Send a guest: Discard the paper brochure with app display product

Eighth annual Asia Outdoor exhibition, the major outdoor brands have appeared, the majority of exhibitors still with the traditional paper single page distribution, microphone to explain to promote products, the effect is not satisfactory. However, the Italian outdoor brand Tenica with the ipad as the hardware, using the "Pie App" as a new product display, which attracted the audience to stop and watch, as the whole of the Asian outdoor show a bright spot.

This ancillary mobile end product is from the team of the Wanting Information Technology (Beijing) Limited. Bijan, the project's head, said the app is a mobile business marketing app (accelerated parallel Processing), which is positioned as an efficiency tool for small and medium-sized enterprises, the main product cloud synchronous mobile display function, and sales management collaborative services.

With the penetration of mobile Internet in various industries, traditional industries are becoming the blue ocean of mobile application subversion. The sending guest is to focus on the traditional enterprise marketing needs of the product display and sales management two demand gap, using innovation to drive the traditional industry into the mobile application service era.

Mobile Display catalog address traditional display requirements

Open a Guest account like into an online shop, a piece of beautiful digital products pictures, all-round, multi-angle product display instead of information capacity limited, the production of rough leaflets. The use of ipad-specific applications for small and medium-sized enterprises to do mobile-side catalogs to assist sales.

Small-business people can edit and manage their company documents and product content (images, text presentations, videos, etc.) on the sending web platform, which will be synchronized in the cloud to the tenant's ipad application for a planned template presentation. When visiting customers or doing exhibitions, SMEs will be able to use the ipad as a mobile product catalog in the site, to show customers the content of products such as pictures, auxiliary offline sales communication.

In fact, the service model of traditional sale is solved by the guest. Previously sold with a paper brochure or a bulky computer to open the site to show, but now with the popularity of mobile terminals, with the help of cloud synchronization technology, an ipad to anytime, anywhere, open the best display effect can be seen to improve the sales of traditional marketing services.

It is understood that at present, send a guest on-line, obtained the recognition of a first-line salesman, the United States Regiment, Haier, love and health ambassador nearly million companies are trying this product.

"Send a guest to our work of this exhibition to have a great help, in the actual explain to the customer, through send guest, make the customer to our whole brand, product and company image cognition all have a great promotion." Many of the larger distributors ' customers ' ratings for the mobile apps app are very high, "said Bayonglin, general manager of Tenica China.

From the Tenica of the Asian Outdoor show, the traditional product display mode is being subverted by the new mobile Internet application tools, and users in the mobile internet age are more willing to accept and experience the way of cognition of things. Analysis of the industry, the rapid rise of mobile equipment is bound to bring a new change in the field of marketing, sending guests is one of the driving force of this change.

Synchronize sales information to solve enterprise sales management problem

In the traditional sales-oriented enterprises, sales team management often occupy the main energy of the enterprise, the past sales staff to visit the effect of customer assessment, as well as sales of the work track are difficult to have an accurate assessment, which in fact greatly affect the efficiency of the sales increase.

How can you have an effective track and control of your sales staff? The dispatch team has developed a sales Team synergy management function in response to the need of the traditional sales enterprise to coordinate the office needs.

Bijan told reporters, in addition to product display features, but also has a corporate sales team synergy management functions, such as sales of customers visit the Check-in function, visit the process of the full real-time record, customers are interested in product tagging function, team leader instant annotation and many other marketing functions.

The guest's visit record function not only can serve as the salesman's KPI examination basis, it also can record the entire visit process, the salesman may easily master the customer to our company which product compare interested, the collation experience, uses for the next visit. Every visit to the customer can be photographed check-in, sales director of the whole process of synchronization to understand the sales track.

The biggest problem of traditional enterprise management software is to develop the corresponding function in software based on the common requirement of workflow. But the mobile internet needs is anytime and anywhere timely response, universal function is difficult to meet the personalized needs of enterprises, so in the end, many software can only embark on a "personalized" customized mode to provide services for enterprises. So send a guest to see this market demand, develop the product that takes human as the core--remove process structure, but let person choose to build, participate in the business, so each link of the business has the ability of development collaboration.

Bijan says many businesses sell black holes-"no synergy, no management sales". Many enterprise customer information is scattered in the hands of salespeople, once the salesperson leaves, customer resources will be taken away or lost. The use of the tenant does not need to worry about such a problem, because the customer's visit records are all aggregated to the administrator account, easy to organize maintenance, make enterprise information more secure.

Sales team management has been difficult, many enterprises sales performance is poor, such as product sales are not smooth, accounts receivable a large pile, sales staff are not motivated, high sales costs and other issues, are due to sales team management work is not in place.

It is understood that China's existing small and medium-sized enterprises around 42 million, if an enterprise in the management software input of 500 yuan calculation, a total of about 21 billion yuan in the market size.