Solve the three difficult problems the Charm clan became the next millet?

Text/Technology Update (micro-credit public number: Kejixinzhi) millet in the past few years the phenomenon of growth hit a lot of people's face, arrogant like Zang, now also began to imitate a once looked down the brand. However, like other people on the attitude of millet, experienced a look down, do not understand, see not clear three stages, the charm of the beginning of this year's significant changes, want to learn the millet model immediately become the industry upstart, I am afraid it is not so easy. Believe that a lot of big guys are thinking, can millet mode be easily copied? If the millet model has no barriers and is easy to replicate, why hasn't there been a decent copycat by the end of 2014? Domestic market share before several are deep accumulation of large enterprises, but millet is really from scratch, without any hardware manufacturing background and experience. It's so special. This question is closely related to the birth of the first millet, can the birth of a second? The innate nature of the charm is similar to millet, the same good at the Internet to do brand marketing, as technology accumulation and patent reserves weak. The charm of today's traces obviously imitate the millet pattern, it is possible to do millet today this magnitude? To imitate millet, the first thing to understand the company's competitiveness from what. Millet in a few years of development process, has been accompanied by questioning, not optimistic, or even public cynicism, but the company so tenacious in a curse sound grew up. Lei said Iron general facts proved that millet has risen, this sentence is not empty talk. Some time ago The Wall Street Journal published a very accurate millet performance, the data from the financial negotiations in the investment institutions saw the report data: 2013 Millet net profit of 3.46 billion yuan (566 million U.S. dollars), compared to 2012 net profit of 1.9 billion yuan, growth rate of 84% ; The income also doubled by 2012, reaching 27 billion yuan. Another report estimates that Millet's net profit growth of 2014 years was 75%. (with bi related reading link: http://www.businessinsider.com/xiaomi-revenue-profits-2014-11) WSJ article specifically mentioned that the original is not considered to make money for the millet mobile phone hardware sales, Contributed to the majority of the millet revenue, reached 94%. Carefully calculated, the 2013 millet has a profit margin of more than 12%, compared with the first half of 2014 revenue 20.87 billion U.S. dollars, net profit of 476 million U.S. dollars, profit margin of only 2.2%. Net profit margin 12% VS 2.2%, which may be the reason to support the 40 billion dollar value of millet. Why are the millet handsets doing so well at the same time in sales and profitability as the international giants such as BlackBerry, Sony and HTC are struggling to make ends meet? WSJ's view is very original and real, because the marketing cost of millet mobile phone is much lower than the opponents. Or Lenovo, for example, the interim report for fiscal year 2013/14 (the first six months to September 30) shows that marketing and distribution costs alone, Lenovo spent 913 million dollars. and millet throughout 2013 years of sales and marketing costs only 876 million yuan. Very intuitive, millet mobile phone profit margin is from the cost, specific point, cut off the marketing costs into a real profit. Millet mobile phones to sell so low prices, but also to maintain a decent profit margin, is indeed millet innovative marketing model at work. And this so-called innovative marketing model, in addition to the Internet repeatedly manufacturing phenomenon-level marketing events, online made a no one unknown mobile phone brand, more importantly, there is no development line under the entity channels, cut off the middle sellers profit link. In addition, the millet online publicity, highlighting the coverage, user stickiness from products, as well as excellent products on the basis of two word-of-mouth spread. On the contrary, the charm of online propaganda, prominent fans of loyalty/stickiness, from more literary brainwashing more thoroughly, and never from the core of the playing machine circle enthusiasts circle to ordinary people radiation. Simply derived from the stickiness of publicity, not good enough to stabilize the product before, and quickly dissipated. Therefore, the charm of the new users, it is easy to lose, and then win a group of new users, and loss, volume is always stable in a stage does not come. This is the first problem that the Charm clan imitates millet to ego revolution. There are also two problems in product and supply chain, to be continued below.