Shanzhai firms plunge into collective hesitation: ipad or ebook Swings

It's still a problem to be an ebook or to go to a tablet. And the previous two years, mobile phones, netbooks show the madness is different, "cottage owners" are falling into the collective lost.　　Rumors of a collective foray into electronic books by the end of last year have been rife, and the appearance of Apple's ipad this year has flooded the industry with rumours that "shanzhai owners" have abandoned e-books and turned to betting on tablets.　　However, at the moment in Zhongguancun, two things "Shanzhai" has not appeared.　　"Thunder, Rain," the fact that the ipad is far less than the first iphone on the market "popular." "The Shanzhai ipad may have goods coming in mid-April, you can leave a phone number and I'll let you know."　　"Mr. Chen runs a booth in Zhongguancun, and he's really not very cool about the Shanzhai ipad, because it's hard for him to bring a similar" fake iphone "profit. In Zhongguancun, like Mr. Chen, there are thousands of of businesses, many dealers say, at present they did not even consider to do "Shanzhai ipad."　　The same situation also appeared in the cottage stronghold-Shenzhen Huaqiang North, although put out a lot of prototypes, but similar to the previous two years of mobile phones, Shanzhai netbook is hard to reproduce, a lot of "cottage owners" are said to have no spot. The Shanzhai kindle (an e-book reader for Amazon) is slightly better, but when asked, some vendors will strongly recommend: "You still buy Han Wang, I can be lower than the store seven hundred or eight hundred yuan."　　"And some Shanzhai products often add a variety of weird features, such as MP3, phone calls, because the sheer number of readers selling such high prices almost nobody." "The Shanzhai is by the volume, the handset everybody wants, sells more than 10 in a day not to be a problem, but the tablet computer and the ebook, may not be inferior to the netbook son sells much." "Mr. Chen said.　　The previous "netbook" has given "cottage owners" a great lesson.　　"Cottage owners" have been extremely cautious, in the end can not see what kind of handheld devices will be popular, will not easily follow the big business "concept baton" dance. Cost is difficult to reduce "in fact, we feel that the cost advantage in the Shanzhai electronic products are difficult to reflect."　　"Specializes in the cottage of Old White said."　　According to him, domestic channel business procurement, is often a few big channel to look after a direction, to find a few production capacity of the cottage manufacturers closed-door negotiations, and then finalize the plan and implementation of production, the number of home walk will be finalized. "There is no one to talk about ' Shanzhai ipad '.　　White said it was not sure whether the Shanzhai tablet could really flock to the market, but from the production cost, the terminal sales price can be expected, should be half of the ipad price, that is about 2000 yuan. The price is obviously much higher than many consumers expect. But the cost of Shanzhai e-books is harder to come down than tablets. According to some people, just 6-inch e-ink screen is more than 50 dollars, and because this technology onlyIn Taiwan yuan too technology and other manufacturers hands, the annual production is limited, shanzhai manufacturers even difficult to get the screen. Without cost advantage, there will not be too much sales.　　Many surveys show that if the ebook can do below 500 yuan, tablet computer to do 1000 yuan below, perhaps sales will have a bigger boost. Technology cracking is simply a matter of selling costs, and for domestic shanzhai manufacturers, e-books and tablets are not technically difficult. "The key is the supply chain, this is done, basically it's not difficult."　　A person in the industry said that the people who are in this business will not be stumped by this. "The chip domestic production, can also buy Samsung."　　"An industry insider said that E-books are basically no technical content, open a mold immediately on the energy production." and tablet computer is simpler, "spend tens of thousands of yuan can buy a full set of circuit diagram, schematic diagram, he will also help you change some design, avoid being sued, screen and other hardware vendors everywhere, software can use Microsoft, also can use Google."　　"said one manufacturer. "Now there are a lot of shanzhai kindle out.　　"Because the Kindle's functionality is too simple, shanzhai makers have had to add some other features, including phone calls, to boost sales," Mr. White said. According to one industry personage, the Chinese habit is to spend less and do more, and the more functions the better, so the Shanzhai ipad will surely prevail over the Shanzhai Kindle.　　However, more people believe that, whether the Shanzhai Kindle or the Shanzhai ipad, if the price can not be lowered, domestic consumers will certainly not pay.　　