Shenzhen Amoy music vice president: the first hand travel product "Ggame" exposure

1, can you introduce Amoy Lok? Why companies choose to enter the hand-travel market at this time? Mobile games currently in the company's investment in what is the proportion?

Amoy was founded in 2009, although a young entrepreneurial company, but our core members are from the world-renowned Internet companies have extensive experience in the development of online games, the average age of about 8 years of service, participated in the number of Accepted by the market online games. The first client game, "Peach Blossom" in 2011 formally launched operations, impressive performance.

After more than 10 years of development in the game industry, the pattern of more than one strong and powerful terminal market has been formed. For the small and medium-sized companies like Amoy Music Co., Ltd., although there is the product of "Peach Blossom Tree" as a support, how to survive and develop is still our Problems to be faced. The rise and rapid development of the mobile game market in recent years is undoubtedly an excellent opportunity for such entrepreneurial companies as Amoy Music.

At present, including "Ggame", Amoy music, including a total of two mobile games are in the research and development stage, if you look at the proportion, and end-travel products, "Peach Blossom Spring," the input can be said to reach a 5: 5 ratio.

2. Many people think that as the hand travel industry has a faster pace and different environment and terminal travel, it is inevitable that it will face the so-called "pain of transition" from the terminal tour. What is your opinion on the plan? Travel transition?

The first thing to note is that Amoy music has not been transformed. For some time in the future, Amoy Amoy will take the pleasure of taking a cruise tour and developing a two-lane hand-travel strategy. However, it is true that it has encountered some difficulties when it comes to traveling on foot. Compared with large companies, Amoi is a young start-up company. Our staff have 8 years of senior industry practitioners, but there are also young people with a keen sense of smell in the industry. Therefore, we hand in the project from the development to the entire communication and coordination are smooth, young and young has instead become our advantage.

Slow growth in the terminal market, the rapid rise of the hand travel industry phenomenon, so that the industry has a lot of bad news, but it is undeniable that the terminal products, and is a boutique, will continue to be the mainstream of the future of the game market product. As I just mentioned, in the future, Amoy Music Co., Ltd. will stick to the development strategy of keeping the quality strategy, terminal tour and mobile tour together in the terminal market and continue to polish "Peach Blossom Spring" On the advantages of the introduction of boutique mobile games.

3, this year, many end-travel companies are beginning to move to the field of mobile games, virtually also increased the fierce competition in the mobile game market, in such an environment, Amoy music how to deal with? How to use to improve their own competitiveness What?

Indeed, in 2013, many large, medium and small-sized tour operators are turning to the mobile game market. However, we are not in a hurry to enter the market in 2013 but instead choose a market segment to work hard. In addition, after a fiercely competitive baptism in the mobile game market in 2013, a large number of industry bubbles will burst in 2014. By then, those who truly survive will surely be excellent products.

In addition, the core members of "Ggame"'s mobile game R & D team have more than 8 years of experience in the successful terminal product research and development, and after the "Peach Blossom Spring" research and development run-in, it can be said to be a very mature elite team. We have always been to develop "Ggame" based on the R & D ideas and models of terminal tour, which is different from the small team of small workshops that are seriously homogenized on the market.

4, It is understood that Amoy music in this industry annual meeting of the exposure of its first hand travel products, whether this work to do something about the introduction?

Amoy music is based on turn-based game started, it can be said back to the R & D and operation of the game is our strengths and strengths, our first mobile games product is a turn-based RPG martial arts game tentatively named "Ggame ". Different from the traditional martial arts game, decent evil school to play the game, the players play in the game a free, uninhibited, self-proclaimed magic teacher, sweep the martial arts, the well-established heroes of various quarters have income under the command of enjoy the command of all corners of the country, the only I admire Refreshing feeling.

Currently, "Ggame" preliminary research and development work has been completed.

5, there are comments that this year is the "Card Mobile Games Year", many card mobile games after another, Amoy music this "Ggame" game, compared to the market on the turn-based tour, what are unique?

