"Shaft Sword" will be the most important bet in the next three years

Every three years, the game company will usher in a growth node. Because of this length of time, it is usually the approximate time required to develop and complete a core online product.

For the tour, the past six years of two nodes correspond to two generations of strategic products, the first is "Tianlong eight", the second is "Deer Ding kee." The previous product directly promoted a cruise to the Nasdaq listing, but the latter did not achieve the expected success of the outside world. But these do not hamper the continued performance growth of the tour.

According to the latest earnings, the company's total revenue of 147 million dollars, up 30% year-on-year, revenue growth is still largely due to the "Tianlong eight." Obviously, both in terms of product layout and the pace of development, the tour needs a new strategic core in fact, they already have a clear idea.

"Yuan Jian", will be the next three years to swim the most important bets.

It's a thunderclap name. "Yuan Jian" and "Paladin", the same as Taiwan Daewoo Development collectively called "Daewoo Double Swords." In fact, from 2002 onwards, Daewoo began to research and development "Yuan Jian" online games version, several years have had four attempts. However, good at stand-alone Daewoo, but not in this new field continue to be handy.

This is also a hot name. The same name TV series aggressively, novel hot, that sentence "with life to play Strange Man" is also a netizen heat discussion ... All these should be expected to swim.

"There are not many stand-alone games with brand value in China, I see only the" Yuan Jian "and" the Chinese Paladin ", the vice president Wang to media, the two stand-alone game of the vitality can continue to this day, benefited from the theme of infiltration into a variety of cultural forms such as film and television dramas and these have increased the user base for the brand.

This also affects the cooperation between the Tour and Daewoo.

Over the past few years, in the swim outside, a lot of domestic online games manufacturers, with Daewoo have been approached, almost exclusively hope to buy outright Yuan sword brand. For Daewoo, this kind of "sell the family property" way is decidedly difficult to accept. Brand licensing and joint building, is the Daewoo and swim both sides can accept the compromise result.

"Buy the word, signed the agreement that moment" shaft sword "is already dead", Wang said that only a single game can inherit the "Yuan Jian" of the World Outlook framework, online games company buyout this theme, will only appear limbo outcome, "from the return on investment, no one online games company will go to develop stand-alone game, There is no such story. "

Single game companies and online gaming companies have very different genes. Relative to the single game, online games to emphasize the "play, interactivity, numerical ..." But in the plot, the world view of the structure, the role of the character set, etc. are deficient. As a result of strong business-oriented, leading to domestic online gaming companies in the artistic aspects of products, accumulated insufficient.

Wang even said, "Tianlong eight" also seems to always almost mean. In his view of the swimming with Daewoo, is a comparison of the "perfect" mode: stand-alone and the lack of online games can make up for each other.

In the new generation of "Shaft sword" development, the use of such a model: swimming is mainly responsible for online games version of "Shaft Sword 7" development, and Daewoo in Taiwan is mainly responsible for stand-alone version of "Shaft Sword 6" development. In addition to day-to-day communication, the team swims every two months to Taiwan, and Daewoo's team on the online games version of communication.

Daewoo on the "Shaft Sword 7" of the World Outlook Framework, plot, role set has an absolute say, swim team all related to the idea, need Daewoo to audit, adjust. And in the economic system, social systems, numerical systems, technology, such as the bottom of the company's strengths, the research and development system has maintained absolute control.

In addition, Daewoo about this product of the history of information, has been delivered to the hands of the tour. and swimming in other projects on the human staffing if it is "enough" in the "Shaft Sword 7" On the is "more than sufficient."

It is revealed that swimming for the "Shaft Sword 7" Research and development, has been secretly for a year, and invited the "Sword Network 3" Master planning Meng as the project leader. In this game, the tour uses the self-developed secondary generation engine Darkfire (black fire). In the tour of the second generation plan, "Shaft Sword 7" is the undisputed most important.

The planned tour of next-generation strategic products will be publicly tested in 2014.

But before that, there is a challenge to swim. Next summer, stand-alone version of the "Shaft Sword 6" will be put on the market. This time, the tour also undertook the game on the mainland agent distribution work.

A net swims a company, why want to sell single game? According to the utilitarian genetic trait, it's not a matter of swimming. And an indisputable fact is that the player computer generation after generation of "Shaft sword", almost all are pirated games. Even in the swim inside, many people play is not the genuine "Yuan Jian."

Data show that the past generation of stand-alone version of "Shaft Sword" sales from no more than 300,000 sets. In contrast, the situation slightly better than the "Chinese Paladin 4" sold 400,000 sets, "Paladin 5" sold 1 million sets.

Based on the actual situation of the consideration, swim "Shaft Sword 6" project group ruthless hard-hearted, put forward a 600,000 sets of sales targets. The project book was immediately wang to redo, and he came with a new target, 2 million sets. There is a rebuttal immediately: you do not understand, you dream, it is impossible.

The difference of two figures reflects the difference of strategic cognition to stand-alone version. Suppose that each set of "Shaft sword 6" Price 60 yuan, 600,000 sets of sales revenue is 36 million. According to the swimming standard, this figure is less than "Tianlong eight" a week's income is completely unnecessary to spend time and manpower to invest in it.

There is a further plan to swim. Tour president Chen Deven said, hope "Shaft Sword 6" in sales and Diablo, but the deputy stand-alone version is not to make money. Indeed, the swimming more hope is through the stand-alone version of the game, further expand the "Shaft sword" brand influence, accumulate more user groups.

Specifically how to achieve this goal, Wang frankly not sure, immediately added the sentence "must be achieved." He cited the future stand-alone version of "Shaft sword" can be linked to Internet cafes, 360, such as distribution platform, electricity and other channels to negotiate, not only can be launched digital publications, also can be released entity version products.

He even expected a few years later, after the cloud game technology matures, single game is expected to usher in spring.

In any case, the next few years "Shaft sword" will be the core of the tour and benchmarking. Successful exploration of this product will be quickly ported to other game items. For reference, the whole Chinese end-market is experiencing a technology-driven model change. "What's going to happen, we don't know," Wang said.