Summary of the advertising form of Sina Weibo

When Sina Weibo finally can be a little relieved, finally have a good head, finally to all concerned about the people to eat a reassuring.

Sina Weibo's advertising revenue has surpassed 10 million U.S. dollars, accounting for 10% of Sina's total revenue, according to Sina's 2012 second-quarter earnings release this month. In fact, this figure relative to Umebo in Sina's entire company's momentum and status, is not very high. But it can at least show that Sina Weibo has started to work in the field of commercialization and has accelerated the process of commercialization.

In addition to more than 10 million of dollars in earnings, the results also showed Sina's increasing microblog operating costs in the first two quarters of this year. The pressure on operating expenses is also an important reason for Sina Weibo's decision to accelerate the commercialization process. And when the commercialization of the road is becoming more clear, Sina has launched what forms of advertising? After summing up, Sina Weibo's advertising format is mainly reflected in the microblog top, bottom and right of the recommended products, including recommended activities, video and so on.

And thanks to the London Olympics, the major brands of advertising in the Olympic period focused on the outbreak, which also coincided with Sina Weibo commercialization process of important nodes. So we have a specific idea of where Sina Weibo's ads are. In the next we from the PC side and the mobile terminal two large pieces of inventory, but also welcome message added:

I. Sina Weibo pc-side advertising form:

1. Microblogging landing Page ads: Located on the left of the landing page.

2. Micro Bo Top ads: appear in the new below the microblogging content bar above.

3. News Sticky column: Lock fixed account, the micro-blog content to push.

4. Bottom ads: At the bottom of the microblog.

5. Right activity ads: Located in the top right of Weibo.

6. Right topic Advertisement: Located below the activity advertisement.

Click on the topic in the picture above, "small flying shoes looking for test-wearing", will be cut to the Johnnie's activity page, as shown below.

7. Icon ads behind the microblogging name: such as 361° during the Olympic Games for the National press Group color Pentagon icon.

8. Template ads: Commercial templates, such as Han Geng concert template.

9. App Games implanted ads: such as the brand in the game of the National Games.

China Merchants Bank implantation

Suning easy to buy implantation

Two. Sina Weibo mobile terminal advertising form:

1. The client opens the screen advertisement: Starts the application to appear.

2. Top of the box ads:

3. Keyword ads: forward micro-blog and micro-blog content contains "Olympic" or contains the brand name of the keyword, will appear related to the brand of floating ads.

Sina Weibo has more media attributes than any other microblogging platform, which also makes users sensitive to micro-blogging tweaks and microblogging ads. But this is the only way Sina Weibo. Sina official also realized that in micro-blog advertising, micro-blog marketing, respect for the user's will and experience, rather than mandatory promotion.

According to CPM (thousands of people costs) charges, each user to see the advertising content is not exactly the same, so that the carrying capacity of advertising has been greatly expanded. In addition Sina CEO Cao Chao also announced that Sina Weibo will launch a self-service advertising system, coupled with a new version of micro-blog is in beta, you can foresee Sina Weibo on the commercialization of some of the way will soon again enter our sight. Wait and see.