Stone Interactive CEO Wu Gang: 2013 mobile games will also be very hot

Today, Tiger smelling network released Stone Interactive CEO Wu Gang article pointed out, and 2011-2012 entrepreneurial companies accounted for a great proportion of the difference is that 2013 will have the size of the page of the company, the end of the company to lead the group of hundreds of people involved in research and development team.

The following is the full text:

Hot！ It's still hot! Mobile Games 2012 Although there are such or such problems, but as the wireless market in the few cash cows, there is a lot of attention and the enthusiasm of entrepreneurs, investors. End of the party or the party, the most recent talk is actually hand tour, the heat can be seen. You guys all say 2013 will appear monthly income 300.05 billion months of hand-travel products, but it is not said what kind of products will have such a possibility, and how the changes lead to this milestone in the existence of only the installed volume caused by the explosion? There are things that we all know, I do not have to nonsense, I briefly talk about the 2013 mobile phone game market Three variables, whether correct or not, we opinion as a reference, only for information.

Variable one: A large number of page tour, end of the company's entry

From the current information collected by companies, this will be in the second quarter of next year, the third quarter, the formation of a product line intensive period. The product categories are largely focused on the MMO orientation of the localized theme. And 2011-2012 entrepreneurial companies accounted for a large proportion of the difference is that 2013 is the size of the page of the company, the end of the company led the group of hundreds of people to participate in the research and development team. At this stage, the cost of getting the user will rise rapidly, and the product category will become saturated in the short term. Small teams do not innovate, head-on thankless. The original page swims the company you also take it easy, this thing is not the same as you imagine, reason to look back.

Variable two: operator's exerting force and value reappearance

Hao Zhi a few months before the fishing talent a few information, in fact, to some extent, for us to open up an imaginary space, in front of Android's huge installed market, relying on the operator's billing channel, Low ARPU, high pay rate of stand-alone game products under the full channel coverage ability, can realize large-scale income. But experienced people also know that the operator's billing channel, it is easy to degenerate into a hidden deduction, billing tool, in the security of the Android system is generally very poor market environment, the ultimate trend of runaway is inevitable, and operators to tighten, the payment of the act of recognition, is of course. But it is undeniable that the operators in the hands of a large number of "small white" users, a large number of untapped "would-be gamers" is the most valuable piece of gold. From the time of the Java mobile Game era, WAP game era, the market has already proved that in Android and other platforms, will only product experience better, pull more obvious. From our company's World War II Android version, operators have contributed much more to the quality of their users than some app stores. Fully to do, and operators to cooperate, but do a good job at any time to prepare.

Variable three: The abacus of bloodthirsty Antarctic animals

Bloodthirsty Antarctic animals in the mobile gaming market seems to have no action, in fact, is not much action, but the strokes are deadly. In the domestic whole a micro-letter, in South Korea to cast a home IM company. The company was founded N years has been a loss, but in the second half of 2012, relying on Inapp platform and social relations to launch several small games (this single stand-alone), the rapid increase in income, three months of income to break through more than 300 million yuan, the product even reached the South Korean prev mobile phone user coverage, Actually has become the Korean National IM Communication tool.

I do not know is the micro-letter to Kakao as an experimental plot, or micro-letter is according to the number of people in the walk, anyway, the fact is that, Kakao earlier launched the Enterprise, the star's public account recently appeared in the micro-letter, presumably Kakao launched electronic credentials E-commerce functions, micro-letter is also in the plan. It is said that Kakao currently has hundreds of businesses thousands of kinds of goods began to sell inside, the sales performance is quite good.

The strategy of bloodthirsty Antarctic animals of course is right, mobile gaming platform business for him to do early late do little difference, no one can compete with it, it has long been a home game company. But the most difficult to chew a piece, let him drool is just e-commerce business, through the wireless market layout, cut into the mobile E-commerce field, of course, it is the most valuable piece of cake. So what we're going to see next: Bloodthirsty Antarctic animals begin to graft the payment platform on the micro-letters, start promoting mobile e-business, and use the game, or the front or rear, to warm up to keep the flow of information and cash flowing completely. Remember that the start of the payment platform is the beginning of all this.

This thing, this analysis, in fact, small content companies, do not care about the proportion of how much, curry favor with the micro-letter to make money is, but slightly larger content companies can not be so lucky, have the opportunity to see the Kakao to make money of the game products, scale that is called small, the model that is easy to copy, The bloodthirsty Antarctic animal and open will not give you so easy to eat a piece of fat to you to bite. Generally speaking, it is necessary to innovate you to create, success, mode I copy.

For some ambitious, want to do the platform of the company, may have to face the annoying things, because the two years we do things, do the mobile phone game platform or content, and Kakao Those game mode is completely irrelevant. Even if the edge, you but micro-letter. The universal mobile game around social relations, how to look, how all think Kakao that way in the micro-letter true, fishing talent such a game with 360 channels, mobile operators of the charges can be tens of millions, micro-letter based on their own unique model, to a "catch fish Madman", monthly revenue 350 million is really not a problem. To be bold, let's not be surprised, perhaps a high-end hardcore game might only account for a 20% of the market in mobile gaming after three or two years. The game, in fact, is not a game thing.

Well, no dine, just say three things I think are important next year. 20 minutes to write good, also did not check, writing poor everyone forgive. Small companies have a dream is good, but do not forget to dig deep into the grain, not the king, and then there is not to block the eldest son of the road. I bitter, or honest to do my content to go ... Be close to ... There are product requirements to find me ah!