Sophomore test water operating credit store, innovation to do online restaurant

"I love freedom, a wide range of interests, and the least I like to be bound by rules. Born in 1994, Zeng Xinxun, majoring in finance and mathematics at the Southern University of Science and Technology, graduated from South Hkust to Huizhou. Now he is the network restaurant "South Point" boss, the restaurant was Huizhou college students called "The Five Canteen", the daily turnover of up to 28,000 yuan. And the goal of Zeng Xinxun is to build an Internet chain restaurant focused on the university market ——— "Jing Dong of the catering industry".

Test water: Operating a credit store

Zeng Xinxun's father in Huizhou operating a restaurant, from an early age by the influence of business atmosphere, Zeng Xinxun to do business also have a unique.

Read a big moment, Zeng Xinxun has had an initial pioneering attempt. At that time, he was located at the South Hkust Shenzhen campus only more than 200 people, the school and only a convenience store, every 10 o'clock in the evening after the closure of business. "It was a very inconvenient time to buy things. "Seeing this business opportunity, Zeng Xinxun and friends in the dormitory corridor to put shelves, opened a" Wee small station, "the credit store.

"Wee Little Station" no salesperson, a variety of convenient goods placed on the shelves of customers to buy at will, when the customer only need to write down the relevant information on the ledger. "We collect our accounts on a weekly basis, with a turnover of more than 700 yuan a day," he said. "Zeng Xinxun said.

Innovation: Running an online restaurant

With the increase of the number of the South Hkust Shenzhen campus, Zeng Xinxun that the credit management model is no longer applicable. After accumulated a certain experience, he chose a new entrepreneurial journey. This time, he joined the internet thinking, using the network to build "electric business community", and provide delivery to the dormitory services.

In the early days, Zeng Xinxun's team, in addition to selling takeout, also operated a number of convenience products. Later, he found that college students in the demand for cooked food is particularly strong, but to facilitate the sale of goods is very low. The group discussion decided to focus on the take-away food, and set up the business as an Internet chain restaurant focused on the university market ——— "Jing Dong of the catering industry".

"The general restaurant to the main food, and subject to the location of the lot, things are not good, but the location is still crowded." He explains that this pattern is hard to replicate. And the Internet restaurant will not be affected by this, in addition, focus on the university market, but also because the university staff concentration, demand concentration, low distribution costs.

In September 2013, he and two roommates together more than 60,000 yuan, began a partnership venture. In order to save money, the three of them chose to do their own shop decoration, from buying materials to paint whitewash, has been busy until 4 o'clock in the morning to finish. "Back to school, the body was too dirty, and was stopped by security guards." Zeng Xinxun recalled the difficult life of the early days of entrepreneurship, especially brilliant smile.

To achieve from the production to send to the user hand, than the user himself downstairs to buy faster, Zeng Xinxun often hands-on experience delivery, continuous optimization. After groping, Zeng Xinxun developed a set of rigorous feeding process: the delivery members are divided into a and B categories, a is responsible for the store to the dormitory downstairs trunk road transport, fast food from the store to the user's dormitory downstairs can return; Class B is responsible for the transportation of the trunk road downstairs to the dormitory and is responsible for collecting the money.

Zeng Xinxun's Internet restaurant soon occupied the market at the southern Hkust Shenzhen campus. In order to concentrate on his business, he has just been promoted to the school to submit a suspension application.

Suspend school: to Huizhou Venture

Zeng Xinxun had more time to consider the restaurant business, and this time he chose the destination as Huizhou College.

"There are similar reasons to be in the South Hkust pilot, one is the alma mater, one is home, is familiar with the place, conducive to the use of various resources." "There are more than 16,000 students in Huizhou college, 26 times times the University of South Dakota," he said. According to this ratio, Zeng Xinxun is expected to be in Huizhou College daily turnover should reach more than 30,000 yuan, he is full of confidence in the market.

This April, Zeng Xinxun's Internet restaurant was officially online at Huizhou College. But the initial operation did not reach the results Zeng Xinxun want, the first two months, the daily turnover did not exceed 2000 yuan, they encountered "acclimatized". Faced with various questions, Zeng Xinxun withstand the pressure, and began to find solutions to the problem.

After analyzing the data, he found that two times the customer purchase rate is very high, which indicates that their products are not a problem, but not enough promotion. Subsequently, they took a targeted publicity, gradually spent the "painful period."

In June this year, Zeng Xinxun's two partners withdrew from the team due to family and final exams. But Zeng Xinxun chose to insist, this year during the summer vacation, he formed a new team, and hired two professional chefs, hired more than 40 employees, continue to fight on the entrepreneurial road.

At present, his Internet restaurant in the Huizhou college business gradually stabilized, last week's daily orders amounted to 1000, the daily maximum turnover reached 28,000 yuan.

Asked about the next step, Zeng Xinxun said the entrepreneurial model could be replicated, and it could open up bigger markets, such as Guangzhou University City and Zhuhai University Park.