Smart phones are the biggest obstacle to the popularity of wearable devices?

The industry has pinned its next wave of development on wearable devices as the growth of smartphones in mobile internet major devices slows. But recent events in the area of wearable equipment have added a lot of shade to the future of wearable devices. The first jawbone release of a wrist strap up failed, and finally had to apologize and accept an unconditional return, followed by Fitbit recalls the force wrist strap that caused the skin allergy. And the most promising wearable equipment industry is frustrated by the 3-year-old Nike announcement that it will be able to fuelband the hardware team for wearable devices, and may no longer be able to release follow-on products in the future. Although there are many reasons why the industry is hard to break out of wearable equipment, where is the gener? Let's take the wrist band as an example, as we all know, smartphones are adding to the capabilities of the wristband, and smartphone makers are constantly porting the functionality worn on their wrists to the devices in the user's pockets (and, of course, smartphones). This trend continues to reduce the market demand for individual wearable equipment. This has to be mentioned, especially on the Apple IPhone 5s, the first application of the M7 coprocessor, which has a wealth of sensors, open to a large number of application developers to use it to achieve motion tracking functions. This has to remind us of the recent exposure of Apple's Healthbook application. Its user interface draws on the iphone's existing passbook applications, which can be tracked by heart rate, water content, blood pressure, physical activity, nutrition, blood sugar, sleep, respiration, oxygen saturation and weight. With the help of the iphone 5S M7 motion coprocessor, Healthbook can technically get steps, miles, and calories from the iphone itself. As for other data that cannot be obtained through M7, the Apple iphone itself has a number of third-party health applications, Healthbook may be the only place in the existing Third-party iOS healthcare application settings and storage. What we're seeing here is that wearable devices such as wrist bands, with the smart phone's ability to function, have a combination of hardware and software that is virtually invisible to smartphones. In that case, what is the significance of developing a wearable equipment platform separately? I'm afraid that's the root cause of the 3-year-old Nike desire to give up FuelBand, after all, 3 years ago, the level of smartphone development and application levels do not yet have these features. The same dilemma also occurs in the most likely wearable devices and the rise of smart watches. Let's not say that there are few objective winners in the smart watch field. Although the industry will explain the success or prospects of smart watches by the fact that the Pebble company has so far sold about 400,000 and may double, it does not seem to be clear about the future of the market. By contrast, Apple sold more than 1 million units on the 74th day after the first iphone was launched;It also sold nearly 1 million units on the 74th day of the droid model that laid the Android market, and the first ipad sold 1 million units on the 28th day of the launch. These products are leading the trend of the mainstream market. Do not say that there is no comparability, to know that these products in the launch, its field and industry is also just beginning, not even the industry bullish. The reason, perhaps, is to analyze some of the comments by Nick Hayek, the intern executive at the Walt Watch Group, to find out. Recently, it has been reported that Apple has been engaged in the Swiss watch brand executives and craftsmen, and hopes to forge new cooperation with these companies, so that high-end watch manufacturing expertise into the company to develop iwatch smart watch. In this case, Nick Hayek says there is no reason to reach any cooperation agreement, you need two hands or voice recognition to operate the smart watch, which requires a lot of power, which is very difficult to achieve in a very limited space. It is not hard to find that smart watches, in contrast to smartphones, have a very strong alternative to wearable devices such as the one before, and that manipulation and experience are great weaknesses (as compared to smartphones). This is a good explanation for many young users have been accustomed to the smartphone does not leave the hand and no longer wear a watch, and middle-aged people tend to watch as a symbol of a certain grade of decoration phenomenon. This shows that the two main consumer groups lack the necessary reasons to wear smart watches all the while on the wrist. This is why the recent Apple exposure to the Swiss watch company is the main reason (thanks to the brand effect of the Swiss-made watch). The final hurdle, of course, is that the industry talks about bad prices and a lack of killer apps. But what we are trying to say is, what is the higher price and the lack of application? Of course not and the current mainstream pure watch, but and the price is falling and features increasingly enhanced smartphone. That is, the market and users in the selection of the so-called smart watch, has always been its and smartphone as the main reference. To sum up, we believe that, despite the industry's weakness for wearable equipment, it gener on smartphones, especially Apple's iphone. This is the main reason why the industry is pinning the hopes of wearable equipment on Apple, such as rumored iwatch. So can Apple break the spell that the iphone-represented smartphone is the biggest obstacle to wearable devices?