Six tipping points for mobile social apps

Looking at today's mobile social app market, it is a competition for thousands of sails. When we carefully search the app market, we may find thousands of app products. Perhaps we can analyze the general trends in the current development of social app products by using multiple dimension function ratios for the leading variety of app products in the field.

In terms of functional classification, social apps are distributed in the following areas:

1, Social mode: divided into mobile IM, microblogging, mail,SNS,BBS, communications record,LBS

2, the relation way: divides into the unfamiliar social intercourse, acquaintance social intercourse, interest Atlas and so on.

3, Information transmission mode: Have voice, text, video, and so on.

When we analyze the main functions of these social apps, we can make a clearer analysis of the social needs and mobile social patterns of the mobile user community, as well as the business advantages of different companies in this area. And summed up, can be summed up in six major tipping point:

One of the tipping points: lbs+ strange friends.

From a number of market downloads data analysis, many internet companies are keen to enter the field of lbs+ unfamiliar friends, especially in the field of vertical subdivision of unfamiliar friends, such applications exist space. For example, some of the frontiers of unfamiliar dating can be described in this field as "Love Only Strangers".

Mobile phone Friends Network, micro-letter, Sina Weibo, Tencent Weibo also provides a strange dating function, but in view of real-name certification, the main account is not suitable for privacy needs of the use of friends. For these applications, unfamiliar dating will gradually turn into an acquaintance relationship. The formation of the acquaintance of the relationship, because of trust and suitable for brand communication and the Word-of-mouth transmission of the electric business.

Detonation Point bis: Social relations chain integration.

A variety of social relations chain has been the confusion of social software, such as mobile phone communication record and desktop system brought by the QQ friends, micro-Bo fan relationship, alumni, colleagues and so on. Can integrate a variety of relationships, and show the simple interface must be killer products. Undoubtedly Tencent in this field is unique, following the micro-letter integration of a variety of social relations, friends of the network client further various types of relations have been deeply integrated.

Tipping Point III: Voice chat.

Synchronous Voice Competition is the voice transmission technology, we found that the voice software giant Skype has not achieved satisfactory expectations in this area, from the cause of analysis, may be Skype in the mobile terminal operating interface is still PC, cumbersome user experience is poor.

But Tencent's micro-letter uses the asynchronous voice to rise, explained the user experience is King's app kingly. and mobile phone friend network in real name, voice, relationship chain expansion (QQ, Micro Bo, QQ space, Friends Network interoperability), its function is no less than QQ circle and micro-letter.

Tipping point four: acquaintances circle.

It should be said that the relationship between acquaintances belongs to the Giants. and the development of mobile Internet has brought an opportunity to shuffle in the field of acquaintance relations. From the current situation in this field, no doubt Tencent, Sina ahead, Tencent through mobile QQ, micro-letter, friend nets and other applications, in the depth of the relationship is better.

Tipping point of the five: picture sharing.

Last week, Facebook's 1 billion acquisition of Instagram became one of the most important Internet news. From the mobile user habits, the app needs the most simple way to operate, the most direct form of expression, no doubt the picture sharing is very consistent with this requirement. The Instagram main interface still uses the standard triple mode: Title bar, content bar, and function bar. Such a form of revolution, can be comparable to Pinterest waterfall flow. and domestic first to imitate is the mobile phone friend net client.

Tipping point six: Interest map.

Last year Pinterest led the flow of waterfalls. Domestic imitators of Mushroom street, beautiful said quickly achieved great success. Interest mapping is very suitable for small and medium sized start-up companies, there are many long tail opportunities in the area of subdivision, niche and regionalization. The domain is characterized by weak relationships, and connections are "objects".