Shun Fung optimized cold chain channel sinks three-tier city

Absrtact: August 11 News, billion power network learned that Shun Fung optimized cold chain distribution city from today 11 to expand to 48, will be fresh goods through the self-built one-stop cold chain to the three-tier city. Due to the offline channels of three-tier cities for high-end food

August 11 News, billion power network learned that shun Fung optimization of cold chain distribution city from today 11 to expand to 48, will be fresh goods through the self-built one-stop cold chain to the three-tier city.

"Because the line of three-tier cities for high-end food, especially imported food coverage is limited, so that Local has a certain consumption capacity, the pursuit of high-quality food consumer network demand is very strong." "Shun Fung preferred the relevant person responsible for the power network said billion.

The person in charge, prior to the preferred source of direct supply of litchi, cherry and other fresh products can cover the country's major cities, and the newly opened 37 city, is in the existing cold radiation within the scope of the expansion, so that consumers can taste meat, seafood and other frozen goods.

In addition, experienced last year's 7 expansion, Shun Fung preferred room temperature products have covered the whole country, fresh goods can now cover Hebei, Jiangsu, Zhejiang, Guangdong Province, the major cities. Shun Fung Optimization This year will also be in the cold chain has a big move, will soon have a new cold storage into use.

According to billion power network to understand that the current industry's cold chain distribution model is mainly divided into self-built cold chain home, the third party cold chain trunk transport and landing with, a section of the whole cold chain, two-part cold chain of half a few. Shun Fung optimization relying on shun Fong logistics network, the use of "all self-built a section of the whole cold chain", through the speed and uninterrupted cold chain to ensure maximum freshness.

Analysts pointed out that the three or four-line city has become the new fierce competition, Ali, Beijing East "brush Wall War" smoke has not dispersed, the electricity business channel sinking of the war has spread to the fresh field, and even always steady the Shun Fung optimization also began to speed expansion.

The three-tier city consumer confidence index has been leading the country since the fourth quarter of 2013, up from 111 in the first quarter to 113, according to Nielsen's China consumer Confidence Index report.