Sohu officially launched its Peer-to-peer platform search easy loans, claiming to solve personal loans difficult

Absrtact: Peer-to-peer Market is ushering in the Internet field of big players, following the introduction of Alibaba Treasure, Sohu has also officially launched its Peer-to-peer platform for easy loans, claiming to solve personal loan difficulties, the specific rate of return of 8%-12%. Ali, Sohu, other internet giants

Peer-to-peer market is ushering in the Internet field of big players, following the introduction of Alibaba "recruit Treasure", Sohu has also officially launched its Peer-to-peer platform for easy loans, claiming to solve personal loan difficulties, the specific rate of return of 8%-12%.

Ali, Sohu, other internet giants are also eyeing the peer-to-peer areas, Jingdong Finance has been in various recruitment sites hang out job information, analysis said that the east has a small loan business foundation, can soon supply chain finance on line to Peer-to-peer platform.

People familiar with Tencent technology pointed out that Jingdong has a large number of upstream suppliers, Peer-to-peer industry research and research fully, the system may complete the framework, the reason for the delay Enge, most likely because the Internet financial supervision program has not been introduced.

Internet companies are gearing up, a group of traditional enterprises have already been killed into the peer-to-peer industry, including the Lu Jin, China Merchants Bank's small enterprises e home, Minsheng Bank's livelihood easy to borrow and the Bank of the small horse banks.

The smell of capital gradually into the hot peer-to-peer field, even as a fireworks company in a shares of the only listed company's panda Fireworks also in which, its founder of Silver Lake Network has been online, and claimed that the online two weeks after the transaction amount has reached 18 million.

From the peer-to-peer industry, this year, everyone loans, Pat Credit, a favorable network, everyone enrichment, such as a large number of peer-to-peer enterprises have been financing, only the 4 total financing scale of more than 200 million U.S. dollars, peer-to-peer market is hot abnormal.

However, the Peer-to-peer market is hot at the same time, the industry chaos continued, since the end of 2013, the phenomenon has not been a peer-to-peer run, the recent old Peer-to-peer platform Red Ridge to expose a 100 million-yuan bad debts shocked the industry, sparking the external concerns of Peer-to-peer enterprises.

Red Ridge to create a peer-to-peer "top bad" record

Peer-to-peer industry on the week is a constant storm, good pouring at the same time, bad also frequency.

Everyone has just announced the completion of a round of financing 100 million yuan, was invested Fambo when the fund mercilessly hit the face. That night, the Fund pointed out that its subsidiary Bo when the capital stake in everyone's enrichment news is not true, but also said that everyone enrichment to find the name of "Liu Shen" the so-called investors, in the Bo when the internal completely check without this person, everyone enrichment this hype means is too bold.

And when everyone is struggling, Red Ridge venture out in time to "rescue", the announcement that its platform to Guangzhou four paper loan principal amount of 100 million yuan can not be repaid, the incident was the media called a Peer-to-peer "top bad" record.

Red Ridge to the Guangzhou four paper to provide the total amount of loans 100 million yuan of the above-mentioned enterprises can not be repaid, resulting in Red Ridge venture into the mortgage warehouse goods seized by the court, the largest possible loss of 100 million yuan principal plus interest, and involved several banks.

Although the Red Ridge venture to emphasize that the chattel mortgage project only a total of 100 million yuan paper loans, the current Red Ridge venture to collect the total amount of the principal is 3.3 billion yuan, accounted for 3%; other real estate mortgage will not form similar risks, the overall risk controllable.

But the result of this incident is that the direct impact of the Red Ridge venture capital company profits, according to the maximum possible loss and the company's current 50 million equity calculation, earnings per share will affect 2 yuan, forcing Red Ridge venture to raise the registered capital and increase the amount.

The miscalculation by the Peer-to-peer veteran, the Red Ridge, means that its early entry into large projects, business and wind-controlled mode to the banks close to mode of bankruptcy. NET Loan Home CEO Xu Hongwei to Tencent Technology Blunt, Red Ridge venture investment biggest mistake is to rob business with the bank.

Industry insiders pointed out that commercial banks assets of trillions of, loans in different companies, industries, regions, any hundreds of millions of or even billions of of loans, for the total assets of the bank is bucket, individual companies closed down, the boss run on the bank impact is very small.

