Social advertising cake who is entitled to split food?

Social advertising cake, who is entitled to split food? Millet in three years to do the traditional handset manufacturers 20 years to do, since the "Internet play" on millet has been a relish. What exactly is "Internet play" one or two words may not be clear, but in the success of millet, social advertising power to credit. Besides being a social advertising beneficiary and a catalyst, Millet's success has set a model for manufacturers and advertisers to make social ads mainstream rather than alternative ways of advertising. The advantages of social advertising are relative to social advertising, and other forms of advertising, whether television or plane, or on the website of the window, banner are one-way "I say you listen", the user's sense of participation is very small, also difficult to have two times of communication and active communication; and the most important trait of social advertising is interactivity, Users in addition to receive information can also participate in the creation of information, but also keen to actively spread, a good social advertising brought about by the impact of the same as the snowball effect, when the size of a certain audience can spontaneously spread to n-degree interpersonal. In addition, social advertising can tap into potential consumption. If you like shopping, you must have experienced the situation: clearly planned to buy ABCD, but after a lap down will certainly buy back the unplanned EFG. This is not a disease, because people sometimes do not know their own consumption needs, but see it will be remembered. When you see a friend show something on a social networking site, you may also have a purchase rush. There is a data that 91% of people shopping will be affected by friends, 91% may be exaggerated a little, but not too much. A set of data on social advertising the momentum of social advertising is best illustrated by data. From the Facebook results released in July this year: "Facebook's revenue from the advertising business in the second quarter was $1.6 billion trillion, representing a 88% percentage of total revenue." Facebook's second-quarter ad revenue grew 61% compared with the same period last year. "We can see that advertising revenue contributes nearly 90% of the profit and is growing. Tencent reported recently that "online advertising revenue is 2.1468 billion yuan (347.5 million U.S. dollars), up 51.2% from a year earlier", reflecting the continued growth of social network advertising and video advertising. Facebook has made a big difference in social advertising, with Zuckerberg, advertisers and Wall Street investors firmly convinced of the economic significance of social advertising; the same goes for the country, says Mr Ma, in particular, in his reading of earnings: "Our online advertising revenues have risen sharply year-on-year, Mainly by the growth of brand display and display advertising, especially the social network effects of advertising and video advertising in the second quarter continued strong growth. As a "social effect advertisement" in the mouth of the pony, the growth rate of Guang-tong is rapid, and as of this year April, the revenue of Guang-point income grew by 900%, which was staggering. When your impression of Tencent is still on the sale of virtual props, game operations to make money, itsIts advertising revenue and growth momentum are no longer negligible. In addition to Tencent, the Chinese version of Facebook's social ads, Ali and Baidu are also interested in social advertising. Ali borrowed a stake in Sina Weibo access to a large number of user data and social platforms, Baidu has advertising matching technology and acquisition of 91 preemption mobile application distribution portal. For now, Tencent's exploration and development in social advertising is in the front, and it's the closest to Facebook's social ads: on social platforms, Facebook has more than 900 million active users, and more than 50% of users log on to Facebook every day, One of the main platform of the broad point of QQ space Month active account is 603 million, is China's largest social platform; Advertising mode, the core of Facebook ads is "fans" and "relationship", in short: "You see the ads on Facebook are related to you, And from the friends around you to share ", and the broad point also happens to have" space fans "and friends chain resources; In terms of product composition, Facebook has page, ad ads, and OFFERS,QQ space with certification space, social advertising systems, and social coupons. So it's all very well to describe the broader version of Facebook as a social ad for the Chinese. At present, the Electronic Business website, mobile app application and so on become the main target customer base, they choose the reason of wide-pass and Facebook advertisers are the same reason: social advertising flow more accurate, conversion rate will be higher A wide range of users, full coverage, with a social chain, can bring additional traffic. Social advertising Combo Boxing when the tough characters like tab scramble for the fat of social ads, what kind of weapon wins? Take a look at each family's social-advertising combo. The platform does not just push social advertising a product, in addition to the social ads as the main product, but also will be accompanied by a number of business models and portfolio marketing products. For example, Facebook, the core of its social marketing build, is based on a brand page+ ad portfolio. The experience from the American social advertisement proves that the brand merchant is the power source of transforming the advertisement, and the "page+ AD combination Boxing" can bring huge user value to the platform, and subvert the history of the network advertising mode (it will only bring negative impact to the platform). Such a combination of boxing into China, has become a wide-point pass + certification space, it is worth mentioning that 100,000 red meter mobile phone 1 minutes 30 seconds of the sale of miracles thanks to the millet certification space, social advertising, the base of the final landing in the certification space. Also July data, there are more than 18 million local businesses have opened the Facebook Page, the localization of the active advertisers have reached 500,000 +,facebook future is to focus on strengthening Page merchants to advertisers transformation; for the Chinese version of Facebook Page, Tencent certification space, although in the early stage of growth, but the potential of the outbreak alsoNot to be underestimated. A more typical case is the beauty of a female community, which has harvested up to 25 million of space fans through the spread of Tencent's wide-point and spatial fan relationships, and these fans are the target group of beautiful people, according to "women, age, like collocation" and other characteristics, Beautiful said through the directional delivery of wide-point and fine operation to find the most suitable user groups. Up to now, beautiful said every day from the certification space diversion million, accounting for the total site traffic of about 30%, user access costs far less than other advertising models. Mobile change: Advertising "do not know the profit model, save the user to say." "This is something that has been heard in the developer circles before last year, and this year the sound has dimmed because the situation has not changed and the unprofitable is still not profitable," he said. For a single application, the biggest problem is that because the flow is always limited, difficult to find advertisers, so generally will take a "advertising alliance" approach, taking refuge in a large platform to participate in the partition. When it comes to ad alliances having to mention Google AdWords, this is the model of the Advertising Alliance, many of the domestic advertising platform is its disciples, such as Alibaba, Baidu, product friends interaction, beauty ads, as well as this year's frequent moves Tencent wide-point Mobile Alliance, are aimed at mobile advertising this piece of increasingly fat fat. For the platform, more applications can enhance their own brand appeal to advertisers, the bargaining power will correspondingly increase, so the big giants are also in the effort to woo developers. Tencent Wide-point Mobile Alliance announced in June this year, the current success, a single developer's monthly income has more than 500,000 yuan, has hundreds of mobile app to join. In the absence of a profit-making model for mobile applications, it is true that many developers have achieved significant economic gains through wider access.