Space is big, Mobile FM can play like this!

Text/Song Xuan students time to listen to the radio while writing homework screen before everyone memories of the young, the Pakistani people have also been a "radio fan" from middle school to high school, "Radio" is always on the table can not be small items son, from 88.7 to 103.9 day to listen to all over. Even, having a radio function was once my choice of mobile phone standards. But ... The passage of the passage ... Last week, the Phoenix FM obtained from IDG million dollar financing, radio app model for a while, and pop transformation "Walkman" type of UFC radio, also make this model received attention, the Pakistani people to interview the koala and other companies, to see how people say. Trends: Traditional radio stations are gradually replaced by radio apps at the mobile end, the main application of the traditional radio is in the car listening, the profit model of almost 100% from advertising revenue. Yu Qingmu's car-language media, which had been engaged in the underwriting of radio advertising, was called "tradition" within the company. Underwriters in the form of the contract period of advertising and sales-linked program recording, we are more familiar with such as: Beijing traffic Station every afternoon, "1039 Traffic Service Hotline" is this mode. Today, within the vehicle-language company, there are still several radio recordings of the size of the traditional business, but fortunately, the Radio app gives the industry new opportunities. At present, on the one hand, the traditional radio advertising business basically lose the new growth momentum, the model is boring. On the other hand, if you want to listen to the radio often need the built-in radio function, or carry the radio, its external requirements higher. And a lot of radio set up the web version of the logic is strange, I can watch the Internet online video, live TV, customized news, why to open the PC to listen to the radio? Thus, Hu Qing Wood to see this opportunity to start exerting force to try "test pull FM". Similar to the Himalaya, Phoenix FM, PA, each of the different resources in accordance with the advantages of the Radio app field. and Phoenix Vice President Zhihua has even said that Phoenix FM will be Phoenix second only to Phoenix News app, the next mobile content distribution channel. Operation: The decline of instrumental radio in the traditional radio station is an indisputable fact, but on the other hand, the policy for the traditional radio support, as well as the special national defense characteristics, but also make the radio can rely on talent, channel resources of the relative concentration and will not disappear quickly. Koala FM is similar to Himalaya, mainly in the form of homemade copyright content and the purchase of copyright content as the main content source. and Phoenix FM is mainly provided by Phoenix TV Copyright content, PA is relatively inclined to UGC mode. Yu Qingmu said to the Pakistani people, homemade content level, at present, the product has a content team of more than 100 people, including anchors, editors and so on, while the product also exists outsourcing team and with the traditional radio cooperation content, and then both are the most content provider. The signing of the host team has reached more than 500 people, most of the radio presenters use their leisure time to produce personalized podcast content. It can be said that the content of the Radio app is still not out of the original radio content production mode, and a large number of content needsMade by traditional radio presenter. Of course, this guarantee the quality of the content, on the other hand, also proved that radio app is still in the embryonic stage, to the traditional radio cooperation, learning a lot. Restrictions: To the car, wearable equipment to March! The challenge is not small! Yu Qingmu said that at present the traditional radio basically completely occupy the car radio market, the data is not difficult to see, listen to the content of the radio app mainly in the WiFi situation. Subway and other networks "do not give" the local users very little, although it provides offline download function, but is far from being the dream of listening at any time. Of course, 4G gave the radio app a lot of imagination space, if the 2014 4G can be quickly popularized, this will give the koala and other FM products bring a large dividend. Enter the car market is currently Yu's medium-term consideration, car networking concept of the fiery also ripen the radio products into the car equipment, but the fact is still not so simple, on the one hand, the car market is currently the dominant brand manufacturers, its suppliers often need to be based on the needs of upstream manufacturers customized production equipment and want to integrate into the industrial chain of the radio app also experience from the depot itself to all levels of suppliers at the level of torture. In the future, Yu hopes to get involved in the market, on the one hand, can provide customized radio app products to wear equipment, on the other hand, can even follow the video company to launch similar "box" products, of course, shape still need specific consideration. Summary of traditional Radio limited by the manifestation, imagine the space is still small, and as a pervasive mobile internet, radio has a large space for development, in the interview, will be more O2O function into the radio products is the last big topic, a few days later, the Pakistani people will elaborate this, to play, Tell you how much space the radio and car O2O really contain ...