But for peer-to-peer platforms, if the amount of a single loan is too large, it is impossible to share the risk. Pat Loan CEO Zhang Jun to Tencent Technology, Peer-to-peer Enterprises should not do large business, but based on small micro-enterprises to provide micro-fund support.

From the net loan home statistics, Red Ridge venture from September 6 to September 28 will usher in a new peak repayment, the maximum repayment will occur on September 17, repayment amount of about 77 million. According to the company's annual report information published by the Red Ridge Venture capital, the current risk reserve for Red Ridge venture capital should be less than 90 million, if the successive occurrence of large amounts of bad debts will have a devastating impact on the platform.

Peer-to-peer industry is not only a big single red Ridge venture. This let peer-to-peer industry problems show: Do small scale profit is not easy, large single mode to make more money, some platforms rely on big single, expand market share of the drawbacks are increasingly prominent.

Whether the Peer-to-peer "to guarantee" hot discussion

Peer-to-peer companies continue to attract investors to enter, the important reason is the commitment to high returns. If a peer-to-peer enterprise recently launched a product, the period of 45 days, the annual rate of 17.5%, this rate of return is significantly higher than bank financing 4% to 7% intervals.

Behind high returns also means high risk. The survey shows that 2013 has accumulated 76 peer-to-peer network loan platform appeared difficulties, closed down or run away, of which, October, November, the problem platform of 20, 31.

Very important reason is that during the 2013 National Day holiday during the period of significant decline in platform volume, combined with the national day, the central bank to upgrade payment system, inter-bank transfer business suspension, to the lender's recharge and congestion, resulting in the days after the day of the increase in the amount of time.

In this case, despite the resumption of turnover after the normal level, but for the huge accumulation of demand, is a drop in the bucket-platform encountered liquidity crisis, resulting in the problem platform can not continue to maintain operations, the formation of the "collapse of the tide."

This led to heavy losses for investors, but, to some extent, in the Red Ridge venture to borrow 100 million of the failure to repay the event, Red Ridge Venture can not bear the loss of investors, many peer-to-peer enterprises also called "to guarantee", only as intermediary platform.

Search Easy Loan CEO He Jie in the media, including Tencent Technology, said that Peer-to-peer to return to the nature of the Internet, to achieve the risk pricing and financial de-media real internet financial platform. The future Peer-to-peer industry "to guarantee" is a big trend.

"To guarantee" is equivalent to a peer-to-peer enterprise self-preservation law, which allows investors to bear their own losses, Peer-to-peer platform regardless of the investor is to make a loss, always can benefit maximization. But Peer-to-peer enterprises "to guarantee" there are several big conditions.

This requires investors can distinguish between good and bad, aware of the risk of investment peer-to-peer, and willing to take personal risks, peer-to-peer industry regulation to keep up, the industry threshold needs to be greatly improved. He Jie says the Peer-to-peer industry is "going to vouch" for walking on two legs, not ignoring the other side of the leg. Only when all aspects of the conditions are "to guarantee" the time is ripe.

At present, Peer-to-peer industry "to guarantee" will face serious challenges, such as the platform does not promise to advance the principal and interest is a racket loan set up at the beginning of the Iron law, its attempt to investors through education to allow investors to control the risk, resulting in a significant lag in the transaction amount.

Red Ridge Venture to introduce a guarantee to advance the model, China net loan ushered in a big development. NET loan home data show that the 2013-year racket loan business volume just broke 1 billion yuan. and founded in 2009, everyone loans, in 2013 to achieve 1.569 billion yuan platform trading volume, with the creation of the 2009 Red Ridge venture, as early as in 2012 total trading volume has exceeded 1.4 billion yuan.

NET Loan Home CEO Xu Hongwei said, do not promise to advance the principle of principal and interest, so that investors can not find security in the Pat credit, let it miss a lot of business opportunities. In advance to the trend of industry rules, the racket loan is increasingly marginalized in the industry mainstream edge.

Zhang Jun pointed out that Pat loan for small loans to 5000 yuan as a starting point for small micro-enterprises and individuals, Red Ridge Venture investment in the tens of millions of business users, the scale difference of course, but this is less than the value of the transaction scale.

Pat Loan CEO Zhang Jun said, than the scale is not understand the financial industry, Peer-to-peer competition is not who is big, but who live long, Peer-to-peer is not looking so beautiful, it is not only to see the growth of users, but also to see the high efficiency of the control of risk.