Sohu's Internet financial credit platform search and loan official online

Abstract: This afternoon, Sohu's Internet financial and credit platform search easy loan official online. At this point, Sohu officially into the internet financial sector. At present, the domestic about peer-to-peer various running phenomenon constantly staged, the industry's regulation has been Jianzaixianshang, this fan Sohu

This afternoon, Sohu's Internet financial credit platform to search and loan official online. At this point, Sohu officially into the internet financial sector.

At present, the domestic about peer-to-peer various running phenomenon constantly staged, the regulation of the industry has been Jianzaixianshang, this Sohu is in the regulatory red line on the eve of entry, which means that another Internet giant to join the Internet Financial Army, and with large companies, large capital entry, can also accelerate the determination of industry standards to some extent.

The Sohu launched the search easy to loan out "the best of the most reassuring Internet credit platform" slogan, was founded in April 2014, the former Sohu tour CFO He Jie as the CEO, Sohu Senior President Zhou Lin as CTO, the original beneficial network Vice President Shang Ren COO.

Search Easy Loan CEO He Jie said, Sohu chose at this time to enter the Internet finance, for three reasons. First, the domestic financial market is not fully market-oriented, there is no comprehensive risk pricing system; Secondly, the investment channel of Chinese investors is narrow; third, the service level of financial institutions is too low.

Search Easy loans and Ali small micro-recruit treasure different, its focus on small micro-lending, mainly in the technology, wind control and large data, the business is to solve the problem of personal loans, the specific search for easy loan yield of 8%-12%, is the bank's current deposit income 30 times times, 1 yuan, mainly for ordinary people service.

It is understood that the search easy loan platform United Sohu Focus on the launch of the "focus down payment" will be on the line, mainly aimed at hard money to buy a new family, no mortgage, the minimum 0 interest rate, designed to help buyers solve the down payment problem. In addition, the search for easy loans and the largest foreign-funded microfinance companies-Asia Joint Finance Co., Ltd. to ensure security issues.

According to 360 of the latest statistics show that the end of July this year, China has nearly 1200 Peer-to-peer platform, the overall number of borrowers reached nearly 190,000, the industry almost daily to 1-2 on-line speed of rapid development, the overall formation of the state-funded system, the banking system, insurance and private departments of the four camps. An Internet financial horse enclosure channel war is killing hand-to-hand.

In the face of such fierce competition in the Internet financial market, how will Sohu play Peer-to-peer? Search easy loan executives said that the search for easy loans will be aided by Sohu in real estate, automobiles, education and other fields of advantage, and other peer-to-peer formation of differentiated competition.

It is reported that Sohu is applying for third-party payment licences to the central bank, which is expected to be approved as soon as the end of this year. In the future, the search and easy loan will also and Sogou, such as Sohu internal company cooperation, will be more Internet financial products to the market.

Insiders said that as the private department of Sohu, its killing into the internet finance, can be more grounded gas, through the huge flow, rich user resources, operating services and the advantages of the ecosystem, gradually erode the financial industry. But the infiltration process will be long. In the future, Sohu's internet finance Road still has a long way to go.

In the face of more and more large companies such as Sohu to enter the Internet finance, 91 financial co-founder Wenxiong also said to Tencent technology: "Large companies based on traditional advantages, will provide very good financial services, but in financial product design services and financial asset access services, will be occupied by more and more specialized financial service institutions. The future will be for large financial institutions to work with Internet agencies, both of which are working together to provide quality services to Internet financial consumers. ”