Shandong Yimeng Agricultural Trade Center ushered in the three birthday, becoming an important platform for modern development

As a Linyi important agricultural products trading platform, Shandong Yimeng Quality Agricultural Trade Center recently spent its 3-year-old "Birthday". Over the past 3 years, the trading center has led 1162 cooperatives to take the market, enlarge and strengthen the online trading and chain distribution business of e-commerce line, maintain the steady development trend of the norm, realize the total turnover of 2.68 billion yuan, increase by 20% annually, and become an important platform for Linyi to realize the modernization of agricultural products

For a long time, the development orientation of trading Center is to build the supply chain system of agricultural products from base to market, and to smooth the marketing channels of agricultural products. To this end, the center of agricultural product E-commerce construction as the main direction of development, investment 3 million yuan to build E-commerce trading platform, the use of domestic mature agricultural products E-commerce model, successively build and operate "China's high-quality agricultural Products Network", "Vegetable run home fruit and vegetable distribution network", and set up agricultural Products Network Merchants Association Development of 500 members, the annual turnover of more than 300 million yuan. To open Yimeng high-quality agricultural products for the domestic and foreign market window, trading center and Alibaba Group Taobao cooperation, the formation of the operation of Taobao "characteristics of China Linyi Museum", the realization of more than 1600 organic, green, pollution-free and geographical indications of certified products online sales, the current daily flow of up to 100,000 people, Sales of more than 300,000 yuan.

Trade Center in operation adhere to the combination of public welfare and business, base demonstration and market development combined to lead the standardization of agricultural products production. At present, vegetable cultivation, fruit production and marketing and aquaculture three production and marketing cooperatives, the United Society has entered a professional cooperative 1162, the development of various models of cultivation, breeding base 747. vegetables, fruit and other base radiation led the city's agricultural products standardized planting more than 1.5 million acres.

In recent years, the trading center continues to expand channels, the development of "Yimeng Green source", "Vegetable run home" brand chain distribution, the establishment of production base to the table of direct access. "Yimeng Green source", "Vegetable run home" for the community, enterprises, school, restaurant, supermarket distribution base production of fresh seasonal vegetables, set up from the field, warehousing, out of the library, transport and other multi-channel link detection system, to ensure that pesticide residues, drug residue, pathogenic bacteria, such as 9 major indicators of safety detection, in the distribution process of unified packaging, unified logo , unified vehicle, unified service procedures, unified distribution time, to achieve online ordering and telephone ordering, has developed family package distribution near thousands.

It is understood that at present, the trading center is actively promoting e-commerce strategic cooperation with Taobao, the implementation of a series of exchanges, exhibitions, training and other work, combined with college students "village officials", returning to college graduates, rural youth and other entrepreneurial plans to speed up the implementation of E-commerce "511" training projects, That is, each year through the Taobao University rural Training 500 college students "village officer" and the return of entrepreneurial college students, 100 new ecological farms into Taobao eco-agriculture channel, 100 characteristics of agricultural products into the Taobao, for rural E-commerce accelerated development lay the foundation.