Subversion of traditional appliance mode Haier "cloud appliance" oncoming ferocity

Do you think it will happen if you cook in the kitchen, watch an online movie, or video with friends, and even look at the ingredients that should be used for today's reasonable dietary structure? Have you ever thought about using your mobile phone to control your home's water heaters, refrigerators, color TVs, and video surveillance to see your kids learn? This is not a wonderful picture, but a real picture of life that can be truly touched and perceived. These devices are supplied by Haier. March 19, in China's Shanghai home Appliances Expo, Haier Booth became the spotlight of the most focused area. When all visitors are experiencing it, there is a kind of surprised expression that passes lightly. This service, Haier launched the "Cloud home appliances" yan pressure audience. With new technology to conquer the market again, Haier's "cloud home appliances" to consumers to provide a one-stop service, the Chinese home appliances industry, "intelligent housekeeper." Cloud Home appliances to open the era of wisdom in the kitchen through the ipad to watch movies, to understand the healthy diet, Haier Cloud is part of home appliances. Haier launched the whole set of intelligent "cloud home appliances" covers the refrigerator, washing machine, color TV, computer and other complete sets of household electrical appliances, to a new cloud computing, large data analysis, online services and other innovative technologies for consumers to display a future life scene, leading the global home appliances industry into the future of a new era Simply put, Haier "cloud home appliances" successfully realized the man-machine conversation. In the past, the traditional model can only be consumer and home appliance product single communication, and through the new technology, Haier successfully realized the home appliances and people active communication, and through early warning, appointment, prevention of time real system, to provide consumers with health, safety one-stop management chain. Refrigerators, for example, the "Cloud home appliances" era of refrigerators, there will be an ipad with the outside of the fridge, but also with the home network cable, and normal Internet browsing office without any difference. Consumers can at any time through the Internet to meet the needs of the kitchen or other food, health management menu, according to different seasons to remind consumers to pay attention to dietary health; If you want to do the "Kung Pao Chicken" dish, the fridge will indicate what you still lack. Reporter in the field experience found that "cloud home appliances" in the large data integration on the basis of providing consumers with a more complete service chain. "Like gas water heaters to detect harmful gases in the air exceeding the limit can be automatically cut off the power and through mobile phone message to remind me, safe and convenient." Feel this smart appliance is as smart as people. "Mr. Wang, from Beijing, is excited to give a demonstration to reporters," the mobile phone has not only a communication tool, but became a ' home remote control ', you can set the refrigerator temperature, air-conditioning mode, open the water heater, set up laundry procedures, completely beyond my imagination. The innovation of "cloud appliance" is to combine the new technology of Internet with the traditional industry. For example, the rational dietary structure is not a new information technology, but based on traditional Chinese medicine regimen, Haier's innovation is precisely to put more traditional content, through new technology, in a consumer most want to understand the environment, the most willing to understand the opportunity to tell them that this clever content service platform isTo the experience of the consistent high praise. "I'll think cooking in the kitchen is a pleasure, and I'd love to have videos with my friends and let them watch how I cook." "One of the experience people from Jiangsu said. The use of large data analysis, the refrigerator simple storage function, become more diverse and intelligent. Importantly, the refrigerator's intelligent system is not static, but the background data support real update, is completely based on the kitchen and customized "kitchen encyclopedia." The innovation of the appliance era from technology driven to content-driven Haier is to establish industry standard. "Cloud home Appliances" concept led the international trend, the past home appliances industry from technology-driven to content-driven transformation. In the case of appliance enterprise technology, the meaning of innovation will be diversified, and should provide more content. From technology to content, for the home appliance industry, this is a subversive innovation. In innovation, they need to grasp every segment of the market. The so-called household Appliance industry subdivision, not refers to the simple user segmentation, Haier "cloud home appliances" is a good example. In the case of refrigerators, Haier's subdivision lies in the complete embedding of product-related content. For example, all and cooked food, fruits and vegetables, cooking, beverages, fresh, eggs, pollution-free, red wine, and so a series of food-related content, through the refrigerator this carrier for consumers to provide services. Air-conditioning is not only the most original refrigeration heating function. "Cloud home Appliances" under the Haier air-conditioning, according to the changes in weather, can remind consumers whether the need to boot, through the external and internal weather changes, the information passed to the consumer's mobile phone, as a weather forecaster role. Multifunctional, many roles, many services, Shanghai Home Expo during the Haier display of "cloud home appliances" products, and once again for the home appliance industry to clear a direction of innovation.