Currently on the market turn-based touring, the fighting is the form of station-based output, the fighting process is only a simple exchange of values ​​only, and "Ggame" is based on the deployment of troops and tactics, tactical design and other strategic play and RPG element as the core of mobile games.

Hand tour original painting screenshots

We can summarize the core features of "Ggame" as the following four points:

1, the picture scene is very cool gorgeous. Hundreds of martial arts characters, each with its own unique and exquisite styling and cool skills, its visual effects can be comparable to travel;

2, theme innovation. Different from the traditional martial arts games, players in the game is no longer bound by the dogma of justice, to abandon the inherent embodiment of the embodiment of justice, interpretation of a free uninhibited, self-styled, is also the evil magic leader.

3, rich in play, changing rhythm. Currently, there are six professional systems of hermits, masters, swordsmen, gallantists, Wu Zun and pharmacists. Different characters have distinct occupational characteristics, outstanding skill differences and different roles in combat. Players can be based on the characteristics of different people to develop strategies, thereby affecting the outcome of the war. In addition, different fighting, the required equipment, martial arts, teammates are also different. Teamwork, the deployment of the strategic choice and gameplay are high, not boring numerical competition!

It is worth mentioning that, from the development process of "Peach Blossom Spring", we deeply understand the interactive needs of players, so "Ggame" also designed a lot of interactive games, friends, friends revenge, martial arts predators, such as rank PK . Players can personally build their own magic altar, watching their home from the precarious ruins to the magnificent palace, players enjoy the growth of fun, but also feel free to feel the sense of accomplishment to build their homes.

4, nano-level installation package. Ggame inherits from Peach Blossom, the original image compression technology, while ensuring high quality, resulting in higher compression ratio, in order to achieve the most dazzling dynamic effects with the smallest amount of resources. The special support of the program for the artistic effect can ensure more varied artistic effects without increasing the amount of resources. It can be said that we have the almost perverted pursuit of "small"!

6, when the product plan was officially launched? Mobile games industry in the second half of this year there are many breakthroughs in marketing, but at the same time promotion costs are also rising, how do you think? Amoy music in the future promotion of mobile games Will take what means?

"Ggame" plan to conduct the first test in early 2014, when we will be based on the views of the players collected again to modify and adjust, as the official launch of the time depends on the first test data and the views of the players to determine.

In the mobile marketing promotion marketers, compared with the tour, its life cycle is shorter, then whether to maintain a longer life cycle, depends on whether the product has a good reputation. We can see that in 2013, hand-travel has a tendency to catch up with the tour in this area, and everyone will pay more attention to the branding of hand-travel products.

Although everyone now pays more attention to building a mobile game brand, in the face of the methodological end-game promotion, the entire mobile game industry is still at a groping stage. In 2014, Amoy's "Ggame" will also launch a large-scale market During the promotion phase, we will also make use of the experience gained by the marketing team in the promotion of terminal tours. In combination with the current promotion of mobile games, we will try our best in brand marketing, media outlets and channel cooperation.

7. What is your opinion on the development of the domestic hand travel market next year? Can you make your own forecast on the hot hand tour theme or type next year? What are the development ideas for next year? Product plan launched?

After more than ten years of development, the domestic client games have gradually formed a pattern of super-strong competition from the initial 100 competitions and the development of mobile games will surely go through this process as well. In 2013, the hand-travel market ushered in an explosive growth stage. A large number of companies entered the hand-travel industry. When pursuing fast-food-style hand-game development, there were problems in the handling of user needs, game quality and details, causing the market A lot of similar games. In 2014, the bubble in the mobile game industry will be greatly shattered. The refinement will be a major trend in the future. Among them, moderate-to-heavy RPG products will usher in an explosion in the first half of 2014.

In response to the development trend of these industries, Amoy music in addition to continue to dig deep end product "Peach Blossom Spring," the fairness and quality, it will also actively develop hand travel product line, introduced a variety of hand-travel products, to maintain the stability of double-line Development trend.