Shabak trademark sued for infringement Starbucks Grand game first trial win

"Http://www.aliyun.com/zixun/aggregation/6149.html" >techweb reported November 7 News, Starbucks company sued the interesting information Technology (Shanghai) Co., Ltd. (that is, Shanda game) "Shabak" Business The case of the "plagiarism and imitation" in Beijing, a Chinese court trial ended, the courts found that the grand Game "Shabak" trademarks in the 29th, 31, 32 and other categories "does not constitute the Starbucks company trademark plagiarism imitation."

BEIJING A Chinese Academy of Commerce and Industry announced the maintenance of the State administration of Industrial and Commercial administration of the trademark Review Committee on the "Shabak" trademark objection review, until now, in addition to the court based on Starbucks in coffee, cafes and other traditional areas of business visibility and confirmed Starbucks in the corresponding categories of rights, Other trademark categories on the Grand game as the third person involved in the case of the first instance of the corresponding successful.

It is understood that the Chinese "Shabak" is a grand game "blood legend" a virtual Fortress fortress name. In the game, the player can set up a guild, the President of the Guild to apply to capture the "Shabak" castle, capture "Shabak" is "blood legend" the most classic Guild war. 2003, the Grand game has registered "Shabak" trademark, and in 2005 has obtained the relevant categories of trademark rights.

2005 Starbucks repeatedly on the "Shabak" trademark registration to the National Trademark Review Committee, and in December 2009, the first decision and September 2011 review of the decision were rejected by the National Trademark Review Committee.

Since then, Starbucks against the ruling, and then the National Trademark Review Committee together with the Grand game as a third person to appeal to the Beijing First Intermediate People's Court. BEIJING, a Chinese court March 7, 2012 to accept the case, the formation of a collegial panel, June 11 public hearings, announced the results of the trial.

Some people in the industry say Starbucks may continue to appeal against the court's support for Starbucks ' prior rights in areas such as coffee, cafes, and so on. Shanda Games, said, "Shabak" and "Starbucks" there is no interest in the dispute relationship, at present, although the initial victory of the lawsuit, the next will be the end of the rights. (Chuck)