Six Internet users must study the knowledge system

When we talk about the knowledge system of Internet user researchers, we should know that the knowledge system of Internet users ' researchers includes but not limited to: basic theory, logical thinking, tool use, verbal expression, report writing, and Internet industry common sense.

Basic

For the theory based on research, such as UCD of the various methods of usability testing and card classification and so on knowledge. Of course, the most important of these is the part about the research method (not much here, because I think a lot of books can be bought). The details please see About user research

Logical

Logical thinking is an important tool to think, with research often need to from fragmented data or phenomena, the ladder to pick cocoons, and then find the nature of the phenomenon, so need to have the thinking is not organized, and often misread data or phenomena. And logical thinking is an important tool to communicate with the research, because the main needs of the research, product managers of logical thinking are very strong, and if there is no good logical thinking, it is difficult to communicate with the product at a level.

Oral expression

Mouth is very important, with research in the communication research needs and research results preach, often to face the doubts of others, if can not reflect sensitive, clear expression, reasoning, the acceptance of research results will be greatly compromised.

Report Writing

I found that a lot of students in doing research when very hard, conscientious, to write a report, some perfunctory, think that anyway the conclusion and demand side ditch passed, the report is to walk a scene. In fact, the report is a card for you, so that others can remember you. And the report is generally archived, and others don't need you to understand the purpose, background, main findings and conclusions of the whole experiment. In addition, the report is not a stack of data results, structure, the way the data is displayed, the style of the chart, the description of the conclusion should be considered properly.

Tool use

Tools and work content are very relevant. Browsing task-oriented pages to do experiments will use eye movement tester. Analysis of the questionnaire data may be used in SPSS (statistical analysis software). If you test the prototype, you may need to use axure. Parsing log data may be used in databases and Python. No tool can solve all problems. It doesn't matter at first, just learn it while you're doing it.

Internet industry Common Sense

Internet user research should at least be interested in the new products of the Internet, and the use and understanding of various products is deeper than the average user. If the usual online chat, play games, even micro Bo did not, also did not buy things online, obviously the understanding of the Internet will not have any ideas.