Sina Peng Shaobin on Micron: The key to future micron development is to build mobile communities through social networking

Absrtact: October 12 News, Sina Weibo fund announced October 9 strategic investment Micron, while Sina delegated group vice president, Sina Weibo fund partner Peng Shaobin as Micron's executive director and CEO. Yesterday, Peng Shaobin sent an internal mail, talking about the micro

October 12 News, Sina Weibo fund announced October 9 strategic investment Micron, while Sina delegated group vice president, Sina Weibo fund partner Peng Shaobin as Micron's executive director and CEO. Yesterday, Peng Shaobin sent an internal email about Micron positioning, and he believes that the key to future micron development is to build mobile communities through social networking.

"Micron and micro-letters look alike and lack a reason to use them," Peng Shaobin said in an internal email, indicating that "the product team is not doing enough at the moment." He also stressed that "to make the user understand, micron positioning is mobile group social, mobile communication is only for us to better meet social foothold, and social building mobile community is the key to Micron to do." ”

He therefore asked: "Before the end of this year, product development must be in accordance with the previous planning, complete with micro-letter differentiation adjustment, so that users more easily understand and use." ”

He also believes that current advertising is not necessary because "it doesn't make sense to import users like that." "We will never blindly market and channel promotion."