"Stealing vegetables" game developers "five minutes" monthly income of 3 million yuan

15 million "thieves" propped up big business "stealing vegetables" game developers monthly income of 3 million yuan "you have not stolen food?"　　Wang stared at the reporter with wide eyes.　　Claiming to be a city white-collar Wang in recent months has become a diligent "vegetable farmers": vegetables, collecting vegetables, but also from time to the friends of their own home to steal food.　　Of course, all this is not in the real world, but on the internet. Just as almost every SNS (Social receptacle site, or social network) platform has been competing to launch "parking War" and "Slave trade", now a game called "Happy Farm" in the virtual world rage.　　We can grow and grow flowers in the game farm, enjoy the countryside, and of course steal the fun. "Stealing vegetables is stealing in the middle of the night. Wang quite learned to say that at that time the number of people on the line, a few can be stolen.　　The next day at work, when colleagues open the computer that moment, often sounded collective complaints, "Wang again our food stolen." On the July 28, in Sohu's blog training camp, a game developer played an analogy, "in the gaming industry," World of Warcraft Thunderclap, and "Happy Farm" Day active users more than three "wow".　　According to the projections, every day in the major SNS platform busy "stealing vegetables" "thief", has more than 15 million people! Capture countless white-collar workers at the same time, it also put themselves on the major SNS platform game top position. A group of young entrepreneurs in six months with this game, from the nobodies to the industry peak. If the man's half a year is equal to God's five minutes, then in five minutes there has been a miracle. This group uses their own source code to write miracles, the product of their own "five minutes" brand.　　However, according to them, the reason for such a name is that this kind of SNS game is lets the user take advantage of idle five minutes time to play, with needs to consume the player a lot of time the killing strange class game to distinguish. "Happy Farm" has become the most plagiarized game, not only in the country, in overseas copied more than at home.　　"The game's developer Shanghai You I Information Services Limited COO Xucheng to reporters. In the "five minutes" version of "Happy Farm", Hot cool media launched the "Sunshine Ranch", Zhi Star through the launch of the "Happy farmers."　　In addition, there is no open platform for the network also launched its own "Happy garden."　　Different versions of the "Happy Farm" and the resulting cottage Regiment, Cuikulaxiu-like sweeping the entire SNS open platform. In net, "Happy Garden" is the most popular game on the platform, its access has been nearly twice times the number of second place.　　On the open platform 51.com, three of the most popular four products are "Happy farm" and its cottage version. "In the net, Happy Farm also firmly occupy the first place." "SNS Application Advisory Service Shangzhiyuan Imagination CEO to be independent to the reporter said." According to Zhiyuan Imagination website Appleap, "Happy Farm" the number of active users reached 3.68 million, and "Sunshine pasture" in the second place in the net, the third to fifth is "Happy peasant", "Happy Fish Pond", "Happy Aquarium box." QQ also brings a lot of users to Happy farm.　　"Ren Independent to reporters that the current QQ community to five minutes to bring the day to visit the number of users have tens of millions," because QQ users have the habit of using Q currency, in the future can give five minutes to bring a lot of income.　　In addition, "Happy Farm" in SNS website originator Facebook On-line two months, obtained 700,000 day online user, although the quantity is not many, but these user's gold content is very high, allegedly contributed the current five minute 30%-40% income. Why are tens of millions of users obsessed with a simple game?　　Wang's answer is: First, the white-collar like him, although eager to have a piece of blue sky in the countryside, but never become a reality, can only be satisfied in the virtual world; second, stealing food is full of fulfillment. "Many people get up in the middle of the night to steal food and rest badly. But if not up, and afraid of others to steal their own dishes.　　"Happy NET media director Yuanliping to reporters, because of the fear of users late-night games affect life, Kaixin had to upgrade the game, prohibit the night to steal vegetables." But the trouble is not over, like Wang, owl-style netizens immediately expressed opposition, claiming that the night without stealing food is less fun. So happy to change the rules again, allowing users to choose whether they can steal vegetables in the middle of the night, but the opportunity is equal. "If you don't allow people to steal your food at night, you can't steal from others," he said.　　"Yuanliping said. Stealing food Games popular SNS "If you want to interview me, I will refuse." But if you want to cover the industry and get more people to know about open platform developers, I don't reject five minutes as an example.　　July 28, Xucheng responded to a five-minute request for a journalist's traceability.　　The industry has been known for only five minutes, and there is little to unravel the team behind the game.　　2006, from Ecust Information College graduated Xucheng and Gao Shao Fei won the Shanghai University student Venture Capital, set up Shanghai You I Information Services Co., Ltd., began the entrepreneurial process, respectively, as the company's COO and CEO. Their first product is the network favorites, since then also did the website outsourcing. "If we do accumulate at first, we have accumulated experience in the development of outsourcing," he said.　　"Xucheng said. 2008, with the rise of domestic SNS application, especially the campus, 51.com as the representative of SNS website launched an open platform, allowing outside developers to do applications and games on the platform to make money, a group of companies to see the opportunity to start doing the domestic market.　　Five minutes is also in this context of the abandonment of outsourcing, starting from June 2008, to develop their own games. The five minutes of obscurity had no advantage at first. Five minutes before the launch of the Happy Farm.Three products, respectively, "Crazy Queen" (Chess category), "Love to Fight will win" (Jigsaw), "car story". These three games are not popular. "Although not popular, but these games are original."　　Xucheng said that five minutes from the outset, with other companies willing to copy ideas from abroad, to insist on original.　　Five-minute development team believes that SNS games for users is a leisure and social platform, which needs to highlight the relationship, emotion and other factors, rather than purely violent, money competition. At the end of 2008, "Happy Farm" first in the online campus, and has been popular all the way. With the company's reputation, the five-minute COO Xucheng also became a busy person, his job includes hosting potential overseas partners, looking for a strong development team in the country, and considering opening up overseas market issues.　　Currently, five minutes have been set up in the United States Office, "responsible for collecting money from Facebook."　　Collect money from Facebook although Xucheng not willing to disclose five minutes of revenue data to reporters, but according to a number of industry analysis, only by "Happy Farm" a product, five minutes of monthly income estimates can reach 3 million yuan. "This actually forms a new pattern. "Senior SNS application developer Li Davi that the former Internet company must rely on the investment of venture capital, by burning money to attract users, can grow up."　　However, a development company like five minutes has proven that it takes only a small amount of money and creativity to succeed quickly with the help of a large number of users and viral spreads on an open platform. "Technology's reliance on capital has diminished, and developers have been freed."　　"Li Davi said. Take five minutes for example, it only needs to bear the human cost and the basic company operation cost, eliminates the advertisement, the marketing and so on aspect expense, the bandwidth and the server expense is also very small. The development of products, only to hang on the campus and other platforms, you can use these platforms to test the products of users. "If the product succeeds, it gets a high return and if it fails, it loses little."　　"Li Davi said.　　The main revenue of five minutes is not the traditional internet advertising way, but by selling props. In this mode, users play the game is free, but for some senior players, want to gain more advantages than others, you can use the platform to provide a small amount of payment, buy fertilizer and other props.　　The money for the props will be 55 divided between the platform and the five minutes. A senior developer says the five-minute story is not just about being a nobody overnight, but, "This is the first time that domestic developers have fully exploited their creativity and technology to compete with foreign countries and not to wind up."