Sino-Youth Foundation to withdraw from the game industry "Rohan" in the womb

Due to insufficient funds, a single product line, the slow process of revision of the National Service version of Rohan and the weak operation and promotion of the marketing department, the company has lost confidence in the listed companies in Hong Kong.　　"Rohan" is therefore stillborn, no longer market operation. Sino-Green Inheritance: China Green Foundation is a Hong Kong listed company, the main business for digital entertainment and related services.　　"Rohan" for the Evergreen Foundation spent 9 million U.S. dollars from the Korean Ynk Korea Company introduced a Korean-style online games. Rohan: "Rohan" was one of the most popular MMORPG in South Korea after 4 years of research and development by South Korea's Ynk Korea company.　　Then "Rohan" was introduced into Japan, Taiwan and the United States. To this end, the leaf pig industry connected to the Sino-Green Foundation of the Insider X, in order to testify the specific situation of the message, the players concerned about the issue of a detailed understanding.　　Thank you for your interview and a lot of firsthand information.　　Why did the Evergreen foundation of Rohan decide to withdraw from the gaming industry? The source said, Shanghai Cyts in early April on the game department to abolish, involving the market, customer service, GM three departments, a total of more than 10 people. Why make a decision to abolish the game department? Sources revealed that the main reasons are as follows: first, the fund is not in place Mr Sam Woelm, executive director of the Green Foundation, has been in Hong Kong for more than half a month, and has been in the market since last December and has not seen a penny of the money. Today's long residence is more of a daily increase in the panic of employees in Shanghai. The original promotion plan is also a change, subject to the relationship between funds, once the national call for the player's spokesperson selection activities reduced to online video activities, and finally decreased to the player photo beauty pageant, but even such a simple activity can not be implemented.　　It is reported that the funds are not in place, turnover slow and the Hong Kong head office of the financial direct relationship, each tent must be sent from Shanghai to Hong Kong after the confirmation can be decentralized, cumbersome process and long waiting to make grass-roots staff is miserable.　　Second, the poor marketing as a lack of promotional costs of the marketing department, but also did not revise the marketing strategy, on the one hand, waiting for the funds can never be in place, on the other hand to try to stall cooperation media. Market promotion, in the eyes of the youth market is simply math plus subtraction.　　Estimated early in the year, just half a day on the phone to ask all the media hard advertising costs, plus, and then spend 3 days to make PPT and forms, the actual marketing effect also only stay in the amount of money spent, and the so-called PR costs. Third, the South Korean developers to modify the progress of slow in the Green Foundation within the people who know the game, "Rohan" is not used. The promotion language once was "the Paradise 2 most fun MMORPG", visible its old. A 4, 5 years ago, how to promote the product in the mainland? It is more difficult to understand the Korean side like a worm to modify the speed of the game functionIn the continuous development of the increase, but the change in the speed of national service is far from being able to keep up. Three Korean ynk in Shanghai, self-proclaimed technical support, weekday chat drinking but also get along well, only the game progress problem on the halt, worm is the moth, make "Rohan" old and no rhyme lazy besmear makeup, want to in the world the fastest market in China share soup, difficult ... Difficult ...　　Difficult ... For the above reasons, Hong Kong companies have lost confidence in them and are gradually withdrawing from the gaming operations department. According to the source, the Sino-Youth Foundation in its department staff, it is not like a game company.　　[Page] Where do employees go? The beginning of April has seconds to cut a group of employees, the market, customer service, GM three departments, a total of more than 10 people, although in strict accordance with the state labor law for compensation, but the people's grievances are difficult to quell. "Rohan" has been tested only 3 times since last year, however, GM, customer service department staff strictly adhere to the post, night keep never rang service telephone, weekly business assessment, this group of people should be the most understanding of the inner "Rohan" members, most of their faces childish, I am afraid that the first job after graduation,　　As the enthusiasm of the game is all revealed, this group of people treated, how not sad?　　What is the fate of Rohan?　　-and ask the dead baby, is anyone willing to adopt? The yesterday, the green to seek cooperation and transport "Rohan", the industry has found a big hand but because of all the causes of the broken talk. The move is either to reduce costs and gain profits as soon as possible.　　At that time was favored by the industry, the Green Foundation to the introduction of heavy sums of the game, at this moment, there must be no one manufacturers dare to accept this hot potato. At present, the green for everyone to know the product only "Rohan" a paragraph, if said "Rohan" fetal death, then the basket in the game industry costs must be the same. Compared to the defeat of "Rohan", no successor has ever been more in danger. What is the difference between being in the industry and having no players to patronize, media coverage and withdrawal from the industry? China Youth Board of Directors meeting in Hong Kong, the internal situation is not good for the mainland grassroots staff road.　　It's just hard. Executive director Sam Woelm, who has been suffering from exhausted for a number of trips to and from Hong Kong and Shanghai on a monthly basis, seems to have been in vain to come to this stage with "Rohan". Conclusion: In the Internet, the online games industry has gone through a vigorous development stage, at the crossroads of transformation. The legend of a rich night no longer, for the relatively low threshold of admission, many companies to come in decent, but may not be decent to leave the field. Intention to join the online games industry investors, should be careful thinking and longer-term planning, because China's online games have gone through the original enclosure stage. Try to gain a place, should understand the market to understand the players, in the funds and resources to give sustained support. (Digging the shell net)