Sifang Street Network: The new play of designer brand integrated electric Dealer

Crazy new design behind, means crazy personality craving.

According to 2014 related consumption data show, North, upper, wide, deep and other first-tier cities, aged between 25 to 35 years old white-collar workers, their willingness to personalized consumption is more obvious. Before they try to wear before they will look at the label of goods, although they do not know what it is brand, but want to understand the reputation of goods. Now they buy it purely out of their liking. For nearly two years, the ubiquity of this type of offline brand integration shop, such as BNC (Mint glutinous rice), is proof enough.

December 1, 2013, some cutting-edge designer brand choice appears in the "Sifang Street Network" for product sales and brand promotion. Unlike other online brand integration stores, the Quad street grid is only a sales port operated by the name Network Technology Limited. "We will build two sales platforms, a designer brand product sales platform (Sifang Street Network) + a custom platform, while building a designer and fan interactive platform to open up two sales platforms." Will buy design and sell design combination, will product sales and fan economy combination, will eventually form a designer as the center of the c2b Ecological circle. "Kevin, the brand marketer, said," he joined 3 designer friends in the fall of 2013 to establish a Network Technology Co., Ltd., designed to set up high-speed two-way tunnels for designers in mainland China.

"Whether it is the domestic designer brand, or ready to open up the Chinese market, foreign designer brand, due to limited funds and lack of understanding of marketing, will inevitably face the problem of market expansion." "Kevin stressed," the existing electric business platform is not suitable for the designer brand promotion, traditional channels need greater capital investment. Designer Brand needs a brand promotion and sales channels, the Quartet Street network emerged. We are to build a new brand of designers to assemble the electric business platform. ”

"The new designers we are referring to are different from the traditional international brand designers, and we are more concerned about the outstanding rookie in the design world and the designers who are still in the rising stage." "Kevin was interviewed, said," Not blindly follow the big brand, not random blindly follow, have their own life insights and ideas, it is our platform's focus on service audiences, objects. ”

At present, Sifang Street Network has become a new international designer brand to enter the Chinese market, one of the best partners, has been Italy fefè, Spain Desigual, Taiwan Clave, Hong Kong Mipenna, such as new brand recognition designer. After the April 14, 2014 Two revision upgrade, a new interface and shopping experience, to get more consumer recognition, "we plan to introduce 100 designer brand this year, the product will be more rich, we will become the leading brand of new cutting-edge designer electric business platform," Kevin made no secret of his pursuit of this goal.

The single brand integrated store model may be a powerful sales channel for independent designer brands, but it cannot meet the business trend of the new era. Kevin believes that "a new generation of marketing can not rely solely on channels, retail is the service, the service is the customer's control." If the understanding of selling design is limited to the next single, design and production mode, and the next wave of personalized shopping frenzy missed. ”

After all, the designer brand is facing a small crowd, how to find and gather a group of loyal fans, is the key to the survival of the designer brand. Kevin said, "The Square Street network is solely responsible for the display and sales of products, not enough to derive further communication links and the next need to nurture." So we built designers and buyers, fans interactive platform, so that buyers, fans through follow their favorite designers, and in the form of demand, to catalyze the birth of a creative product. “

Relying on market data as a rational support, liberating design inspiration, return to market reality. The formation of C2B (ie consumertobusiness, on demand) a benign design chain closed loop. "Shorten the response time between designer product development and market real demand, and this process has always lagged behind." Kevin puts forward the hope that the C2B-oriented premise must have enough data to support it. We expect more designers to add in and complete the business together. “

If the name of the business plan all smooth, then interactive platform, customized platform will be completed by October 2014. "The advantage of the ecosystem is that it can continue to carry out endless life within itself." Kevin points out that the network hopes to provide new designers with enough space for development, while making the biosphere a competitive and disruptive innovation project.