Social networking based on neighbors: Nextdoor

Nextdoor is a different site from the current mainstream social network, according to the foreign media mobile new discovery. Most social networking sites are often based on "friends", and people who are close to you are not necessarily the same people who are close to you in real life. Nextdoor's social base, however, is the "neighbor" relationship, which has a certain distance limit, allowing users to connect with people who live near them, trying to build a neighborhood-specific social network. Nextdoor wants to attract more users by limiting the number of potential people in social networks and by perfecting the necessary privacy policies that Web sites such as Facebook lack.

Because Nextdoor uses the real-name, so the user must verify personal information in order to successfully register. The authentication method includes sending a postcard with unique code to the address of the new member, inviting Nextdoor to call to verify the home address, verifying the home address through the credit card billing address, the authenticated Web site or member to guarantee the new User 4 ways. Nick Wingfield, of the New York Times, Winfield that the site might be used to "publicly humiliate" local residents, but Nextdoor's head insists that the existence of a real-name system will help maintain harmony among residents.

Shared information on Nextdoor is password-protected and inaccessible to other people, and Google and other search engines are unable to search. Each community has its own map, and you can see which of your neighbors have joined or not joined. Users can find other neighbors in their home directory, ask for advice, exchange advice, share information with each other, or view updates and respond to them via e-mail or directly on the site. A neighbor within a network can define the boundaries of a neighbor's network by Google Map, and the boundaries may change as the web grows.

"Your neighbors and friends are different," said Nirav Tolia, founder of the website. He was one of the founders of the Early Consumer review website epinions.com and fanbase, a sports information website. Tollia that there are huge opportunities in this field. He explained that most of the communication was done by e-mail or telephone, but the neighbors needed a private communication platform, which every residential area needed.

Nextdoor's senior City strategist Ederefrette (Ed Everett), who has extensive experience in urban management, believes that Nextdoor is an ideal residential social platform because of its privacy and focus on geography. (MK)