Recently, a network issued by the Shanghai Wildfire Card player Tour "soldier Meng will" aroused the author's attention. According to today's official information, the first three days of the test data overall performance is excellent, and the most surprising is the game is extremely strong absorption capacity.
According to the recent hand tour market best-selling products data analysis, we can understand that in a short span of one year, card game presents a blowout phenomenon, including such as "My name is Mt", "Million King Arthur", "Big Masters" and other games occupy most of the card market share, and the constant influx of new products to make this market more crowded. Therefore, in the next day retention, week retention, ARPU value and other key indicators can not be greatly improved, the new product's own capacity may become one of the new winning factors.
From this point of view, "The soldier Meng will" undoubtedly achieved great success. Through a number of channels of data summary, the game in just 3rd download volume of more than hundreds of thousands of, of which light is a single channel download volume is already close to 100,000. In today's user and channel resources for the extremely tragic situation, can be like "soldier Meng will" like to get a huge amount of new users of the product, can be said to be rare.
On the other hand, through the product-related news search, we can find that "Bing Meng will" the Android version only on October 18 for a two-week experience of the elite test, then immediately opened the first beta, its speed is also rare in the industry.
At present, several successful cards in the market, most of them after a few months of testing adjustments and market warming, before the formal operation began. It is based on multiple rounds of testing accumulated loyal users and product reputation, we can often hear a game of the next day to retain up to 70%, 80% or even 90%. According to the latest news released by wildfire company, "The Soldier Meng will" this product the next day to retain can reach more than 65%, the first look at this data is indeed excellent, has not reached a raspberry. But considering the product promotion time and user quality, this data is quite amazing!
The combination of the above two aspects, "the soldier Meng will" an Android version of a lack of sufficient time for large-scale market preheating, two did not pass multiple rounds of testing to accumulate loyal users. But it has successfully attracted a large number of players to enter the game to experience, and obtained a good next day retention data, which is a strong proof of the product whether it is the attractiveness of the player or the game itself, are very good. For the past more low-key wildfire companies, this time also fully demonstrated its deep operation and distribution skills, previously in Beijing net Bo will win the 2013 Mobile games New Sharp Award, is called the real return.
As the current "soldier Meng will" Android version only in a short period of four days, more data has not been released. But according to the existing data analysis, the author is still very much looking forward to the "Soldier Meng will" the next step, perhaps this product will become a hand tour field a new benchmark products.
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