Spring Rain Doctor Rui: 18 years old go out for a long journey

Spring Rain Doctor Rui: 18 years old go out (TechWeb map) in mobile games and mobile social attract the eyes of most people, hiding in the 23rd Camp vertical application began to grow quietly. Compared with the platform of hundreds of millions of people, such as micro-credit, micro-blogging and so on, the users who come to the vertical application are more precise, and their behavior is often a big problem in real life. In 2011, Rui from the post of vice president of NetEase to leave, catch up with the first wave of entrepreneurial trend of mobile internet. Rui his entrepreneurial choice described as Yu Hua's novel "18-Year-old go out for a long journey", during the period was also the CEO of NetEase "Badgered". A few months later, Rui as CEO group built a spring Rain backbone team, CTO Zember has served in the Youdao NetEase, COO Guanghui before the Hong Kong Gamma Group in China, general manager, Rui also pulled to the Union hospital cardiovascular physicians Fallujah as chief medical officer. November 2011, the Spring Rain handheld doctor mobile client online, up to now, the product matrix of spring rain has been expanded to the Handheld doctor (mobile and web-side), childcare physicians, pregnancy doctors, mobile clinics, the mood of spring rain, and so on several sections, the user reached 12 million. What is Doctor rain? Spring rain PDA is defined as a medical health application, and "physical discomfort" is considered to be the ultimate product value. Since its inception, the doctor's content has covered medical information inquiries, online interrogation and other dimensions. But the core business is still focused on two items: self-diagnosis and interrogation. Self-diagnosis is the user to use the Handheld Doctor client operation, by clicking on the body to simulate the discomfort of the specific symptoms, and then can be queried about the name of the disease, check the treatment methods and so on information; The consultation is when the user is still unsure of the disease, through voice, text, etc. Ask more than 5,000 doctors from all over the country. Spring Rain doctor's pay model is divided into online counseling and telephone consulting pay two parts. The cost of online consultation is divided into 6 yuan, 12 yuan and 25 yuan, the higher the price, the shorter the time of reply. Telephone consultation is a minute charge, the price will be higher, this way by the spring doctor called "Two-way matchmaking transaction." Spring Rain Doctor is more like a medical platform, the upstream gathers the self diagnosis symptom, the condition and so on the database as well as can on-line answer the numerous medical experts, the downstream bonding is tens of millions of users, "is like a machine and the Doctor Intelligence sale field". In fact, there have been successful entrepreneurial teams and business models in the U.S. medical field: The Doctor's appointment website ZocDoc a business model for free and fee-for-patient fees, which should be in the tens of millions of dollars, and WellDoc, which focuses on chronic disease management, charges mainly to insurers. But these mature business models do not conform to the current situation in China with public hospitals as the main, commercial medical insurance and underdeveloped medical status. The business model of spring rain must also be based on local. According to Rui's plan, spring rain will be officially at the end of the commercial pace, the introduction of separate enterprises and individuals for the membership system. When the payment link is through,The function will be on line, Rui is expected to achieve full profit next year, "but the development of spring rain also needs products, channels and brands three levels of accumulation, distance from the outbreak of about two years time." "Spring Doctor app page screenshot (TechWeb) Rui Readme: Vertical opportunity I came out of business in 2010, mainly to see the mobile Internet health area is still a blank spot. In the entrepreneurial environment at that time, Social is a big company's food, electric business is not suitable for small capital entrepreneurs, the game is fast but the success rate is very low, tool class application more suitable for system operators and operators, excluding these four blocks can not do, we can do is not much. But health is a very good thing, it is related to everyone, so I chose to do this. The industrial chain behind the health is very large, for example, China's overall health market, OTC drugs marketing costs more than the overall output of Chinese Internet games, this is completely incomparable. People often say that games are a great business, in fact, compared with the health industry is only nine cents; and, at present, 6% of China's GDP is a contribution to health care, but the United States has achieved 20%, some European countries have even reached 40%, the overall value is very high; most importantly, health is related to everyone. I agree with Robin Li on the internet can change the traditional industry, in the entire economic field, the use of the Internet as a carrier to carry and achieve a growing share of the economy, has not been the Internet to transform the traditional industry, there are many opportunities to collide with the Internet. But the internet economy is not in parallel with the traditional economy industry, Taobao, such as E-commerce earned money from the user hand, this money is used in traditional channels of consumption, belonging to the traditional economy. Now more and more traditional economy is through the Internet and other efficient means to achieve, this trend is normal, the entire economic industry is so much, the internet economy is still the economic structure of the overall economy. The target group of spring rain is all the health needs of the people, the Internet and mobile Internet are tools, the choice of mobile app to do products because the mobile internet is a trend, but not limited to a tool, we also online PC-side products. In addition, we are working with the operation to discuss cooperation, the use of short MMS to expand the user, not the traditional SP form, but specifically still in the discussion stage, do not say for good. The spring rain Palm Doctor has two core businesses: self-diagnosis and interrogation. Self-diagnosis is the user to use the Handheld Doctor client operation, by clicking on the body to simulate the discomfort of the specific symptoms, and then can be queried about the name of the disease, check the treatment methods and so on information; The consultation is when the user is still unsure of the disease, through voice, text, etc. Ask more than 5,000 doctors from all over the country. The goal of my business is to make a product that can change the Chinese doctor and health habits. Before the Chinese health habit is, the body is not comfortable, or carry, or go to Baidu, no longer go to the hospital, spring rain Doctor is to provide more than a choice of patients and solutions, access to machinery and doctors multidimensionalDegree of feedback. I think that mobile applications to change people's traditional health behavior is difficult, the current spring rain doctor's user is 12 million, the impact is only a small part, at least to achieve the level of billion users, this goal can be achieved basically. 