Shanzhai tablet computer trapped in price war some manufacturers have failed

Recently, no matter Lenovo, Asus, Acer and other traditional PC giants, or ZTE, Huawei and other telecommunications manufacturers, have launched the latest model of the tablet computer, so that the entire industry climax. Last week, Analysys International released its latest study, pointing out that while Apple still accounts for more than 74% of its share, the global shipments of small and medium-sized brands and shanzhai manufacturers have grown alarmingly and domestic flat-panel sales have climbed.　　But in Shenzhen, the Tablet army has reached more than 1000, they almost copied the history of mobile phones, again plunged into a price war quagmire, and even some manufacturers have sadly left the field. Q2 domestic white plate shipments surge according to Analysys International data, this year Q2 China's Tablet PC sales reached 1.4414 million units, the chain of a large increase of 39.04%.　　Although the ipad still occupies an overwhelming advantage, the market share as high as 74 3%, but the year-on-year decline of 5.14%, the domestic tablet market is increasingly showing a flourishing competition. At the same time, in the flat, some of the less well-known domestic brands or Shanzhai brands, that is, the so-called "white card" plate status has become more and more can not be ignored.　　According to a report by D Isplaysearch earlier, the number of white Tablet PC shipments increased from 567,000 units in the fourth quarter of 2010 to 1.9 million in the 1th quarter of 2011, up 235% per cent in the chain. Some insiders believe that the white plate of high-speed growth in fact, thanks to the mobile phone manufacturers to transform and large-scale access. Because of 3G, mobile internet wave attack, the Thousand Yuan intelligent machine popularization, as well as the operator huge subsidy has squeezed the Shanzhai phone's living space seriously. And the shanzhai firms are moving to a more profitable, faster-growing tablet market to turn the tide.　　Same for Analysys International data, this year Q 2 parallel and mobile phone market sales fell 1.2%. Shanzhai flat price war smoke four to the cottage manufacturers to increase shipments, the situation is good, but in fact the tablet industry is dangerous. "Most of Shenzhen's flat-panel manufacturers are the original mobile phone, they copied the mobile phone to the tablet." Yang Qun, an analyst at the Shenzhen War policy advisory body, said, "The only thing that this group of manufacturers can do now is to play a price war, and everyone is caught in the same mire." "Compared to a few months ago, today's Shanzhai tablet computer is simply" cabbage price. South all reporters visit Huaqiang North several major electronic stores found a lot of tablet computer figure, the price is generally 400 to 600 yuan, the most exaggerated is a store in seg, 7 inches of a ndroid shanzhai tablet computer price is only 359 yuan.　　and similar products Samsung for more than 2,500 yuan, ZTE Huawei's also to about 2000 yuan. "One does not consider the quality, performance of the tablet computer, ex-factory price at least 290 yuan, plus channel costs, retail prices of less than 400 yuan almost no profit." A person close to the factory said, but such products are not normal use, "for shanzhai manufacturers, ' No minimum, only lower." Everyone in the raw material fuss, screen with the eliminationProduct, memory just enough to boot. "There is no order in the whole market," he says. "In fact, the price war is not only a cottage to face." After entering the summer season, the big brand of tablet computer is also playing a promotional campaign.　　Center City, a digital product point sales Director said, in recent times, Lenovo music pad, Samsung and other brands have many models to reduce prices, or send accessories gift package, the most preferential strength close to thousand yuan. "The cottage can not be compared with the big brands, because they do not have no brand ability, no channel advantages, and the hardware cost determines the user experience is poor, once the brand plate continues to cut prices, the cottage will only be eliminated." Yang Qun that now shanzhai manufacturers can go their own way to develop market segments.　　For example, a company in the tablet computer to join the call function, so that the tablet into a mobile phone, mainly for the middle and low-end business people, the price only Samsung similar products 1/4, but the profit is the average Shanzhai products more than 5 times times. Reporter Pan: South reporters