Steve Jobs has the same legend.

Wang Yinggang Zhou Create a new company to explore the management culture in the IT world, Jobs was abandoned by Markkula and Sculley and had a great ambition to change the world, but he watched the Apple kingdom that he had created become far away from its ideals.　　Will jobs like gang's Qiaofeng choose the most extreme revenge? Revenge, yes, of course, Jobs wanted revenge! But Jobs ' revenge is not outlaws-style. Where you fall, you climb up. Since the Apple is unable to follow its own vision to lead the product team, unable to control the direction of the company according to their own will, then start from scratch, to build a shocking computer products.　　Let those who do not trust me, do not understand me to see, I jobs in the end have no leadership skills, in the end can be in the field of computer research and development winning! Be sure to develop a computer that is better than Lisa, better than the Macintosh, and better than any PC in the world, the bottom line that jobs set for himself.　　Of course, jobs wasn't delusional, and he had a prototype of a future computer in his head. At first, jobs named his new company next, noting that this was different from subsequent next case.　　The implication is no more obvious: jobs wants to build the next generation of computers, beyond all previous offerings, proving himself an undisputed guru in the PC World.　　The new computer is designed to be powerful enough to run complex applications such as DNA simulation teaching, which is cheap enough for most college students to buy one for use in their dormitories. Next can be counted as Jobs ' second venture. Compared with the first time in Apple, Chowa has more resources, better engineers and a more vocal reputation.　　Above all, because of the lessons of Apple, jobs has an indisputable right to speak at next, and there will be no more foreign CEOs and infighting. At next, Jobs deliberately tried to create a culture that was different from Apple's. Jobs has long been impatient about the drawbacks of Apple's once-fragmented division, tangled product lines, dispersed resources and a bloated presence.　　Now, since next is in the charge of Steve Jobs, it's a complete system of restructuring that will make the abuses impossible. Mr. Jobs, who thought he had a knack for management skills and had enough capital to manage innovation, began experimenting with the ideal state of the environment, logistics, pay and benefits.　　Next is almost a test of his own practice and proven management skills. For example, from a fundamental system, jobs wanted to radically change the pattern of traditional companies and create a structure similar to societies or associations. An employee's identity is more like a community member than a corporate employee. In order to achieve community-style management, jobs tried to use a simple two-tier salary system in the pay system. The starting salary of the employee is only two, the starting salary is 75,000 dollars a year, and the other person's starting salary is 50,000 dollars a year. AllThe employee reviews every 6 months and decides whether to raise the salary according to individual performance. At the same time, to ensure maximum transparency, employees can see the payroll for everyone else. Discerning people know that this kind of utopian pay system is not reliable, if many managers take the salary than their own staff is lower, then how to ensure the enthusiasm of the work? In a few years, Jobs gave up the so-called system experiment.