2015 Spring rain doctor can achieve billion users, we do not spend a lot of money to promote, the user is already very high, the user's active degree and feedback give us full confidence. Entrepreneurship and the road (how to evaluate the entrepreneurial process over the years) cool! Entrepreneurship is a way of life, not a step-by-step sitting to eat and die. But I didn't think so at first, but I thought it was a once-in-a-decade opportunity. In entrepreneurship, we know some people, do something, a lot of the sense of achievement comes from the user, you feel that you are really doing a valuable thing to the user, and do not many people. In fact, not only netease, the Internet entrepreneurial people are mostly big companies out of the big company is a good classroom, in which can learn a lot of norms of the company operating mode, the forefront of the Internet concept of impact and baptism, just met a good entrepreneurial opportunity, so we came out. Now someone ridiculed Ding lei can't keep talent, I feel very unreasonable. NetEase is one of the best companies in the big Internet company, and it is the most respect for the talent, the most does not castrate individual personality of the company. We come out of business is not because NetEase can not keep people, but because more like Yu Hua's novel "18-Year-old go out for a long journey", grew up to go out to travel this is not a very normal thing? And I do not feel that there is "NetEase help" This matter, I came out of business, Ding Lei's attitude is "badgered." Looking back, the entrepreneurial environment is now less than two years ago, talent, capital, competition is not the same three aspects. The competition for talent is very fierce, the cost is very high; the economic crisis has caused the investment environment to be less than two years ago, now the traditional enterprises are doing the Internet, the traditional internet began to do mobile internet, the competitive become more intense. But there will still be a chance, anyway, that big companies doing mobile internet transplants tend to focus on large areas and hotspots, and vertical industries still have great opportunities. Commercialization of the end of the year we began to do one thing, we call it "the Hippocratic plan", the goal is to move up and down the integration through to form a "brain training computer" ideal form. Spring rain users produce 120,000 problems a day, two years to accumulate a lot of information, we will be effective information screening out, organized into structured text, to provide users with a full chain of services from the query to the treatment, such as the user asked how to do the neck, we will make an analysis, what is the most likely disease, probably how to treat, Use what medicine, price how much, nearby have what cure this disease the best hospital, expert and doctor Who, recuperate plan is what and so on and so on. The "Hippocrates" smart engine, which will be officially online this September, will be open to technology, and any hospital or institution can invoke the API access engine and use the entire solution. Spring Rain Doctor's core is the interrogation, other functions may be moreis as a helper, such as we join the peripheral query function is very few people use. This also can not be regarded as strict O2O, I think O2O is a very nonsense, not that the search around is O2O, the middle must have a series of media, in order to make the process become reasonable, such as the medium of group buying is a discount, the public comments on the discount is Word-of-mouth. Spring Rain doctor's peripheral query function is only to provide information search function, medical health field of peripheral demand is not exuberant, really need to do the best, not peripheral. ZocDoc's main function is to make an appointment, and spring Rain doctor will try to do some, but not the focus. Because the U.S. medical environment and China are different, the United States is a fully marketable medical environment, medical resources surplus, many doctors hope that through more channels to obtain patients, but China is not the same, good hospital overcrowding, bad hospital channels are not willing to recommend, so the appointment or registration is not significant. Spring Rain Doctor's product philosophy does not refer to the U.S. market health products, (because the medical environment is different) can not do things, but could do more. Spring Rain's product core is the information connection platform, the low cost contact to the doctor, the professional doctor answers the specialized question. The price of the doctor does not intervene, the pricing power to the doctor, the right to choose to the user, completely rely on market law, only to do the platform, not to do the rule makers. Spring rain will be commercialized at the end of the year, and we will launch a membership system specifically geared to businesses and individuals. For corporate users we will provide mobile peripherals to measure health metrics, provide specialized corporate physicians for health counseling, and even provide health insurance, hospital access, and so on. Personal services may not be as comprehensive as they are, mainly in line with priority answers to these value-added services. Wait until the payment link to get through, commercialization function will gradually on-line, expected next year we will achieve full profit, but the development of spring rain also needs products, channels and brand three levels of accumulation, the distance of the outbreak may still need two years time.