Several wonderful sites

Small number of domestic group buying industry's wonderful website

Domestic group buying website has been in the hype, belittle and sigh sound of survival, those have disappeared from the group purchase site, we temporarily ignore. Download it on those who survive at this stage, but also have the hope of the company. The surprises and imaginations that these companies have brought to us over the past three years are shared:

First, the United States Regiment:

"American Regiment" This site is the founder of the aura of the founders, Wang is the site of the label, network, the rice net is the history of the United States Regiment. The most wonderful place in the United States is not done any traditional media advertising (except to push), and its own flow is the entire group buying industry other competitors are very envious.

The group can become the industry overlord at this stage, benefiting from the three things they did in the three-year group buying industry:

The first to promote the "fallback" function:

This function was launched, in the industry generated a stir, when other group purchase sites are most of the use of consumer precipitation funds as a profit, the longer precipitation time, the more favorable to the company turnover, details you can ask around the CFO (Chief Financial Officer) on the understanding. But this move for consumers is applauded, the site's own flow and user viscosity absolutely have a great upgrade, this "to practice the magic, brandished from the palace," the boldness of the courage to try only Wang such a miracle.

The first to use the "Merchant Automated Billing" system:

Wang know that the site is the characteristics of the platform, is a bridge between consumers and businesses, if the 1th is for consumers, improve the site's own traffic and user viscosity, and the use of automated accounting system for merchants is not only convenient settlement, the biggest benefit is to save the financial manpower costs, This should be considered as a refinement of the operation of the category.

The strategy of the countryside encircling the city:

This should be regarded as the core of the overall expansion strategy of the United States, those so-called large Web sites in the north of the broad line of the city of Death knock, desperately, the United States Group is the opposite, the profound use of the "deception", "besieging" and "diversion" and other serials, vigorously develop the 2,3,4 and quickly become the local hegemony, such as: Handan City. If we look closely at the U.S. team's sales performance report, then more than 70% of his sales are from these "rural" cities, and the first-tier cities ranked after other sites, such as: Shanghai reviews, Beijing's glutinous rice. This "diversion" harassment tactics play incisively and vividly.

These three points are only the process of the US regiment, and the real core is the investment from Alibaba, as we all know, Alibaba is a sales-led internet company, so after the vice president of Alibaba became the United States Regiment COO (COO), doomed the United States will become the industry's overlord, because O2O's second o is offline (The first O is online), is based on a large offline team and the value generated, if the management, optimization, refinement operation of the huge offline sales team This is Alibaba's strengths and core.

Summary: Low-key American Regiment, clear strategy, fine operation.

Call it a wonderful thing can survive in a single, vertical mode, and achieve such a good record, it is really wonderful, look forward to the real profits of the United States (not gross profit, but net profit. )

Second, glutinous rice

"Glutinous rice net" is rage at that time, the quality of the father "Renren" was born. Its report is the most effective, authentic, who let others are listed companies.

"Glutinous rice net" is with "SNS social +O2O pattern" The beautiful myth appears in the public, gives the capital, the consumer + from the media person has brought a beautiful vision. Can ideal is very good, the reality is very bone feeling, it each public financial statement (loss) will become the wind vane of group buying industry.

Glutinous rice called a wonderful flower can be explained by four points:

The Imitation of Ox x: Regardless of website style, website function, backstage function and so on basically imitate or say is plagiarism;

Process chaos: From the glutinous rice network staff, the company's sales process is absolutely wonderful, whenever as long as tomorrow business want to online, basic can, no scheduling, no menu, at the same time there is no audit. The degree of confusion for the company as a whole is not fine operation, the high cost of human resources.

"Royal Park" is the core: as in the Royal Park has done a group buying salesman is a popular word: left-handed everyone, right hand points, all over the whole is RMB. If the quality of business cooperation, the above set of hard to promote all to serve, the extent of cattle x unprecedented. It is estimated that everyone's Chen a boat only to see the Royal Park Sales report, because the market share of other cities, sales is absolutely a mess, basically belong to the level of 2 streaming sites.

Digging horns of the successor: late last year-earlier this year, handle, 58 of many of the original area of the upper floors were dug horns to glutinous rice, it seems Shenboyan finally see the weakness of other cities, even if it is to dig horns to glutinous rice, can play a number of role? It depends on how the CEO lays out and treats these 2, 3-line cities. How to change the 2, 3-line city merchants and consumers to treat the United States, this is the key to the breakthrough glutinous rice this year.

The above mentioned is still the process of three years of glutinous rice, called the wonderful work is also summed up in one sentence: Chen patience, sticky rice network of the future.

