Subversion of traditional communications, mobile Internet to inspire innovative applications

At the end of last year, the number of mobile internet users in China reached 303 million and the popularity rate increased by 66.2%, according to the China Internet Network Information Center. This marks the mobile internet users, has become the main driving force for China's overall internet users to climb. In the 00 's as a distinction, the last decades of the Internet, and into the 00 's, then gradually become the world of mobile Internet. It pattern new cycle table, is moving to the Internet.

In the 50-year IT Industry development cycle table drawn by Kleiner, a well-known VC company, we can see in the last century 60 's IBM and other large mainframe manufacturers, the 70 's Hewlett-Packard and other small machine manufacturers, the 80 of Apple and other personal computer manufacturers, 90 is Google and other desktop internet companies to become the new winners, The 00 's, is already the world of mobile internet companies.

From 2007 to 2011, the number of Internet users in China Mobile in the short 5 years was 50 million to 900 million today. Between 2010 and 2011 alone, the number of Internet users in China Mobile has increased by 600 million, and the number of users has risen 18 times-fold in 5 years. Huge number of users, in China launched a Chinese mobile interconnection revolution. In this impetus, only 2010 China Mobile E-commerce user size has reached 74 million. A more "time-sensitive" wave of demand for e-commerce is coming.

On top of this wave, I think that Google + has become one of the biggest beneficiaries of mobile internet mainstream applications. By contrast, Android and mobile internet Google have completed the cumulative number of users by 10 million in just 16 days, while Facebook used 852 days and Twitter for 780 days to build the traditional Internet. Social networking, which has great value in the mobile internet, has prompted Twitter and Facebook to launch and upgrade their apps.

Not only that, the mobile internet has also revolutionized the position of billboards, the way shopping is traded, and even inspired a variety of new applications like mobile entertainment video. Take ebay, for example, "instant, local + online price comparisons" that make them "radiant". In the fourth quarter of 2010, the value of goods sold through ebay's app was nearly $2 billion trillion, and was expected to reach 4 billion dollars in the same period in 2011.

Compared with the global mobile Internet's booming, the development of domestic mobile internet is more crazy. The number of Chinese mobile phone users is now 755 million, more than half the domestic population. This huge number makes China the world's largest mobile phone market. More than 40% of these 755 million people are using mobile Internet. And as domestic internet tariffs are lowered, there will be more and more domestic mobile phone users, into mobile internet users. From traditional software developers, to mobile operators, have accelerated the pace of the development of mobile interconnection, so as to occupy such a favorable market environment.

Like today's popular Sina Weibo, in October launched its latest version of the iphone version of the app, in addition to a number of new features, Sina Weibo hope that the new "with friends to share geographic information" function to help themselves eat more new growth. In fact, Sina Weibo has long seen the mobile internet as a major carrier of Weibo.

Similarly, the current local business communications companies are also beginning to pay attention to the mobile Internet business application value, such as the mobile Internet conferencing tools-full time mobile has entered the BATE test phase, and is scheduled to be listed in 2012. This new "conference tool" will use mobile internet strategy Solomo (ie, social + localization + mobile) to plan its own products. For the time being, they want to use this program to emphasize the mobile social interaction between the enterprise and the enterprise, and to introduce SNS social model into the enterprise internal communication.

Even if you are plugging on the road to work, you can always use the mobile phone around you, received from the company's meeting reminders, and like answering the phone, a key easy to "join". You can even launch a "cloud" conference call in the airport lounge for colleagues far away. You can, like a mass text message, hook up the number of co-workers in the Address Book and invite them to call the conference immediately.

The mobile internet based full time mobile will enable more flexible business meeting applications for domestic users to meet the needs of informal meetings, small meetings and emergency meetings. From fixed video conferencing to mobile video "complementary", the future of conference tools will make us "mobile work" possible, and bring a fast-paced, fragmented lifestyle, and ultimately change the business area of the original way of communication.

In fact, "mobile" is a natural social platform, and some of the columns around social, localized, mobile apps will inspire more developer imagination. Breaking the old fixed idea around Solomo, and sharing the huge market that the future will connect-billions of users, and eventually subversion of the "past Internet" model, will eventually find the mobile internet "second gold mine." What are you waiting for? Be a treasure-Solomo, use your hands of the "treasure Map" and the application of "tools", and gradually seek to change our lives, and even work methods.

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