Some strategic thinking of the electric merchants ' Gold Digger

Days to see the former boss Lao hair micro-letter friend Circle: "Before doing electrical quotient as a factory to make money, now brush the praise of the sales of the electricity business to make money!" ”

A friend of East brother, did more than 10 years of brand retail, successful operation of an international brand of the Big Boss out of business, and I said: "Traditional products, such as home appliances 3C, has been squeezed almost nothing (profit) space, on behalf of the operating back of the space more narrow." And the new design of products, even fine, to survive, or to see cost-effective, as there is no room. I am puzzled is that the traditional electric businessman, we are competing for losses to get the so-called sales, ranking, where the living space? After all, the nature of business is still profitable. ”

It's getting harder and harder to make money. And one of my other friends do brush a single brush praise business, good to do, business orders a lot of daily profits 200,000. Gray industry, East elder brother will not tell everybody. and East elder brother is coaching another small business partner, National Day before the online site, similar to 800, only one months on the impulse to more than 10,000 single, but also profitable.

Is there a 18-19-century American western Gold Rush story, when the western gold miners, most of the gold miners did not earn much money, and the real rich are those who sell water, spades, shovels, baskets, jeans and other people. Now many people like to wear the famous clothing brand Levi's jeans, is Levi ' S (Levi's) in 1873 when the Gold Rush was created. In that wave of Western Gold Rush story, the first wave of people to gold to make money, then a large number of people into less gold, but more and more shortage of materials, other needs have increased, so the surrounding industry up.

Early to do a lot of electricity dealers do have some money, now do the electricity dealers have a few money to sell. More money is express (half earn half loss), Madou, upstream advertising (local webmaster), packaging, and brush the praise of the single brush, of course, the most lucrative is to provide a gold digger platform Alibaba. Whether the merchant sellers make money or not, these are money.

If the east-brother article is written here, it probably doesn't mean anything. The story of digging gold, East elder brother to continue to speak. Dig the three parts of the gold story!

Dig gold where there is gold

Dig the gold, you must find a place with gold. Two entrepreneurial teams, with the same strong power to operate the business, there will be different results, because the selection is not the same. For example, in the process of electronic business, the standard products, the book is the first wave, when caught. Later is the 3C communications appliance, Jing Dong seized. And based on the ecological system Taobao, non-standard clothing is the earliest to rise, is also the current Amoy brand concentration of the category. Conversely, a few years ago not to do clothing, but do fresh, will die very miserably. Of course, it's hard to make clothes now, and it's more opportunity to be fresh. Sometimes, hard work is not enough!

One is the time node to do what is important, ahead of the market step by step can be, leading two or three steps into the martyrs. One is the category to determine the pattern, line online under the book is 350 billion, so rely on books when it is doomed to be difficult to do, and through the 3C communications appliances have the Beijing east today nearly 200 billion of the volume.

Tencent has a micro-letter, micro-letter commercialization There are many ways to choose, like QQ to do value-added services, build game platform, advertising flow, as well as E-commerce and finance. Tencent has a lot of options, obviously advertising and value-added services, the imagination of limited space, but also too much impact on the user experience, basically not the General Assembly as a key consideration. E-commerce, of course, for micro-letter, pan-electronic commerce, the establishment of "hyperlinks", all offline online transactions can be achieved in the micro-letter. The micro-letter will not be like Alibaba to earn trading Commission money, but as far as possible to reduce the micro-credit platform transaction costs, allowing users to develop in the habit of micro-credit trading. And the user's transaction record, even a large amount of capital precipitation, Tencent can easily become China's largest financial platform, is a financial platform is not a bank.

The reason is very simple, this is also in the guidance of the vast majority of the entrepreneurial project will appear in the problem, the main market and commercial scene is very hard, do not make money, there is no imagination, there will be no VC investment. The four-and-a-half-a-half start-up company, with the mobile internet and the electricity quotient, has two financing, and the other has an institutional investor intent to invest.

Digging for gold or selling water?

In the early days of the market, the chances of digging gold were better, and competition was less intense. and to the market mature saturation period, as well as the ecological deterioration, it is necessary to consider their own market positioning role, rather than to dig gold, perhaps better to sell water selling tools! If you continue to make products to sell goods, especially start-up companies, then have to face the high flow costs, fierce price wars, high costs. Perhaps it would be better to consider one of their own good at carrying forward the service to more merchants. For example, some will brush a single, go to the company to open a brush. will take pictures of photography to do the photo shoot went, will engage in operations to do on behalf of the operation. There are a number of training to go to, tell those who want to do the electricity business rich people how to open Taobao shop.

What is not important, it is important that you can provide the market needs of products and services, it is important to make money! When the whole eco-market rules of the game deteriorated, has become noticeably closer to the gambling machine, betting 10 times, only two or three times can make money, and the results are basically not controllable, you should know carefully whether to continue to participate in the game.

The smell of gold, looking for new markets

A gold mine was discovered in San Francisco in California State in 18th century, and soon it became a Red Sea market, but it did not mean that the gold Digger had become a business without money. Because in 1973, the Nixon administration announced that it was no longer committed to the dollar convertible gold, the price of gold in 1973 to 1980, from 35 U.S. dollars/ounces rose to 850 U.S. dollars/ounces, up 24 times times. Digging gold is a lucrative business, but the opportunity is not to dig gold in San Francisco, but to go to Australia and South Africa, the world's two largest gold producers.

Indeed, Taobao, Jingdong and when the traditional platform ecology has deteriorated, it is difficult to make money. In new markets, such as the central micro-credit ecology, international markets (not fast-selling channels), there is no Red Sea, and it is still a huge opportunity to replicate the Chinese model to other markets around the world. In addition to Taobao 300 million users, there is a larger market, in addition to China's 1.4 billion people, there is a larger market.

Finally, the author sums up the three viewpoints of digging gold in one year.

One is digging gold, to dig where there is gold, it is important to choose the choice of selection time; one is to dig gold, to consider the change of the ecological game of gold, to consider their role, one is to dig gold, always have a keen sense of smell to find a new market, do not die in a place. These three points are a matter of basic strategy. To which user group? What user needs to meet? If it's all bad, can you think about changing roles and finding new opportunities?

McKinsey's work principles, the right things to do, but also to do the right thing. Finding the "right question" first is the first step in doing the right thing. "Doing things right" is premised on "doing the right thing", and without such a premise, "doing things right" will become meaningless. Many merchant merchants worked hard for a year, the end of a calculation of profits are all inventory and what is the significance?

These are basic strategic thinking, simple to say, and not easy to do. Because the premise is that you want to see the whole macro and the surrounding market situation changes, this is not easy for most of the entrepreneurs limited to their own business, this is the reason why the big companies out of Tencent, the experience from the Beijing East, as well as the accumulated resources of the industry over the years to serve the value of more startups, tell the entrepreneur " Do the right thing. "