Spring Festival Scenic tickets to fight the price of the same journey Ctrip hit the money to compete for market

Source: Internet
Author: User
Keywords Price war same journey Ctrip
Tags booking ctrip data market market size network online online tourism
Sue (reporter Xu Yun hai) aimed at the Spring Festival travel season, a scenic ticket price war is carried Ctrip and Suzhou with the two major online tourism operators, the industry believes that the "war" or will further stimulate the public travel enthusiasm. According to the previous network published data show that the current domestic scenic spot tickets market size of 140 billion, network booking accounted for about 2%. In terms of resources, the same Cheng, Ctrip, donkey Mother and so on in the ticket market occupy a more obvious advantage, three have 5528, 2708, 1954 can book attractions. At the end of 2013, Ctrip announced that the price war to win the online ticket market "first", for this investment 200 million yuan. The same way quickly reacted, announced that hit 400 million yuan to defend their scenic spot ticket distributor "Boss" position. Performance in the market products, is a substantial discount and high return. Horse during the Spring Festival, the same way network combined with more than 8,000 well-known scenic spots launched promotional activities, 30 percent tickets to the full area, there are high returns. With the help of Suzhou's rich tourist resources, the same way in the ancient town of Wood, Lu Zhi Guzhen, West Forest House, such as scenic spots ticket prices on the stability of the dominant. The same way network staff said that the above scenic area of consultation and booking volume are constantly climbing. At the same time, with Rountines Ctrip in Suzhou Taihu National Wetland Park, Suzhou Ferris wheel and other scenic spot online ticket market competition is still heating up. The same way network responsible person said, compared to hotels, air tickets, scenic spot tickets market there is still a lot of space, price competition will become a powerful weapon for the market. The industry suggested that the current price war for people with travel plans is undoubtedly a positive, may be more than the goods, select the appropriate products for their own.
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