Shoe Net: The future of electronic commerce belongs to the Business-to-consumer

China's online shopping development process, from the beginning of the start, but the consumer-to-consumer began to flourish. According to statistics, 08 online shopping explosion-type growth, turnover reached an unprecedented 121 billion yuan, of which Consumer-to-consumer contributed 93.2%.

Now, Consumer-to-consumer has been deeply rooted in the majority of netizens accepted. As an open platform for online trading, it does have a number of advantages, such as maximizing the power of the long tail, which makes the product extremely rich (the most important reason for people to use Consumer-to-consumer is the CNNIC survey). Another example is relatively inexpensive, and store long communication easy to form a long-term stable trust trading relationship, a sound evaluation of reference systems and so on. In spite of this, Pat shoe Net (http://www.paixie.net) but think, Consumer-to-consumer forever existence a life gate, this Life gate is Consumer-to-consumer inborn flaw, this life gate is a fake overflow.

As we all know, Consumer-to-consumer is a personal and personal way of dealing with the threshold of entry is very low. As long as there is a channel and mouse, anyone can open shop operation. Because there is no registered capital, there is no need to bear any responsibility. Any deal above can be seen as a free trade between citizens, and this, of course, involves the trading of fakes, without any legal protection or accountability. To eradicate fakes, only raise the threshold of the seller to enter, but once the threshold is elevated, so consumer-to-consumer not fake rampant, the treatment of the fundamental end of Consumer-to-consumer life.

Therefore, the author boldly predicts that the future of China's E-commerce belongs to the business, but also to see and understand the nature of the current and existing problems.

The nature of the first Business-to-consumer

1, the consumer is essentially retail business, so, to big, cash flow is the lifeblood.

2. Scale is one of the core magic weapons for retail enterprises to pry upstream and downstream resources.

3, to the size of the business, we must standardize management, such as the people do some or all of the things to the machine (that is, procedures) to do.

4, online retail and traditional retail core difference: Before the sale of more than 80 meters (ie, users did not shop before, can know the user's shopping preferences, this needs strong technology as a support);

Second User experience

5, at present, China's general not enough to pay attention to the Web site's UI and UE, the importance of the same as the supermarket shelves and merchandise furnishings;

6, the whole database is to improve the user shopping experience one of the core methods, that is, do not expect to rely on virtual library in China can also be big (this is a phased problem, the initial virtual library or part of Virtual library is very pragmatic and need);

7, Logistics has been the rapid development of China's gold hoop ring (its back also with capital flow), but also affect the shopping experience one of the obstacles;

Third market and operations

8, the biggest difference between Chinese and American: the United States is on the highway, and China is dirt road + highway;

9, China is not a market, is composed of n many different consumption concept of huge market;

10, the net buys the crowd is a brand-new consumer group, do not use other traditional consumption idea to set, this is like using "70" Cannot understand "90" like;

11, China's business is still in the "promotion" era, far from marketing and brand management;

12, in China's electricity business, Low-cost is a killer, but also a double-edged sword, but do not ignore the consumer to good prices no good service fatigue;

13, only heavy "electronic", or only heavy "business" of the company to big probability, but can become a breadwinner business;

14, the consciousness and the system is the traditional channel enters the electronic commerce biggest obstacle, its behind is the courage and the Benefit division and so on;

Four future guesses

15, Taobao achievements in China's online shopping, will also achieve China's business-to-consumer, but may not be able to achieve their own;

16. The probability of China appearing "Amazon" is almost zero; to have, the time and money spent will be Amazon's octave;

17, China's opportunities for the company, belong to those who attach importance to marketing, technology and management capabilities of enterprises;

18, China has been the rapid development of the fast lane, and this high speed will be maintained for about 5 years;

19, the consumer has gradually shown a similar traditional retail business, there is a nationwide chain, regional chain and community convenience stores;

20, the future of China's e-commerce mainstream, does not belong to Business-to-business, also does not belong to Consumer-to-consumer, but must belong to the Business-to-consumer;