The plight of imitators in fact, the current attempt to crack the Kindle a lot of enterprises, and even some formal manufacturers, in order to expand their business, but also intends to enter the market, especially those who like to read books, after getting the Kindle often fascinated.　　The head of a beijing-based company said they had already figured out the Kindle's technology and would be ready to do so, when and how it would be marketed. The ipad, too, while sales are still impressive, many of Apple's hardcore fans believe the product is not as "landmark" as it used to be, and they hope Apple will be able to launch a new application upgrade as soon as possible in the usual terms, "that's the real layout of Steve Jobs."　　"This is obviously not good news for anyone who wants to hitch a ride on the ipad," he said. The embarrassment faced by the Shanzhai vendors also, the Han King's paper books, the Kindle, the ipad is relying on the gift market, some people in the industry even estimated that the majority of Han Wang's paper sales rely on this gift list, "in the two or three-line city, this is obviously a hand and taste of the gift."　　"If the estimate is true, then it is difficult to make a breakthrough in this market, not to mention the Shanzhai vendors and even the followers of serious." The history of the Shanzhai failed to make the Shanzhai owners wander,Was the lesson of the fiasco on the netbook. "Intel made the ' netbook ' concept by trying to create a new terminal on TV, mobile phones and computer screens, but it turned out to be disappointing because netbooks actually squeezed out the market space of the original notebooks."　　"At present, including the" fake iphone ", including all kinds of electronic products, old white one months may be able to sell out more than 10,000 units, but for netbooks, he also filled with emotion. According to the introduction, with Dell, Lenovo and other mainstream manufacturers to enter, and put this concept to the extreme when the cottage also began to crazy, but the result is extremely embarrassing, because they found that to pursue low prices, only to abandon quality, "even if the materials used are the same, your quality control, cost compression can be done by Foxconn?" Can you make it through Dale? "The goods were all smashed in the hand."　　Old White said, some manufacturers overwhelmed, simply pull out of the stall to leave. This lesson is extremely profound, and "cottage owners" have their own summary.　　Old White believes that imitation of the iphone's mobile phone can rise, and even the emergence of new brands, the root cause is not summed up by the "cottage advantage", such as low-cost, rapid response, and so on, but to borrow the Apple's knowledge of cell phones subversion. "In the context of Apple's impact on traditional models of mobile phones that are traditionally cured by established manufacturers such as Nokia and Motorola, the Shanzhai machine adapts to the trend of using a model like Zhongguancun ' save computer ' to completely subvert the handset's production model.　　Old White said.　　Because of this, some copycat manufacturers rely on imitation of the iphone to stand out and make a magnificent turn, but the "netbook" era is annihilated.　　By this reasoning, it is also hard to imitate the Kindle and the ipad: mobile phones are almost everyone's demand, and even if they are overturned, demand still exists; tablets and e-books are not the case, even if the ipad and the Kindle are upside down and demand so much. The reporter observes the big enterprise actually also confused the Kindle to open the ebook the upsurge, the ipad has ignited the tablet computer enthusiasm, the two deadlock, has always "Stoding" the "Shanzhai Master" has become the vane, supports anyone can take them to say: See, the shanzhai manufacturer all is doing XX,　　Obviously the next hot market is XX. The problem is, the cottage manufacturers seem to have also learned jobs's "hunger and Thirst Marketing": first to play ads to cultivate the market, and so we all hope that the stars hope the moon, I decided to push what products!　　Since there is no need to gamble and the market reaction to the Kindle and ipad has been mixed, shanzhai firms prefer to wait and see. And the reporter learned that it seems not only shanzhai manufacturers are confused, at present, the concept of Microsoft products are still in the rumors stage, and HP, Dell, ASUS and other manufacturers are only slowly pushing the concept of advertising.　　Obviously, what kind of handheld terminals will create a new application market, even large enterprises are confused. Like Shanzhai vendors, the technology is simple and the key is conceptCombination, you can connect the Kindle to the phone function or add external applications to the ipad, multithreading and so on anything, can even combine the two to make a kinpad, but you can't guarantee that consumers will pay.