Shopping day has always been a marketing skill for businesses

Shopping festival has always been the business of the usual marketing skills, from the Spring Festival Promotional festival to the bottom of the various "tears demolition of the big sale" are in the use of festive focus to attract consumers. In addition to improving sales figures can also attract people's attention at the same time, brand and sales Qi. But the traditional festival is so many, the shop celebrates also one, the festival must have the significance, therefore began sporogenous the festival.

Electric Commercial sporogenous festival began in Double 11, the cat after five years of operation has put the ordinary Network festival singles to make a real shopping carnival, sales data also into a geometric level of growth. Since then, many platforms began the Peach Blossom Festival, Men's Day, women's Day, 520 festivals, all kinds of war festival ... A variety of festivals, often from netizens ridicule the beginning of the festival, platform occasion intervention hype.

Electric business platform to play the festival on the one hand can attract eyeballs, the establishment of brands, on the other hand, can also be forced by the festival for the company's suppliers to adjust prices, and to establish their own inexpensive brand, anyway, they only need to take a platform, product suppliers can, this aspect of the cat play to In addition, the Internet Festival to do shopping festival, but also for netizens to the Earth to favor the air. An arrow three carving, the electric business platform certainly is happy to do the holiday. An electric business platform operation Team once told Tico every day in the thought of doing festivals, small festivals have a small holiday play, Big Festival has a big holiday game.

The beginning of the platform to do the day cat mainly, after the Beijing-east Suning Poly-Mei excellent products such as the platform are not backward, all have their own exclusive holiday, now Lenovo is also doing festivals, the future will be 365 days, every day there are festivals?

This year 520 than the past festivals or different, more and more businesses directly involved in the creation of festivals, in order to avoid for others to do wedding clothes in this does not talk about specific brands, you can search for 520 of the business involved in the event.

Enterprises directly do the festival is indeed nearly two days of new things, Tico feel it is necessary to discuss.

First of all, enterprises do holiday can highlight their own sense of existence:

In the electricity quotient, the user to the platform dependence is too strong, but very easy to ignore the specific shop product. This may be a friend to say that "I buy things is to buy what I think I know the brand, how to reduce the sense of product existence?" "But we actually ignore the most important entry point for us to buy or search for products--discounts. In this logic, discounts in the consumer's weight is significantly greater than the specific brand, and the discount weight is easy to attach to the platform, compared to product brand presence is weak.

Millet Hammer all choose their own platform sales, in addition to their own platform sales all aspects of the advantages of control, the most important is that their own sales department easily diluted by a large platform brand. Business Sporogenous Festivals, but also in the creation of new entrance, improve their brand recognition. Self-made festivals in the name of the enterprise let the consumer effect far better than to give to the platform for others to do wedding clothes. In this regard, our electric dealer sellers are awakening.

Second, companies do festivals in the shackles of the big platform:

Integrated shopping platform with traffic to kidnap the store, some electric business platform and increasingly become traffic traffickers, Taobao led. Through the through train and drilling exhibition as the main mode of flow purchase more and more expensive form, the weekend iron brother see Taobao through the original technical staff Yunhe, learned that with the Ali listed through the through train will only increase will not be reduced. For sellers, being a platform for the flow of the form of kidnapping more and more serious. Business to get rid of traffic constraints must solve their own flow problems, the holiday is a good way, through promotion can obtain objective flow, the flow of kidnapping can temporarily untie.

Finally, the Sporogenous festival is only superficial, with emphasis on the user system establishment:

Since the establishment of the festival if only the price promotion is only temporary relief of traffic constraints, but for the product user data accumulation is not much help. Users to buy all by discount, this user's two times purchase rate is low, it is difficult to convert to a loyal enterprise users, that is, relying on money can only buy behavior and not loyalty. Loss of user data, it is back to the old problems faced by our traditional enterprises, sold over billion, but can not say a specific user information, is clearly not in line with the current Internet precision, precision, humanity, the spirit of large data operations.

Therefore, enterprises should focus on building the adhesive aspects of the brand. Millet brand Strong, and Millet fan group credit is inseparable, only the line under the linkage up, improve user activity, coupled with effective promotion behavior can really get through the enterprise sales and user data of the two channels, the successful move is very heavy.

But the seller is still in the face of the sale of the sales data, human services far from enough, more representative that the sale price is very large, but logistics customer service is far behind, complaints over the internet.

Iron elder brother here also recommend many sellers, since the creation of a good holiday, it must be the future trend of the electricity quotient. But must pay attention to the soft service, do not sell 10 single, the difference 8 single, that gains the candle.