Seven ways to boost mobile applications to increase enterprise revenue

In the mobile internet era, more and more large and small enterprises to participate in and benefit from the opening of the door at the same time, the enterprise how to make their products through mobile applications to get a rapid growth, the following we discuss.

1. location-based Directional push

In 2010, Google CEO Schmidt spoke of the idea that the future of mobile will be spontaneous and accidental. Mobile devices will present the information to the user in a spontaneous form. For example, when you walk in a famous street in San Francisco, there is a software that automatically displays information about the place. Today this technology has become a reality and a business model.

For example, some businesses can use geographic positioning to push related information:

When the band is touring the city, it can tell fans that the tickets are almost sold out and that they want to buy it quickly;

National chain stores can be very easy to reach the residents of a certain city or region, send their interested goods information.

Restaurants can be targeted for special offers, such as increasing customer loyalty to customers who have not come in the last two months in a year.

The store can send weather alerts to nearby users when it is going to rain and attach an umbrella sales notice.

2. Additional Sales Opportunities

The mobile internet offers one of the biggest opportunities for businesses: smartphones are opening up a new world of shopping and participation. The interaction between the customer and the business will breed great business opportunities. Mobile phone users on the way to work in the morning, in line to buy movie tickets, in line to see a doctor ... And so many fragments of time, they will come up with smartphones to browse your store or interact with your brand.

The debris time in people's pockets was more likely to be read and browsed, and now mobile software offers the greatest opportunity to reach users directly with information and services. A push notification reminds the user of the almost-abandoned shopping cart and returns them to the shopping experience. The seamless connection between the store account login and the payment experience means easier trading routes.

3. location-based Advertising

If you're a potential home buyer, you used to receive ads like this:

When you're stuck in traffic, you look out the window and see a huge ad from a new real-estate developer: If you live here, you're home now ...

These days, advertisers can pinpoint the location of potential buyers through smartphones, and then show them real estate information. Companies can also display preferential information for nearby potential users, or simply advertise them on a map.

4. Instant push

Enterprises can take advantage of geographical location, push to send a limited discount and other information. Groupon is trying.

Cinemas, for example, can try to send a time-limited coupon like a nearby person if the movie ticket is not sold full. This can also avoid idle seats, saving costs.

5. Filling Hopper

Do you go shopping without buying? There are many people on the internet, too, on mobile phones. The reason may be that there is no credit card available, enter account information too cumbersome, or simply be distracted by something.

Fortunately, there is a way to reduce the "deal abandonment" phenomenon, is the automatic login account. Using the mobile phone's GPS, the trading software can automatically detect the user's location and fill in the shipping address information.

6. Data collection

There is a powerful tool to monitor the behavior of consumers when they log on to a site, such as which one attracts them? Which leaves them dissatisfied? Mobile device tracking monitoring can provide a huge opportunity for retail enterprises to collect and analyze data information.

7. Promoting competition

A lot of people are shopping in the physical stores, but because online prices are cheaper to choose to shop on line. Parity software helps online retailers attract traffic and increase sales. Amazon, for example, even offers 5 of dollars to customers who scan their products with their parity tools.

Mobile applications can help enterprises to increase revenue, subdivide user groups, make the promotion more targeted, more effective, and enhance user stickiness and loyalty. Enterprises can implement time-limited concessions, timing to clean up the inventory, so as not to cause waste. Consumers can achieve shopping and save time by using fragmented time. These initiatives may seem small, but they can lead to revenue growth, while also boosting the overall user experience.