Sell the House treasure: Want to start from broker CRM to go to intermediary of real estate electricity business

The slogan of the sale House treasure is specially for the broker to live ", as the name suggests, this is a vertical in the real estate broker industry subdivision APP. Founder Li Rongquan once in Vanke, pioneering and other real estate companies have done sales work, think very understand the real estate broker demand. Therefore, for real estate brokers, the first is a simple CRM management tool: Can be their hands on the availability and customer information for mobile end of the informatization, and a clear customer management. For example, when entering customer information, in addition to the telephone and other basic conditions, the customer's purchase will be divided into a, B, C, D four different levels to classify, and the customer each communication record will be recorded, to deepen the understanding of each customer. Li Rongquan in the real estate industry, realtors often also record customer information, some companies provide a PC-side management system, and some are directly by themselves in writing, want to organize a stash "also need to organize their own debris information." The purpose of this design is simple: to provide a tool to meet the needs of the target audience, to attract brokers in the industry to go online. And in the draw C end users online at the same time, the sale of the house treasure is also speeding up to real estate development negotiations under the real estate sales resources, through brokers and real estate resources Direct docking, Li Rongquan really want to do is to mediate the online real estate distribution. Under the line, the sales of the primary house usually need to go through the developer-agent-broker several links, and then by the broker to reach the customer. The more links in the process, it also means that the more Commission to deduct, and this is also the sale of the house treasure to the broker set another factor: after abandoning the agent this link, brokers in the sale of the house treasure can get a relatively higher commission ratio. This also formed a customer information and real estate resources without intermediary "circulation: when the broker's current agent of the real estate can not meet customer demand, it can be recommended to the relative right of the real estate developers; the sale of the house treasure in the signing of the developers there are access to a set of background management system, Once other brokers recommend that the customer also reached the purchase transaction, also pay a certain percentage of commission to the appropriate broker. Like many other traditional industries, intermediation is becoming increasingly apparent in the real estate sector. In early August this year, Vanke has just launched its own sales platform million passengers, the intention is to each of the old owners into their own house of brokers. Ordinary groups can be recommended in the million people around the home to buy information, and Vanke will arrange the corresponding real estate consultants to follow up, after the deal, the referral party can obtain a certain amount of commission. National brokers "is also the concept of the sale of the house treasure to achieve, but Li Rongquan temporarily only want to expand in the field of brokers." With docking developers and agents of the room a lot different, the sale of the house treasure want to butt the developers and brokers. As a result, as long as there is sufficient availability on the platform, the broker's exposure to each new customer is likely to yield a corresponding return to increase their income;Sales channels can also be limited to the contracted agents. Next, the selling House treasure also considers the on-line broker's community function, enhances to the broker the service attribute. Before the sale of the House treasure, Li Rongquan and the team has done a target for the intention to buy house tools, crawling through the crawler's online listing information, into a reasonable search results provided to the C-end users. But later Li Rongquan feel that such a product, although there is market demand, but it will be difficult to parry the peer Giants one day, so the idea of selling a house treasure-first from the tool to attract brokers resources, and then use the way to the platform to carry out the online property distribution. At present, the main market of house treasure is also concentrated in the Beijing area, and has talked about the original group of the corresponding listings. The domestic housing market, Li Rongquan also consider the next line overseas market listings, will be able to meet the domestic investment demand for overseas listings agent to the broker on the sale of the house.