Sing's acquisition value

Absrtact: Via Sing, Tencent and Alibaba are about to compete in the grassroots competition in the face of fierce confrontation. Sing, thought that China on millions small and medium sites to provide site tools to enjoy a high reputation in the industry. This June, when Tencent will buy Kang

Via Sing, Tencent and Alibaba will be in the grass-roots site competition in the fierce confrontation.

Sing, thought that China on millions small and medium sites to provide site tools to enjoy a high reputation in the industry. In June this year, when the "Tencent will buy sing" news, it was in the Internet circle caused great concern.

Industry insiders believe that, with the help of Sing's technical strength and brand influence, Tencent will not only improve its image of dominance in the grassroots website, but will also extend its tentacles to the local websites and vertical communities that have great potential for future development through business cooperation.

However, the news has repeatedly been sing to the high level denied that Tencent also has no relevant announcements.

It was not until two months later that the message was confirmed again. August 23, according to the Domain name registration Information Center, sing to Comsenz.com, discuz.net and other domain names, and the company name has been transferred to Tencent.

At this point, "Tencent acquisition sing" Close to the dust settled.

Sing's acquisition value

"After the news of Tencent's acquisition of Sing, the majority of people in the company are optimistic and supportive and feel that this is a good thing." August 23, sing to insiders told reporters.

Sing was founded in 2001 and its founder, Dai, has been hailed as the "entrepreneurial sample" of China's internet circle. Sing to set up so far, has received angel investors Zhou, Sequoia Capital, Morning Hing Venture and Google and other funds and corporate investment.

Sing, the most influential community platform and service provider in China, once coveted an independent listing. However, since May 2008, its rival Hangzhou German-day Information technology company (hereinafter referred to as "Phpwind Company") by Alibaba Group Acquisition, in Ma Yun regardless of the cost of investment, sing to start to face huge market pressure.

Tencent's bid to buy sing is seen as the latter, in addition to the independent listing, another way of sustainable development.

Reporter interviewed learned that since June, although Sing CEO Dai has been "industry hype as the basis" denied the message, but sing to have secretly for the future business to prepare.

"Sing was the first to prepare a business is group buying. "The personage tells the reporter," Sing wants to do buys very easy, as long as develops a plug-in on the line, the technology does not have any obstacle. "Therefore, Sing has planned to launch a group buying site on August 20, but eventually because the backbone of the company is too young, but also are technical staff, the lack of global grasp of the market, choose to give up."

Zhou also said: "Sing is a technical service platform, its biggest advantage is to provide tools." At the same time, group purchase is difficult to a single large business model, need to provide a geographical experience services. Therefore, by sing to create for the vast number of group buying site to provide technical services, more appropriate. ”

At present, sing to have more than 200 employees, the provision of services in addition to the establishment of station tools, but also related to the Community marketing platform and games operating platform and other services. People familiar with the matter told reporters, "The game platform is sing to create a rising business, about 100,000 yuan per day income." In addition, Dai recently to our correspondent revealed that the annual income of Sing last year has reached 50 million yuan.

But it is still unknown how these businesses will adjust after sing to be bought by Tencent. This has affected the employee's normal working state to some extent. "The sales department has stopped and other departments are basically not working." "The personage tells the reporter," The future sing creates the business, the personnel also will merge to the Tencent, this may bring the big layoff, this is also sing creates the staff to worry most the question. ”

The reporter calls Dai, its handset has been in cannot connect the state. Industry-related people told reporters, "because sing to achieve cooperation with Tencent, signed a confidentiality agreement, therefore, sing to create a high-level inconvenience to the initiative to release relevant information. "In addition, the unconfirmed news is that Tencent has funded about $30 million trillion, a wholly-owned acquisition of Sing."

But it is clear that, after the acquisition is completed, sing will be in a number of business areas and Tencent cooperation, the most important is that Tencent's tenpay business and Small and medium-sized Web site docking. People familiar with the situation told reporters that the future of local communities and vertical site potential is very large, happened to sing a lot of business can and tenpay cooperation. "This is the most important purpose that Tencent wants to buy sing." ”

Ma-A-horse

Local communities and vertical web sites are becoming rising stars and are being watched by a growing number of large internet companies.

Although the National web site has a lot of traffic, but these traffic is very difficult to be translated into actual income. If the local community and vertical site can identify the main user groups, for this group to provide perfect, interactive, participatory services, its energy can not be underestimated. This future development prospects have been Alibaba Group, Tencent and Baidu and many other enterprises bullish.

Therefore, as early as May 2008, Alibaba Group Chairman Ma Yun has spent on the acquisition of general-purpose site software and service provider Phpwind company, and sing to create a fierce competition in the market.

Phpwind was founded in September 2002, has accumulated more than 600,000 sites to use Phpwind, covering 52 categories of industries. Ali Group in the pocket of income, through the open platform with Taobao and docking, the release of the "Amoy Satisfaction" platform and "Amoy link" products, is intended to bring more revenue through e-commerce cooperation for the community.

Earlier this month, Phpwind company launched a new version of the station tool Phpwind8, its goal in addition to the continuation of building a "community portal" concept, the key is to fully meet the small and medium-sized Web site "Business operation needs." Phpwind company vice President Sho said, "On this new platform, small and medium Web sites will have more and more strong e-commerce atmosphere, the prospect of a considerable increase." ”

According to Sho, these station tools are available to users free of charge. Ma Yun to our request is, first completes the product, does not have to consider the profit. According to people familiar with the matter, phpwind in the market, in addition to the free strategy, and even the use of "silver Bullet Strategy", at the gold for customer service using its products. At present, this investment regardless of the cost, has already made the huge pressure to the sing creation.

Tencent's acquisition of Sing, is expected to help the latter in the market with phpwind more vigorous competition. At the same time, Tencent will also pass Tenpay tools to penetrate deeper into local communities and vertical websites.

"Earlier, Tencent has a principle, the annual profit of less than 10 million yuan business does not do, which makes Tencent in the local community and vertical web site in the field of strength behind Alibaba Group." People familiar with the matter said, "but by virtue of the sing in Small and medium Web site influence, as well as tenpay this tool, Tencent more quickly into the e-commerce market, and can help pat off like ebay, Baidu such embarrassing situation." "The Future Ma Yun and Ma's two" horse "confrontation, will be more directly reflected in Alipay and Tenpay competition.

In addition, the industry generally believe that Tencent's acquisition of Sing will also bring many benefits.

According to the China Internet Network Information Center (CNNIC), as of the end of last year, the total number of sites registered in China reached 3.23 million, of which small and medium-sized sites occupy 99% of the seats. By acquiring sing, Tencent can influence half the market across the country's 300多万家 community sites, and through these community websites, accurate marketing is of great strategic significance for the future expansion of the advertising market.

In addition, through the acquisition of Sing, Tencent QQ number and forum ID and other bundles, will undoubtedly greatly increase the stickiness of Tencent products. Another because sing to a certain extent to lead the domestic and small web site technology development trend. The industry believes that Tencent is also expected to combine its capital, talent advantages, to open up more space.