from Unilever and Procter and Gamble, the consumer products of this group are very research, products on behalf of the factory in the industry more famous, raw materials are imported in Europe. Everman has done a survey, adult products consumption of about 10 million a year, of which 100万来 from lubricants.

After the team will also be online vertical electric business app products, in addition to selling goods, will be around the UGC lightweight community and PGC recommendations as well as "Basic encyclopedia", mining the day-to-day needs of gay groups.

There are a lot of gay dating apps on the market, including myself as a member of this group, but most of the products do not solve a problem: help them to do better psychological construction in sex education, rather than simply tell them about sex skills.

Indeed, while the acceptance of same-sex topics is rising, but the number of people willing to open the closet is a handful, take the tech circle for example, Tim Cook has also spent a great deal of effort to publicly declare that he is gay. Both just need to solve, but also the current situation of psychological taboo so that this group seems particularly need to guide.

So Everman in the design of products, the bottle outside the packaging and naming have done a certain vague optimization, at the same time with Youku to create an online education channel, with the simulation of physical shooting way to create a stop animation talk show, can be said to be a full heart for gay men to build the program. Offline activity will also be an essential part.

From the product model point of view, the operation of Everman and millet some similar, are through the "definition" and "single point breakthrough" to obtain loyalty powder, to create a fan economy, the former want to outline the "pink economy."

At present, the team in Beijing has more than 10 people, Shenzhen Research and development Team 6 to 8, research and development began last April, the team formally formed last October. Now we have millions of angel investments.