Iii. Litters:

Litters Regiment He is always on the cusp of the site, the reason most from the boss Xu Maodong, this rely on "junk SMS" started High-tech talent, absolutely to litters group's corporate culture has brought about a small impact.

Litters called the wonderful flowers can also be used three points to explain:

Tales of Death: 2011 began the frantic layoffs began, litters Regiment was dead news, but his vitality is absolutely tenacious, many people are discussing who is the next "Regiment Treasure", who is the next "24 coupons", but after so long time it is still alive, I can only say: Litters Regiment is a small strong vitality.

The ability of litters executives is to be studied:

A friend interview litters Group Sales Management senior manager of the post: With the Sales Management department director of the second interview, the Dear Leader said a word: excle and PPT use of proficiency than the development of tactics, play, city management and other abilities, why? Because our boss likes to watch gorgeous reports. At that time friend very simple word: xx total, Hello! Report to find an assistant or excellent fresh students can be competent, but the tactics, play, urban management is the core. The last friend is a real thing.

So based on this point can be seen: Lao Xu really should consider the ability of middle leadership.

Litters Mall business model: I believe that the old Xu has to buy the model of the profitability of a single suspicion, so in 2012 began to vigorously promote litters mall, this idea I think is right, must be used to change the flow, this is the first task, life Service category shopping mall after the ultimate mode of group buying site, There is no doubt about that.

I believe that with Xu Maodong character, the litters regiment can go farther, as long as it is in the mall to do the article, using group buying mode for flow pull, mall model for profit increment, litters Regiment This industry can live better.

Or summed up a sentence summed up: your wonderful work is not in innovation, is to admit failure.

Four, Gao Peng (with the Group F after the merger period):

Gao Peng, this name in China is definitely a wonderful work, here do not talk with the F group mergers and acquisitions, only talk about mergers and acquisitions.

Group F, high friends in the industry's ranking is basically 3 line players, has been overlooked by the first-line players, their merger, in my view is negative positive results finally in 2013 after the merger into the industry ranked top ten, this is in the "Regiment Treasure" and "24 coupons" glorious sacrifice after the period.

Two of wonderful sites in the Penguin pull the strings finally formed a weak and weak union trend, but also launched a "micro-group purchase" This chicken products, in the hype, "micro-group" sales have been very small, basic even 5% of the sales share has not reached, I can imagine: this is to tell a beautiful story of micro-letter.

Here's a summary of 4 points that can be seen as a wonderful new friend because he didn't die, but he was closest to death:

Management of the confusion: since the F Group and high-peer merger began, the management of chaos began to spread quickly, the two sides of the executive choke each other, finally led to the ability of all the people were killed, leaving all are their so-called confidant, or "capable" people. F Group of senior executives are basically fire off, middle-level cadres have been fire off, a large area of the closing station, can this save new highs?! Can bring profit and market share? Based on this point: personal feeling is a trap made by the evil Penguin, let F Regiment and high friends fall into the abyss.

Without core tactics, KPIs change at any time: after a long period of observation, the wonderful work of new high friends is that there is no core tactics, middle-level staff do not know the target, direction, there is no regional combat plan, there is no industrial nature of the strategic plan, to the new high level of the senior executives a sentence: Four Pat forehead son, Clap your breasts, shoot your thighs, pat your butt and walk away.

Job responsibilities are not clear: for example, in a high peer sales team, the sales management team does not have any real power, but is responsible for the marketing team supervision, and "real power" (refers to the tactical development, play the core, etc.) by those so-called sales operations to plan the development of the sales operations of the staff are basically work one, Two years of little boy, no sales experience and make strategy, let them go to custom KPI, tactics, whether it is ridiculous?! But that's what Gao Peng did. Including the current editorial staff responsible for sales operations, this is how ignorant.

Technology of the mishap: the new high technology itself is a mishap, the technology of silly X so that the offline sales staff helpless, store inventory set is a very common technology, but this technology to solve the 8-month long, leading to chain stores online occupy page position as many as 10. The function design of the backstage ERP is the result of the product manager's brain adultery.

The above is just a few examples to express the wonderful work of new friends, it can live to now, not only a wonderful flower, there are a lot of luck ingredients inside. Or a sentence summary: The evil penguin, stupid high friends, death is the best outcome.

These are called the exotic flowers of the site, they do have their own characteristics, some will live better, some need to change, and some are on the verge of death.

(Wen/It ear author God his father Welcome to add it ear micro-signal: Erduomi)