Sina officially publishes micro-wealth platform

Sina officially released the micro-wealth platform (www.weicaifu.com), the first phase will join hands with the most Internet spirit of the fund company to add rich, the main push a "piggy bank" account balance value-added products. 1 cents to start, free from any trading time limit, can be consumed and quickly transferred out, the fastest 1 seconds to account, and follow-up quickly support the use of piggy bank for credit card repayment services.

It is reported that the micro-wealth is mainly based on Sina to pay micro-wallet account of a financial products platform, follow-up, in addition to the online piggy bank products. In addition to the Monetary Fund, in May with Anbon insurance and network partners and other partners for Sina and Weibo users customized insurance and Peer-to-peer financial products, the yield of 6%~12% around. At that time, the micro-wealth products synchronized integration to Sina to pay the "micro-wallet" app. The micro wallet will be a mobile payment and investment management of the app, which means that users can not only buy micro-wealth products on the PC, will also be realized anytime, anywhere on the phone transactions, very convenient and quick.

In last year's Sina Golden Kylin Forum, Sina CEO Chao said publicly that Sina will rely on Sina Weibo's massive user resources and social data, as well as Sina's media influence, with a more open posture, the financial institutions to explore the new Internet finance model, to create a new Internet financial platform.

It is understood that micro-wealth has been considered directly and the fund company, launched similar to the introduction of Baidu's flow of imports of products. But Sina considers the most important thing about an Internet financial platform is its own accounts and payments, so what the micro-wealth has been doing over the past few months is to get the money through with Sina, which is now a simple step for the user to complete the purchase.

In March this year, Sina paid the fund to pay the licence, in April Sina Cangshi won the fund sales license. Sina is also the only one with 2 funds related licences.

The official launch of the micro-wealth platform marks a significant step forward for Sina to the Internet financial sector. Relevant officials said that Sina will uphold the spirit of the Internet, promote the fair, open and transparent development of financial markets, relying on their own advantages, through the continuous enrichment and improvement of products, comprehensively enhance the user experience in the field of Internet financial life, thereby promoting the Internet financial ecological circle.