Spring Festival to stop big bag, fresh electricity business development cold chain logistics drag

= Spring Festival is coming, do you want to go home with a big bag of bags? That's out.

The fresh electricity dealer's wind water has greatly facilitated people's life. But at present its distribution mainly concentrates in the first tier city. Those who work in the front-line cities are trying to buy fresh Spring Festival from the Internet to the home of the 234-tier city, but the demand may not be achieved this year – the distribution is not yet available.

The cold chain logistics is the biggest restriction of fresh electricity supplier. Cold chain logistics leader Shun Fung, the current whole cold chain distribution scope also covers only 11 cities. The sinking of cold chain logistics is not easy because of the high cost and the quantity of order is not saturated.

The initial formation of fresh electricity merchants ' user group

2013, the biggest change of fresh electric power is known by everyone, and gradually cultivate user habits.

This spring festival, shopping from the internet is becoming a new way of life, food as the core category of 1th stores data show that shop 1th 2014 year sales rose 151% year-on-year. At the same time, has developed more than a year of fresh electricity dealers, also began to emerge, user habits gradually formed.

This is a market that is growing at 5 times times a year. Shun Fung preferred 2013 sales of 400 million, fresh-type merchandise sales compared with 2012 growth of 536%. BEIJING-East open platform fresh channel to settle in the number of businesses more than 300, sales and year-on-year growth of more than 5 times times. A cold chain logistics company, who declined to be named, said that the 2013 distribution of fresh electricity business orders, is 5 times times 2012.

The consumer acceptance of fresh electricity dealers is a glimpse of the mad "orange". This November, the original life net and "former smoke king" legendary entrepreneur Kingkian signed the network Sales agreement, sales 100 tons "Chu orange". The orange-labeled oranges quickly detonated a fresh electric dealer, which is now sold off.

Fresh electricity Business "Farmers Fresh" founder Wang Wenfeng Summary, the Chinese New Year during the purchase of Fresh Spring Festival has two types of people: the first category is in the North wide work of white-collar, to parents, in-laws, relatives and friends to buy new products, directly sent home, convenient and labor-saving. The second category is the purchase of different commodities, including local specialties, imports of fresh, such as French pig ribs, Uruguayan beef ribs, Ecuadorian white shrimp.

However, fresh electricity manufacturers are mainly concentrated in the first-tier cities and a small number of second-tier cities, restricted by cold chain logistics, most of the area can not be covered.

"I usually buy the vegetables and fruits of tuo tuo, and I can deliver them in the evening," she said. This time I want to buy mutton directly to the home, but not to transport outside Beijing. If you buy it in Beijing for the new Year. "said Echo, working in Beijing.

User Xiao Qian said: "Now buy Spring Festival is not bought from Beijing to take home, are sent home." I would like to buy some fresh from the original life directly to the home, but logistics distribution covers only 22 cities. ”

Sakineh, who works in Beijing, has the same experience. He hopes to choose a fresh electricity dealer to buy "Argentine red shrimp" sent to Harbin, but looked at the Shun Fung optimization, originally living, tuo tuo workers, Jing Dong, shop 1th, such as electric business platform, but some can not be sent to Harbin, some of the holidays do not deliver, some shipping costs, you need to pay more than 30 yuan, and some bad comments, worry about the road broken or not fresh. "In the end there was no purchase. ”

"At present, the development of the cold chain logistics lags behind the development of fresh electricity dealers." "Cofco Group E-commerce director Ying said.