Sina technology learned from insiders

Personalized is the cat last year focused on the promotion of technology, that is, according to the user's historical shopping habits and preferences in the days of the Cat home recommended its favorite brand, Ali inside this show way called "thousand people thousand noodles." Sina Science and technology to understand that the revision of the Taobao will also highlight personalization, in addition to the user individual for the dimension of personalization, will also increase the geographical dimension, to achieve the push of the subregion.

According to the above insiders revealed that SNS will still be Taobao is the highlight of this revision. A "Love Amoy" SNS products are currently in the Ali internal testing. The "Amoy" presentation is similar to the information flow of Sina Weibo, where users can focus on their favorite merchants and talent, and accept their published products and other utility types.

It is not difficult to see, despite the previous in the SNS repeatedly defeated, Ali still did not give up on the SNS attempt. "Amoy" nature similar to this April, "mobile phone Taobao" launched the "micro-Amoy" column, is the hope that through SNS for sellers and buyers to provide an interactive platform to help the former improve the latter's stickiness. At the same time, "Love Amoy" and "Micro Amoy" is essentially a seller's marketing platform.