Small and medium electric dealers suspend operation by blowing cold Wind Fashion Department 100

Source: Internet
Author: User
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Yao Point 100 official announcement of suspension of operation (Tencent Science and Technology match map)

Tencent Science and Technology (Min Creek) July 31 News, the domestic fashion Department of Business website Yao Point 100 recently announced that due to the office and engine room upgrade relocation, suspended website operation, and July 28 no longer accept orders. The existence of small and medium power companies has become increasingly difficult at a time when the major integrated electric platforms are playing a big price war.

Yao Point 100 in the announcement that the relocation will be completed as soon as possible, return to normal operation, but did not disclose the exact time of recovery. At present Yao Point 100 official website has not been able to visit normally, enter the domain name to jump directly to official Weibo. However, the official microblog of Yao Point 100 also issued only one announcement, the microblogging content has not been updated for half a month.

It is understood that the headquarters is located in Shanghai Yao Point 100 was founded in 2009, located in urban women's fashion department store, by six Degrees Trading (Shanghai) Co., Ltd. is responsible for the operation. Yao Point COO Zhang once said its competitors mainly include Jingdong, when and Amazon China and all want to step into the department store E-commerce site, the goal is to become the vanguard of the second group of domestic consumer website.

August 2009, "Yao Point 100" won the Donshau of Qiming Venture investment in a round of 40 million dollars. May 2010, Baidu Company and well-known fashion brand Daphne injected 60 million yuan. In August 2010, Intel invested 10 million yuan. Since November 2010, the official on-line operation, Yao Point 1001 straight to maintain rapid growth, one-day orders once exceeded 30000 single, monthly sales exceeded 30 million yuan. December 2010, Yao Point 100 visits amounted to 27.76 million times, ranked Nineth in the electricity quotient.

Since then, Yao Point 100 has continued to spread adverse news. First, a variety of job losses rumors, after March this year more outgoing face bankruptcy. Some analysis pointed out that Yao Point 100 in the business model is not too big problem, mainly the price war played too far, in the loss and left no valuable customer resources. The Yao point 100 suspension operation or due to the capital burned, difficult to bear the rent pressure forced to move and suspend operations.

At present, the domestic electricity dealer price war enters the brutal white-hot stage. Two big chain of the giant Su Ning, gome (Micro Bo) because in the field of electric power investment in the first half of the results of a sharp decline. And the fate of the small and medium-sized electric power business is more critical, when the 100 notice suspend operation, luxury goods network also confirmed the abolition of more than half of the staff 200 people.

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