Some comparisons and reflections on online display of commodities

The rapid development of the Internet, mobile interconnection is more and more integrated into life, online shopping through the internet for product viewing, real-time orders have become a fashion http://www.aliyun.com/zixun/aggregation/10226.html "> Lifestyle。 However, for businesses, how to more effectively seize the attention of consumers, in the shortest possible time to show the main characteristics of the product, it is really nerve-racking.

Product display refers to the customer's products for detailed display, including specifications, product style color and so on all products detailed information. Do let the website product display can let the customer more intuitive to understand the product which the website displays, lets the customer see the product at the same time to the product each information has certain understanding. As far as Internet goods are concerned, the biggest difference from a traditional physical store or experience shop is that you have the opportunity to show everything you have and every selling point of the product can be expressed. On the Web, you can describe the parameters, pictures, performance of the product, quotation, accessories and other product parameters are clear, and have the opportunity to show the environmental parameters of the product, such as sales, praise, forum, use questions and market quotes, etc., can be pushed to consumers, this point in the physical store is far from doing, There are few customers who can patiently listen to your presentation. The net buys saves the consumer around inquiry, the product performance comparison as well as buys the time cost, but in 8201.html "> Product experience but has the biggest piece of short board, now still in many net buys the site existence, that is the display is not sufficient, the same line purchase experience difference is too big." Therefore, the user product demonstration experience question becomes the key, below takes the Jingdong Mall, the Zhongguancun and the Pacific online For example, discusses the handset product experience question.

The use of graphic images and text to make similar catalogues in the form of a way to display products, is now the mainstream display mode. Page design is not the focus of this discussion, the key to see how to display mobile phone-related information. In the wording of the expression, the overall difference between three sites is not very big, and in specific mobile phone pictures and video display is very different. First said Jing Dong, jingdong picture is in the form of photos, click on the thumbnail and then show the big picture, however, it is commendable that when the mouse is placed on the picture, can have a local amplification function, so that consumers can see the details, but the shortcomings are also obvious, no more effective 3D or video display, can not be more textured contact with the phone products. Moreover Zhongguancun, not only provides the photos, and there are video products, and video display is the sales staff on the product display and functional introduction, in form, this is a very good way to display product characteristics, but no more targeted to solve the consumer concerns about the perception of the product texture. Then there is the Pacific online, provide more photos, this is different from the previous two, but after too many pictures, in the quality of the choice is a little rough, if you can streamline part of it. The video of its products is not viewable, there is no link, but there is a 360 show that offers a full range of product rotation experience. This is a surprise.

Overall, pictures, videos and virtual panorama are the core, pictures must be selected, not too much, to provide details amplification function, at the same time, in the video or 360 display, using some of the more advanced means of display, to achieve the panorama of exhibition display, clear, smooth, to consumers most enjoy the online shopping experience is kingly, Your experience details how in-depth, your users have more input, the Internet platform switching cost is very low, customers get difficult, lost but only a few seconds.

Regardless of past, present or future, the core of product display is always to attract attention, convey information, improve the experience, in this regard, we are constantly trying to use three-dimensional product display method, we can make the appearance and characteristics of the product has a visual comprehensive understanding, and second can let the customer decide how to observe the product, The process of interaction is difficult to match in two-dimensional ways. Each virtual product behind is a real consumer, if the product can be immersive to everyone, when the online purchase of a larger explosion can be far?