Some suggestions on the participation of Weibo in the electric business

In recent years, the development of mobile Internet has become more and more fierce, it seems that Sina Weibo also want to participate in a piece of the Beijing-East implant hard, micro-group navigation low-key online, Ali investment Sina Weibo, but, Sina repeatedly tried to test water, but no big moves, you can see, Sina in E-commerce without good ideas and direction.

Sina Micro-Bojo directly do e-commerce, the result is obvious, put in the electricity business time is later than other electric business platform, and Sina in the logistics warehousing, media operations do not have the advantage, even if it is its own microblogging platform can not play an advantage, Sina if want to go out of innovation road, it is almost impossible, therefore, How should Weibo go down in E-commerce?

First, the advantages of Weibo itself can be considered how to play:

1, Media communication: Keyword Mining, guide consumption

2. Community interaction: User Relationship Data Mining

Weibo can do this:

1, online Wal-Mart mode, to provide "platform supermarket"

Rely on "platform supermarkets" to attract businesses, improve the supply of products, through the micro-Bo platform for the vast number of users to mining data, matching keywords, analysis of user behavior and relationships, the user most needed goods, product information or ads presented to the user. For example: Two people discuss what to eat at noon, remind users that there is already a restaurant near the micro-blog, and will display the merchant's characteristics of goods and related information. Because there is no one shop nearby, there are products to display product information, no product information will show business information, if a business does not show the national chain of fast food booking phone. In view of the user experience, the display can be a Twitter topic tracking comment (the user can set off), letters or Client Push service (the user can set off or accept categories and time periods), or a specific location on the page page to display.

2, the UCG product divides (the user provides the product):

Through the user in other electronic products to share the website of the microblogging, the link brought two times consumption/friend consumption in CPS (according to sales) to charge. Technology implementation: Through a unified API to cover the user to buy product display, comment on the content of the micro-blog platform to generate specific links, through the advance with the Electronic business site to negotiate a good proportion of the link brought by the user's registration and purchase of a profit-sharing

3, micro-BO group purchase

There is a group of people to buy demand, but for simple group buying users will not generate loyalty. But the active provision of the model can not fully meet the user's crazy shopping needs, users can be the topic of keywords frequency or users to choose to buy things, that is, increased interactivity and meet the user's real-time needs, not to worry about user stickiness and loyalty!

4, based on LBS application of the electric business:

When everyone talks about mobile internet, you don't catch the chance to move the Internet (even if it's a concept) you're out! Combined with the microblogging function, the user in a certain location after the check-in, to the user to show or push the sign in the vicinity of the coupons, featured businesses. You can press your CPS (per sales charge) or CPC (for the number of clicks) for your business; The value given to the user is a convenient index of merchandise, merchandise sharing, feedback after the consumption of the comments or the business again consumption concessions.

For the discussion of micro-Bo E-commerce, this article is a draw, but Dongdong has a strong belief that a principle is: to give customers the value of their own ability to have greater value. For the micro Bo Electric Business Road, to give customers (upstream and downstream of the business and microblogging users) to produce value to long-term sustainable development, to give one side to produce value, may be profitable, but not long-term!