Sina third quarter net profit growth mobile end boost

The original title: Sina Net profit of the third quarter 25.4 million US dollar year-on-year growth 157% NetEase Science and technology news November 13 China Shanghai/November 12, 2013-Leading online media company (NASDAQ Gs:sina) serving China and the global Chinese community An unaudited financial report for the third quarter ended September 30, 2013 was released today. Net revenue in the third quarter of 2013 was 184.6 million U.S. dollars, up 21% from a year earlier. Non-US GAAP net revenue is 179.9 million U.S. dollars, up 22% from a year earlier, close to the company's upper limit of 176 million to 180 million dollars. Advertising revenue of 151.6 million U.S. dollars, up 26% from a year earlier, within the company's 151 million U.S. dollars to 153 million U.S. dollars expected range. Non-advertising revenue was 33.1 million trillion, up 4% from a year earlier. Non-US GAAP revenue is 28.4 million U.S. dollars, up 5% from a year earlier, exceeding the company's expected range of $25 million to $27 million. Mainly from Sina Weibo value added services. Sina should account for a net profit of 25.4 million U.S. dollars, an increase of 157% per cent, a share of the net income of 37 cents. Non-US general accounting Standards Sina should account for a net profit of 28.5 million U.S. dollars, an increase of 144% per cent, a share of the net income of 42 cents. "We are delighted that our third-quarter profit growth was largely attributable to the strong momentum of the microblogging earnings feature, and we are leveraging user behavior to provide more interesting and relevant advertising and services," said Cao Chao, chief executive and chairman of Sina. Our efforts will focus on diversification of microblogging profitability while continuing to invest and innovate Sina's products. Not only should income be accelerated, but profit margins will continue to be expanded. "2013 third quarter results in the third quarter of 2013 Sina net revenue of 184.6 million U.S. dollars, a year ago, the same period of 152.4 million U.S. dollars." The non-US GAAP net revenue was $179.9 million, a year earlier, at $147.7 million trillion. In the third quarter of 2013, internet advertising revenue was 151.6 million U.S. dollars, a year earlier to 120.6 million U.S. dollars. Non-advertising revenue in the third quarter of 2012 was $33.1 million, compared with $31.8 million a year earlier. Sina Weibo value-added services revenue (including web games and Weibo membership fees) rose 121% for 9.7 million dollars. Gross margin was 57% in the third quarter of 2013, up from 52% a year earlier. In the third quarter of 2013, non-US general accounting standards advertising business gross profit margin of 58%, the same period of 62% a year ago, showing the company's efforts to expand advertising business. In the third quarter of 2013, the gross profit margin of non-advertising business was 52%, 44%. The reason is that the adjustment of the product mix combines the mobile value-added service with the micro-blogging value-added service. Operating expenses in the third quarter of 2013 amounted to $94.9 million trillion, operating at $792 billion a year earlier. Non-US general accounting standards operating expenses for the third quarter of 2013Was $90.5 million trillion, 73.7 million dollars a year earlier. Non-US general accounting standards growth in operating expenses stems mainly from growth in human and marketing spending. Operating profits in the third quarter of 2013 were $23.2 million trillion, compared with $3.8 million a year earlier. Non-US GAAP operating profit was $23.4 million in the third quarter of 2013, operating at $5.4 million a year earlier. Operating profit was $7.7 million in the third quarter of 2013, compared with $830 a year earlier. In the third quarter of 2013, the non-operating income of 3.2 million U.S. dollars, not the United States General accounting standards for 5.7 million U.S. dollars, including equity investment, the use of the next Mining equity law accounting method, reporting a profit base lagged one quarter, in the third quarter of 2013 Sina should account for a net profit of 25.4 million U.S. dollars, In the third quarter of 2013, SINA accounted for 37 cents per share, 14 cents a year earlier. Non-US general accounting standards in the third quarter of 2013 Sina should account for a net profit of USD 28.5 million, which was $11.7 million a year earlier. Non-US general accounting standards for the third quarter of 2013 Sina should account for 42 cents per share, 17 cents a year earlier. As of September 30, 2013, Sina's cash, cash equivalents and short-term investment amounted to USD 1.2179 billion, up to December 31, 2012 of USD 713.6 million. The increase in cash, cash equivalents and short-term investments comes mainly from the net cash received by Weibo from Alibaba's investment in the previous quarter. Operating activities in the third quarter of 2013 provided cash for USD 12.3 million, capital expenditure of USD 24.3 million and depreciation cost of USD 8.6 million. Performance Outlook Sina expects net revenue for non-US GAAP in the fourth quarter of 2013 to be between $190 million trillion and $194 million trillion, with advertising revenues between 160 million and 162 million dollars. Non-US GAAP advertising revenue will be between 30 million and 32 million dollars. Non-US general accounting standards Net revenue and non-US GAAP non-advertising revenue does not include the 4.7 million-US-dollar amortization and deferred revenue associated with Sina's cric/equity investment. Conference Call Sina Company is scheduled in the U.S. Eastern Time November 12, 2013 8 o'clock in the evening (Beijing time November 13, 2013 9 o'clock in the morning) to convene a conference call to inform the Company's financial and operating conditions. Users can listen to the meeting live on the company website Http://corp.sina.com Online. The access number for this conference call is: +18456750438 (US), +852 3051 2745 (Hong Kong), and the password is: 96197754. This teleconference will be recorded in the Eastern Standard Time of November 19, 2013, the end of midnight, listen to the record of the telephone access number is: +61 2 8199 0299; password: 96197754. Sina Profile Sina Company (NaSdaq Gs:sina is an online media company serving China and the global Chinese community. Sina's digital media network, through its portal Sina (sina.com), mobile portal Sina (sina.cn) and social networking services and microblogging service Sina Weibo (weibo.com), To help customers through the Internet and mobile devices to obtain professional media and user-generated multimedia content and share with friends. Through its many regional websites, Sina provides professional content for local users and provides a range of value-added services. The Mobile Sina Network provides WAP users with customized information and entertainment content from Sina Portal. Sina Weibo is a social networking service and micro-blogging service based on open platform architecture for hosting and Third-party applications, providing microblogging and social networking services to help users connect and share information to anyone, anytime, anywhere. Sina provides a range of services including mobile value-added services (MVAS), network video, music streaming media, online games, photo albums, blogs, email, classified information, fee-based Services, E-commerce and Enterprise services through the above main business and other lines. Most of the company's revenue comes from online brand advertising, mobile value-added services and fee-based services. (John)